The Velocity Conference + Innovation Expo 2023 is two months away and retail leaders, manufacturers, brokers and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Navy Exchange and more as we work to grow
Britsh grocer Waitrose is committing a record £100m to lower the prices of hundreds of everyday products, making it easier for customers to keep buying quality products when household budgets are under pressure. The price cuts begin in mid-February on over 300 popular own-brand products, from British carrots and frozen peas to Fairtrade tea
We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII is focused on providing
Discount grocer ALDI is launching its largest ALDI Gear Collection, which officially drops on March 22, complete with Retail-owned Brand trendy belt bags, bucket hats and track suits (all under $10!). The expanded line is created for ALDI fans, inspired by ALDI fans, combining signature ALDI colors and bold stripes with retro vibes and
This year Cincinnati-based grocer Kroger spent an estimated $2.5 million (iSpot) on a BOLD TV commercial during the AFC Championship Game promoting its eponymous own brand. The ad avoids the “As good as or better than” trope which has dominated traditional private label messaging in favor of a BOLD and Confident message: The
PetSmart is empowering shoppers to explore the great outdoors with their pets by expanding its Arcadia Trail Retail-owned Brand with adventure-approved clothing, gear, and toys for dogs. To show more kindness to the planet, new this year are apparel items made from recycled materials, a first for the line. Senior dogs, short-legged pups and
Early Bird Pricing Ends 3.17.23 The Velocity Conference + Innovation Expo 2023 in Charlotte, NC is only a few months away. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned Brands’ potential
Over the last few years, Trader Joe’s has added to its innovation credentials with new and exciting spice blends that are changing the way America cooks and eats. The list is long: Everything but the Bagel Sesame Seasoning, 21 Seasoning Salute, South African Smoke, Mushroom and Company Multipurpose Umami Seasoning Blend, and Everything but
Online retailer Grove Collaborative announced the launch of its new Retail-owned Brand Grove Co. Fresh Horizons Limited Edition Collection with Drew Barrymore. An investor and Global Brand & Sustainability Advocate, Drew collaborated with the Grove Co. brand and innovation teams to create a sustainable collection of bright and colorful home care essentials inspired by her
Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2023. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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