About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Wakefern Announces Own Brands Supplier Diversity Summit Winners

Wakefern Food Corp. has announced the winners of its Own Brands Supplier Diversity Summit. The summit, held June 28, was an opportunity for diverse private label manufacturers to present new and trending products for potential inclusion in Wakefern’s award-winning Bowl & Basket and Wholesome Pantry store brands portfolio. Suppliers selected to join the portfolio are

Wakefern Announces Own Brands Supplier Diversity Summit Winners2023-08-31T16:36:45-04:00

CAREERS: Lowe’s Home Improvement, Sr Analyst – Private Brands Catalog Management

Key Responsibilities: Stewards Private Brand vendor item onboarding and enrichment activity and supports the team to execute on behalf of a vendor where needed. Manages all efforts associated with the health and experience of Private Brand items once onboarded, optimizing efforts to drive consistency, conversion, and brand voice. Supports the leadership team in creating

CAREERS: Lowe’s Home Improvement, Sr Analyst – Private Brands Catalog Management2023-08-25T15:35:51-04:00

Quad & Clemson to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is coming up fast, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the presentations,

Quad & Clemson to Present at Velocity Sustainability Summit2023-08-24T21:59:00-04:00

Edeka Pours Smoothie To Support Stem Cell Donation

German retailer Edeka has partnered with non-profit organization DKMS to launch the limited-edition Retailer-owned Brand (private brand) All in Fruits 'Mund auf!' smoothie. The goal of the release is to encourage shoppers to participate in stem cell donation. Edeka will donate 10¢ from the sales of each bottle to DKMS to support the registration

Edeka Pours Smoothie To Support Stem Cell Donation2023-08-24T20:08:04-04:00

Endless Flavor from Trader Joe’s Grilled Pitted Green Olives

Olives truly are one of the most fascinating fruits on the planet. Depending on the variety, they can have a nearly endless flavor, ranging from peppery to nutty, grassy to tart, and everything in between. Some varieties, like Chalkidiki olives from Greece, have a buttery, savory flavor and firm texture that some describe as

Endless Flavor from Trader Joe’s Grilled Pitted Green Olives2023-08-24T22:34:21-04:00

Circana to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the

Circana to Present at Velocity Sustainability Summit2023-08-24T22:01:55-04:00

Asda Introduces ingredient range Cook by Asda

To help customers to get more adventurous in the kitchen, without breaking the bank, UK retailer Asda has announced the launch of a new 132-product strong scratch-cooking Retailer-owned brand range Cook by Asda. According to research, over half of UK home cooks enjoy experimenting with new cooking trends and ingredients, however, one in five

Asda Introduces ingredient range Cook by Asda2023-08-24T19:43:06-04:00

Loblaw -No (plastic) stone left unturned

The challenges posed by plastic waste are well documented. Products can accumulate in landfills, pollute our oceans and landscapes, harm marine life, and degrade ecosystems. Inconsistent methods of recyclability make the problem worse by increasing waste volume and demoralizing those trying to do the right thing. “We’re not standing by. As the nation’s (Canada’s)

Loblaw -No (plastic) stone left unturned2023-08-24T22:19:48-04:00

SPINS to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is a month away, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the presentations including

SPINS to Present at Velocity Sustainability Summit2023-08-24T21:59:58-04:00

Albert Heijn Launches “Better in own brand. And you notice that” Campaign

The number of Retailer-owned Brand products in the shopping basket has increased for the third year in a row. Dutch grocer Albert Heijn shares this on the eve of the new campaign “Better in own brand. And you notice that.” which started today. Ahold Delhaize-owned Albert Heijn shows customers that they can choose

Albert Heijn Launches “Better in own brand. And you notice that” Campaign2023-08-25T15:17:33-04:00