About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albertsons O Organics® Launches “Fight Hunger, Serve Hope”

Albertsons Companies, Inc. today announced the launch of its Albertson’s-owned Brand O Organics “Fight Hunger, Serve Hope” initiative to combat hunger during the summer months when households with school-aged children face higher rates of food insecurity. Now through August 1, the retailer’s brand will donate one meal for every O Organics product purchased,

Albertsons O Organics® Launches “Fight Hunger, Serve Hope”2023-07-05T13:58:35-04:00

Simply Give Connects Meijer LPGA Classic and Local Pantry

The Meijer LPGA Classic for Simply Give, which was held June 15-18, 2023, is more than just a golf tournament. In its ninth year of play, the tournament raised $1.25 million for Simply Give, the Meijer hunger relief program that feeds families by stocking the shelves of more than 450 pantries across the Midwest

Simply Give Connects Meijer LPGA Classic and Local Pantry2023-07-05T14:31:45-04:00

$795 Velocity Sustainability Summit Early Bird Tickets Available Now!

GET YOUR $795 EARLY BIRD TICKETS NOW! EARLY BIRD RATE EXPIRES 7.14.2023 In this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us

$795 Velocity Sustainability Summit Early Bird Tickets Available Now!2023-07-02T12:13:32-04:00

Aldi UK Launches Premium Women’s Fragrances for Summer

Shoppers could save a total of £310.63 (95%) compared to designer brands, Dior and Paco Rabanne. This summer, Aldi UK welcomes a new array of women’s fragrances to its dermatologically tested and cruelty-free line-up. Priced at just £5.99 a bottle, the Aldi-owned Brand products Lacura’s Devotion, Perfect Pink and Empress Eau de Parfum hit

Aldi UK Launches Premium Women’s Fragrances for Summer2023-06-29T20:33:54-04:00

CAREERS: Lowe’s Home Improvement: Sr Mgr-Private Brand Sustainability QA – In Office

1000 Lowes Boulevard, Mooresville, NC (SSC) Category: Merchandising Job Id: 2617727BR Job Type: Full time Department: Quality Assurance Mgmt In-Office Job Summary The Sr Manager Private Brand Sustainability QA will utilize product sustainability expertise and experience in leading sustainability programs with broad knowledge and familiarity with a diverse range of soft and hardline consumer

CAREERS: Lowe’s Home Improvement: Sr Mgr-Private Brand Sustainability QA – In Office2023-06-29T20:32:55-04:00

Amazon Fresh Reveals Grocery Shopping Habits

Online Retail Giant Amazon and its real-life grocery arm Amazon Fresh have published their first-ever The Cart Report: Amazon Fresh Summer Grilling, presenting a peek at customer grocery shopping trends nationwide. The report of course features a number of the retailers own Retailer-owned Brands. “We uncovered the most popular and trending summer grocery staples to

Amazon Fresh Reveals Grocery Shopping Habits2023-06-28T14:20:41-04:00

Lidl Great Britain Incorporates Ocean Plastic into Water Bottles

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 liter San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic - plastic that would

Lidl Great Britain Incorporates Ocean Plastic into Water Bottles2023-06-28T14:18:58-04:00

ALDI Smokes the Competition with Summer “Cookout Kickback”

Hungry for grilling season but not ready to eat the high cost? ALDI is here to help. Following the release of the national average cost of a Fourth of July cookout, ALDI is serving up a welcome reprieve for shoppers cooking out this summer. This Fourth of July, shoppers can get their summer cookout essentials

ALDI Smokes the Competition with Summer “Cookout Kickback”2023-06-27T15:10:30-04:00

Trader Joe’s Squiggly Knife Cut Style Noodles

In a meal-prep routine rut? It happens to us all. Whether you use spreadsheets to organize your weekly meals or you don’t even start thinking about food until you’re hungry, we all need a quick and easy, go-to meal that’s satisfyingly delicious for whenever we’re short on time and hunger strikes. Introducing Trader Joe’s

Trader Joe’s Squiggly Knife Cut Style Noodles2023-06-26T19:07:54-04:00

Topco’s Crav’n Flavor to sponsor Let Freedom Sing! Music City July 4th

This year Nashville shoppers can celebrate Independence Day 2023 with headliner Brad Paisley along with Ben Rector, The War And Treaty, Langhorne Slim, Tiera Kennedy, and more during the FREE Let Freedom Sing! Music City July 4th event in Downtown Nashville. This Fourth of July will feature one of the largest fireworks shows in

Topco’s Crav’n Flavor to sponsor Let Freedom Sing! Music City July 4th2023-06-26T16:23:44-04:00