Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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2020 BEST OF SHOW VERTEX AWARD WINNERS

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" hover_enabled="0" admin_label="Text"]Bowl & Basket Specialty Kettle Chips Private Brand: Bowl & Basket SpecialtyRetailer: Wakefern BannersCountry: United StatesCategory: G3. Packaged GoodsAgency: Pearlfisher/ SGS Co. Credits: Laura Kind,VP Brand Strategy, WakefernGlenn Pfeifer, Design Mgr. WakefernDesign Team, PearlfisherProduction Team, SGS Co. Summary: As Wakefern embarked upon re-imagining all aspects of our

2020 BEST OF SHOW VERTEX AWARD WINNERS2021-09-15T09:40:25-04:00

2020 Publisher’s Choice Vertex Award Winners

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]El Corte Inglés Board Games Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: H11. Toys And GamesAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director. SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte

2020 Publisher’s Choice Vertex Award Winners2021-09-15T09:40:25-04:00

Sobeys VP Seanna Rishor to Speak at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" hover_enabled="0"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Seanna Rishor, Vice

Sobeys VP Seanna Rishor to Speak at Velocity Global2021-09-15T09:40:25-04:00

2020 Gold Vertex Award Winners

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="0px|||||"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat"]El Corte Inglés Wines Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: G5. Beverages: AlcoholicAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director, SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El Corte

2020 Gold Vertex Award Winners2021-09-15T09:40:25-04:00

Hola PriceSmart! Dan Fairbanks to Present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Dan Fairbanks, GMM, Corporate

Hola PriceSmart! Dan Fairbanks to Present at Velocity Global2021-09-15T09:40:25-04:00

Thrive Market: Food Innovator, Private Label

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Thrive Market Brand, Los Angeles, CA, Exempt ABOUT THRIVE Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership

Thrive Market: Food Innovator, Private Label2021-12-15T20:03:22-05:00

2020 Silver Vertex Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]El Corte Inglés Vegetable soup Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: G3. Packaged GoodsAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director, SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El

2020 Silver Vertex Award Winners2021-09-15T09:40:25-04:00

Velocity Global: Private Brand – A question of trust, equity & love?

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Today I am excited to announce my presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Private Brand – A question

Velocity Global: Private Brand – A question of trust, equity & love?2021-09-15T09:40:25-04:00

The 2020 Vertex Awards Winners Are…

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Seven years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s influence on design but strategy. We have pushed retailers, agencies, and manufacturers to explore the boundaries of

The 2020 Vertex Awards Winners Are…2021-09-15T09:40:25-04:00

2020 Bronze Vertex Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="|||1px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.8" background_size="initial" background_position="top_left" background_repeat="repeat"]Simply Nourish Source Private Brand: Simply NourishRetailer: PetSmartCountry: United StatesCategory: G7. Pet ProductsAgency: McCord Design Group Credits: Amy Rhodes, Senior Director Proprietary Brand Design, PetsmartJordan Cogsdill, Sr Brand Manager, Proprietary Brands. PetsmartBrian Quinn, Sr Director, Proprietary Brands, PetSmartMarisa Thompson,

2020 Bronze Vertex Award Winners2021-09-15T09:40:26-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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