About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Tesco Launches Collaborative Ready Meal Tray-To-Tray Recycling Initiative

In an industry-first, British grocer Tesco has begun recycling used plastic food trays back into packaging - creating a fully circular packaging solution for its range of core chilled ready meals. The change is in collaboration with leading packaging manufacturer Faerch and will see customer-recovered PET trays - collected via European curbside waste -

Tesco Launches Collaborative Ready Meal Tray-To-Tray Recycling Initiative2023-04-16T16:15:45-04:00

Velocity Talks with Morgan Drummond of Misfits Markets

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Morgan Drummond, Sr Director Private Label, Misfits Market.. If you would like to join

Velocity Talks with Morgan Drummond of Misfits Markets2023-04-13T12:06:49-04:00

CELEBRATE THE 10TH ANNIVERSARY OF THE VERTEX AWARDS

This years Vertex Awards will officially be presented in May at ceremonies in Charlotte, NC and Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the winners of the 10th Anniversary Vertex Awards. ALL retailers, manufacturers, agencies, and solution partners are invited to join us.

CELEBRATE THE 10TH ANNIVERSARY OF THE VERTEX AWARDS2023-04-13T14:28:42-04:00

CVS Health, Wakefern + Sainsbury’s to Headline FREE Virtual Innovation Summit

April 19, 2023 | 10:00AM - 12:00PM EDT This 2-hour fast-paced FREE online event is hyper-focused on innovation and Retail–owned Brands. Highlighting the trends, strategies, and emerging insights private brand retailers and manufacturers need to innovate and manage their brands and products. REGISTER FREE! Featuring Executives From AGENDA

CVS Health, Wakefern + Sainsbury’s to Headline FREE Virtual Innovation Summit2023-04-12T16:15:12-04:00

Target & Hilton Carter Collab will Help Shoppers Cultivate Your Indoor Oasis

It’s time to put a little spring in your surroundings — and how better than with Target’s latest Hilton Carter for Target Retail-owned Brand (private brand) collection of sculptural planters, plant stands, and looks-incredibly-real faux greenery? The Minneapolis-based retailer initially partnered with Hilton in 2021 (their first collection with a plant stylist), and shoppers

Target & Hilton Carter Collab will Help Shoppers Cultivate Your Indoor Oasis2023-04-12T15:38:38-04:00

Waitrose’s New Coronation Collection is fit for a King

As the United Kingdom prepares to celebrate the Coronation of King Charles III, Waitrose is launching an exclusive new collection of products. Designed to give customers all they need to create the ultimate celebration, from drinks, scones and exclusive preserves through to decorations and collectible gifts from Waitrose Duchy Organic, the Coronation Retail-owned brand

Waitrose’s New Coronation Collection is fit for a King2023-04-11T15:18:01-04:00

Trader Joes Tasty Egg Bites Cheddar Cheese & Uncured Bacon

All too often, grabbing a quick breakfast on the go can be a haphazard affair. But just because you’re pressed for time, that doesn’t mean your mornings have to be defined solely by barely-buttered toasts or hastily-mixed shakes. There’s a better option—namely, Trader Joe’s Cheddar Cheese & Uncured Bacon Egg Bites. These fully cooked,

Trader Joes Tasty Egg Bites Cheddar Cheese & Uncured Bacon2023-04-10T20:15:18-04:00

Sainsbury’s Saves Over 10 million Pieces Of Plastic A Year On Chicken Packaging

UK retailer Sainsbury’s has announced that it's by Sainsbury’s whole chicken Retail-owned Brand (private brand) range is now trayless after the retailer removed single-use plastic trays from its packaging. Using a minimum of 50% less plastic, the change is estimated to save 140 tons of plastic annually. The trayless products are available in all stores

Sainsbury’s Saves Over 10 million Pieces Of Plastic A Year On Chicken Packaging2023-04-10T20:13:57-04:00

CAREERS: Staples – Manager, Category Development

Staples is business to business. You’re what binds us together. Our merchandising team aims to deliver the best value and selection to our customers through products, services, and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We are inclusive, well-rounded

CAREERS: Staples – Manager, Category Development2023-04-10T20:12:41-04:00

Rite Aid, Metro & Navy Exchange to take Velocity Conference Stage

The Velocity Conference + Innovation Expo 2023 is less than two months away and retail leaders, manufacturers, brokers and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Rite Aid, Lowe's Foods, Metro, Navy Exchange and more as

Rite Aid, Metro & Navy Exchange to take Velocity Conference Stage2023-04-09T16:59:42-04:00