Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Xiao long bao Dumpling Goodness from Trader Joe’s

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]From the same supplier that helped Trader Joe's develop Steamed Chicken Soup Dumplings the retailer has introduced Trader Joe’s Steamed Pork & Ginger Soup Dumplings. Inspired by the same original soup dumplings, xiao long bao, which originated in the Jiangsu province of China, this type of dumpling is

Xiao long bao Dumpling Goodness from Trader Joe’s2021-09-15T09:40:18-04:00

Carrefour Brazil Pours Private Brand Beer

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]The Carrefour Brazil has just launched a new line of private brand beers created in partnership with the Way Beer brewery from Paraná and the Startup Brewing factory. NAUTA includes has six bottled options and five canned versions. Carrefour Brasil's Private Brand commercial director, Allan Gate, comments: "Beer is one of Brazilians' favorite drinks and

Carrefour Brazil Pours Private Brand Beer2021-09-15T09:40:18-04:00

7-Eleven -Sr Product Development Manager

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Who we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world. As the only rapidly growing retailer, you may know us as your friendly neighborhood

7-Eleven -Sr Product Development Manager2021-12-15T20:03:09-05:00

Velocity Conference Announces COVID-19 Impact Stage Speakers

As a follow up to the successful My Private Brand Webinar COVID-19 Leading with Private Brand we have added an on-demand track to the Velocity Global VIRTUAL conference agenda. The event which will be held August 4-5 will include a COVID-19 IMPACT VIRTUAL STAGE which features insights and perspectives completely focused on Private Brand and

Velocity Conference Announces COVID-19 Impact Stage Speakers2022-02-16T09:20:54-05:00

Albertsons Private Brands Celebrates Sustainability Milestone

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Albertsons Companies announced this week that 100% of the seafood in its Waterfront Bistro and Open Nature private brands will soon display the Responsible Choice logo for sustainable sourcing. The Responsible Choice logo signifies that the product meets Albertsons comprehensive Responsible Seafood Policy, which requires seafood be caught

Albertsons Private Brands Celebrates Sustainability Milestone2021-09-15T09:40:18-04:00

Low and No Steals the Show

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]While recent reports suggest people are drinking more alcohol than usual as a result of the COVID-19 lockdown, the latest statistics from British grocer Waitrose & Partners have also demonstrated a surge in low and no alcohol drinks. The latest figures reported by the supermarket reveal that the drink

Low and No Steals the Show2021-09-15T09:40:18-04:00

Less than 30 Days to the Velocity VIRTUAL Conference

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat"]Velocity Global: the My [Private] Brand VIRTUAL Conference is less than 30 days away and you don't want to miss the more than 3 dozen executive retail speakers that will take the stage August 4 and 5. This years

Less than 30 Days to the Velocity VIRTUAL Conference2021-09-15T09:40:19-04:00

ASDA Improves Private Brand Packaging with X-Rite

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Print quality is visually subjective. With over 12,000 SKUs a year and a small team of print specialists, it was impossible for British retailer Asda to attend every press check across all of their private brand suppliers to validate print quality. They needed a way to objectively evaluate quality and

ASDA Improves Private Brand Packaging with X-Rite2021-09-15T09:40:19-04:00

Ahold Delhaize invests in sustainable products

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Ahold Delhaize announced last week that the full proceeds of the retailer’s first Sustainability Bond have been used to support the increased consumption of sustainably sourced products, further reduce the company’s climate impact and increase sales of healthier products. The transaction made Ahold Delhaize the first retailer to issue a euro-denominated Sustainability Bond, highlighting the company’s commitment to accelerate the

Ahold Delhaize invests in sustainable products2021-09-15T09:40:19-04:00

Amazon Commits to Helping Ancient and Endangered Forests With Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Online retailer Amazon has joined the CanopyStyle initiative and unveiled the timeline for its commitment ensuring that by 2022 all of its private brand clothing will not include “rayon or viscose derived from ancient and endangered forests, or from endangered species’ habitats or other controversial sources as defined

Amazon Commits to Helping Ancient and Endangered Forests With Private Brand2021-09-15T09:40:19-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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