Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Perrigo Enters CBD Market With $50 million Investment

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Private brand manufacturing giant Perrigo announced that it is entering the cannabidiol (CBD) market through a strategic investment in and long-term supply agreement with Kazmira LLC, a supplier of hemp-based CBD products free of tetrahydrocannabinol (THC-free) based in Watkins, Colorado. The fast-growing and rapidly evolving CBD market is

Perrigo Enters CBD Market With $50 million Investment2021-09-15T09:40:21-04:00

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Designing to Win! Leading With Private

Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global2021-09-15T09:40:21-04:00

Sephora Innovates with Beauty Gummies

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Sephora France has introduced a new line of private brand Beauty Gummies. The innovative new product combines vitamins, plants, and minerals to create the SEPHORA COLLECTION vegan food supplements. The line includes a Hair Booster, Energy Booster, and Skin Detox gummy. The gummies are 100% made in France

Sephora Innovates with Beauty Gummies2021-09-15T09:40:22-04:00

Portuguese Grocer Mercadona Debuts 99% Cocoa Bar

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Portuguese supermarket retailer Mercadona has introduced a new private brand range of 99% chocolate bars in their Hacendado brand This 99% chocolate bar is produced in Portugal by their specialist supplier Imperial and will be on sale in 1,636 stores in Portugal and Spain. All information about the

Portuguese Grocer Mercadona Debuts 99% Cocoa Bar2021-09-15T09:40:22-04:00

The Next Generation of Networking: 7 Ways To Connect at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="0px|||||"][et_pb_row column_structure="2_3,1_3" _builder_version="4.4.8"][et_pb_column type="2_3" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" text_line_height="1.9em"]For the first time ever, the Velocity Conference is coming to you in a content-packed, online virtual event unlike anything you’ve attended before – the first ever global private brand event. With more than 30 retail executives from around the world presenting you have an unparalleled

The Next Generation of Networking: 7 Ways To Connect at Velocity Global2021-09-15T09:40:22-04:00

Asda removes 24.5 million plastic forks from salads to reduce pollution

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]In-line with its ongoing commitment to ‘Use less and recycle more’, English retailer Asda is removing plastic forks from its salads and protein bowls. This move will result in the removal of over 24.5 million plastic forks each year across its private brand salads, which will equivalent to

Asda removes 24.5 million plastic forks from salads to reduce pollution2021-09-15T09:40:22-04:00

How will the coronavirus outbreak impact private brands?

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Rick West, President, Field Agent. Admit it. It’s on all our minds right now. How will the coronavirus outbreak change shopper behavior and what will be the impact

How will the coronavirus outbreak impact private brands?2021-09-15T09:40:22-04:00

Private Brand At Amazon Under Attack

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Amazon is one again under attack – this time from California and Washington who are reviewing the online retailer's alleged use of third-party seller data to give its private brands an advantage online. This past Friday The Wall Street Journal reported that the state of California is reviewing Amazon. That

Private Brand At Amazon Under Attack2021-09-15T09:40:22-04:00

Clarity, Consistency & Innovation: Private Brand Imperatives

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.8"]Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer incorporate private brand as the critical part of their strategy – and not as a nice-to-have element. Retailers must live and breathe brand in every aspect of their business. They must demonstrate their commitment

Clarity, Consistency & Innovation: Private Brand Imperatives2021-09-15T09:40:22-04:00

Academy Sports: Product Line Manager

Academy Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of

Academy Sports: Product Line Manager2022-02-16T09:23:12-05:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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