Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
XLinkedInEmail

Walgreens Frontline Hero Discount Day Features 30% Off Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]In appreciation and recognition of all medical personnel, first responders and police, and the critical role they’re playing throughout the COVID-19 pandemic, Walgreens has designated April 25 as ‘Frontline Heroes Discount Day,’ providing 30% off regularly-priced Walgreens private brands and 20% off regularly priced national brand products. The frontline heroes

Walgreens Frontline Hero Discount Day Features 30% Off Private Brand2021-09-15T09:40:28-04:00

Walgreens Launches Eco-Friendly Oral Care

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]Now shoppers can help protect the environment while keeping their teeth clean and healthy. Walgreens has launched chain-wide its new eco-friendly & sustainable oral care products, including Walgreens private brand bamboo toothbrushes and flossers made from a bio-based material that is a plastic alternative.  Luke Rauch, Walgreens vice president

Walgreens Launches Eco-Friendly Oral Care2021-09-15T09:40:28-04:00

Supporting Consumers with Strong Private Brands

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]This guest post comes from Aimee Becker, Senior Vice President, Global Strategic Advisory of Daymon.[/et_pb_text][et_pb_text _builder_version="4.4.6"]The COVID-19 pandemic has transformed the grocery shopping experience, with budget restrictions becoming a top priority. Roughly one-third of all US households have experienced an income decrease, either through the loss of employment, reduced

Supporting Consumers with Strong Private Brands2021-09-15T09:40:28-04:00

ULINE: Private Brand Manager

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://www.youtube.com/watch?v=h6_ntTue_Tg&feature=emb_logo" _builder_version="4.4.6"][/et_pb_video][et_pb_text _builder_version="4.4.6"]Corporate Headquarters12575 Uline Drive, Pleasant Prairie, WI Uline's Creative department is a powerhouse of over 120 team members who execute our visuals on tight deadlines with consistent brand clarity. Each day buzzes with excitement and hard work. Uline is proud to operate as a drug-free workplace. All

ULINE: Private Brand Manager2021-12-15T20:03:23-05:00

Senator Calls for Criminal Investigation of Amazon Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]In a letter to Attorney General William P. Barr Republican Senator Josh Hawley of Montana has asking the Department of Justice to open a criminal investigation into online giant Amazon. The request follows Friday’s Wall Street Journal report that said Amazon employees had used data from third-party sellers to help develop Amazon private brand

Senator Calls for Criminal Investigation of Amazon Private Brand2021-09-15T09:40:28-04:00

COVID-19 Driven Purchases Create Private Brand Trial

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Wesley Bean, SVP, Global Retail Network, Catalina. New categories of commodities are driving impressive growth in private brand purchases during the COVID-19 crisis. Shoppers aren’t stopping at traditional entry

COVID-19 Driven Purchases Create Private Brand Trial2021-09-15T09:40:28-04:00

Asda Redesigns Little Angels Baby

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/OurCreative_Image4-600x338.jpg" title_text="OurCreative_Image4" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]In a crowded and competitive marketplace, Asda’s much-loved baby private brand Little Angels had become outdated, outgrowing its existing graphical toolkit, losing credibility, consistency, and brand ownership. With a loyal following of existing customers, the brand was fast losing market share as it struggled to gain trust

Asda Redesigns Little Angels Baby2021-09-15T09:40:28-04:00

Trader Joe’s Launches Implausible Protein Patties

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://velocityinstitute.org/wp-content/uploads/2020/05/TraderJoesproteinpatties-600x400.jpg" _builder_version="4.4.6" hover_enabled="0" admin_label="Image" title_text="TraderJoesproteinpatties"][/et_pb_image][et_pb_text _builder_version="4.4.6"]It may seem far outside the ordinary, implausible, even, but plant-based burgers have become one of the most popular food trends of the past few years, and there’s no sign of slowing down. Folks are increasingly going for meatless burgers for all kinds of

Trader Joe’s Launches Implausible Protein Patties2021-09-15T09:40:28-04:00

Amazon in the Age of COVID – Bezos Shareholder Letter

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]This week Amazon CEO Jeff Bezos published his annual shareholder letter. Take a minute to read the letter his thoughts provide some interesting insights into their culture and his thoughts during these historic and trying times. To our shareowners: One thing we’ve learned from the COVID-19 crisis is how important Amazon

Amazon in the Age of COVID – Bezos Shareholder Letter2021-09-15T09:40:29-04:00

Perrigo Q1 Net Sales Increase 14.2%

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]OTC & health and wellness private brand manufacturer Perrigo today announced financial results for the first quarter ended March 28, 2020. President and CEO Murray S. Kessler commented, ”During these unprecedented times, I am honored to be surrounded by our more than 11,000 dedicated employees who are making tremendous sacrifices to

Perrigo Q1 Net Sales Increase 14.2%2021-09-15T09:40:29-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute