Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Clarity, Consistency & Innovation: Private Brand Imperatives

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.8"]Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer incorporate private brand as the critical part of their strategy – and not as a nice-to-have element. Retailers must live and breathe brand in every aspect of their business. They must demonstrate their commitment

Clarity, Consistency & Innovation: Private Brand Imperatives2021-09-15T09:40:22-04:00

Academy Sports: Product Line Manager

Academy Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of

Academy Sports: Product Line Manager2022-02-16T09:23:12-05:00

CVS Pharmacy Expands Live Better & Abound

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="3px|||||"][et_pb_row column_structure="3_5,2_5" _builder_version="4.4.8" background_color="rgba(255,255,255,0.2)" custom_padding="||0px|||"][et_pb_column type="3_5" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]CVS Pharmacy today announced the rollout of more than 80 new products in the private brand Live Better by CVS Health brand. The retailer also committed to ensuring all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will

CVS Pharmacy Expands Live Better & Abound2021-09-15T09:40:23-04:00

Asda Launches Vibrant Extra Special Tomatoes

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]In recognition of British Tomato Fortnight, British retailer Asda is introducing two new varieties of private brand tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties

Asda Launches Vibrant Extra Special Tomatoes2021-09-15T09:40:23-04:00

Home Depot: Manager Private Brands, Finance

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Location: Atlanta, GACategory: Finance/Acct/Treasury/Investor RelationsJob ID: 139698 The Home Depot, America’s home improvement retail leader, helps customers and Associates build success every day – and not just in our 2,200+ retail stores. Thousands of talented can-do people build amazing futures in field and corporate positions with us too. Join our orange-blooded family

Home Depot: Manager Private Brands, Finance2021-12-15T20:03:19-05:00

Trader Joe’s Kung Pao Chicken Mochi Balls

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Trader Joe's calls often calls itself  “traders on the culinary seas,” and that’s not just being flowery. Their buyers and product developers really do trot the globe in search of inspiration for new treasures and treats. For example, on a recent visit to Tokyo, we happened upon an unforgettable

Trader Joe’s Kung Pao Chicken Mochi Balls2021-09-15T09:40:23-04:00

Walmart’s Commits to MSC-Certified Sustainable Great Value Tuna

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Practicing more sustainable fishing hasn’t always been easy. But with a growing global consciousness surrounding sustainability, change is possible. Bentonville based retail giant Walmart’s is taking steps toward sourcing seafood more sustainably. As of July 2020, achieving a key aspect of their original goal years in advance, Walmart is moving

Walmart’s Commits to MSC-Certified Sustainable Great Value Tuna2021-09-15T09:40:23-04:00

Target Commits $10 Million to Advancing Social Justice

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]In a recent note, CEO Brian Cornell shared the Target team’s commitment to stand against racism. We pledged to face anxiety, fear, and sorrow with purpose, and formed an enterprise task force to determine how to help create solutions for the injustice Black families and people of color face every day. Today, our

Target Commits $10 Million to Advancing Social Justice2021-09-15T09:40:23-04:00

Walmart CEO Doug McMillon: Making a Difference in Racial Equity

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]The following are prepared remarks for Walmart CEO Doug McMillon during the company’s June 5, 2020, Friday Afternoon Meeting. Hello everyone and welcome to our Friday afternoon meeting. This first week of June is very different for us this year. Our original plan for today’s meeting was to replicate,

Walmart CEO Doug McMillon: Making a Difference in Racial Equity2021-09-15T09:40:23-04:00

Retailers Urged to Grow Customer Engagement with Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" link_option_url="https://velocity.pathable.co/" link_option_url_new_window="on"]The door has opened wider. Wesley Bean, Senior Vice President of the Global Retail Network for Catalina USA The Private Brands industry has a unique opportunity to build on unprecedented levels of consumer trial during the pandemic, said speakers during a My Private Brand webinar. Forced

Retailers Urged to Grow Customer Engagement with Private Brand2021-09-15T09:40:23-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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