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Winning with Private Brand Design – Velocity Talks with Maria Dubuc

 

This is an interview between Christopher Durham and Maria Dubuc from Marketing by Design. They discuss Maria’s background, her creative family, and her journey into the graphic design industry. They also talk about the services offered by Marketing by Design, their expertise in private brand packaging, and their focus on differentiating and innovating in various categories. Maria shares her perspective on package design’s current state and the importance of communication in creating successful brands. The conversation concludes with Maria answering five personal questions about her favorite word, artistic vs. mathematic inclination, who she would share a meal with, other professions she would have liked to attempt, and advice she would give her younger self. Overall, the script provides insights into Maria’s experience and Marketing by Design’s approach to branding and design.

 

VELOCITY TALKS

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By Published On: November 29th, 2023Tags: ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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