PetSmart is empowering shoppers to explore the great outdoors with their pets by expanding its Arcadia Trail Retail-owned Brand with adventure-approved clothing, gear, and toys for dogs. To show more kindness to the planet, new this year are apparel items made from recycled materials, a first for the line. Senior dogs, short-legged pups and
Early Bird Pricing Ends 3.17.23 The Velocity Conference + Innovation Expo 2023 in Charlotte, NC is only a few months away. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned Brands’ potential
Over the last few years, Trader Joe’s has added to its innovation credentials with new and exciting spice blends that are changing the way America cooks and eats. The list is long: Everything but the Bagel Sesame Seasoning, 21 Seasoning Salute, South African Smoke, Mushroom and Company Multipurpose Umami Seasoning Blend, and Everything but
Online retailer Grove Collaborative announced the launch of its new Retail-owned Brand Grove Co. Fresh Horizons Limited Edition Collection with Drew Barrymore. An investor and Global Brand & Sustainability Advocate, Drew collaborated with the Grove Co. brand and innovation teams to create a sustainable collection of bright and colorful home care essentials inspired by her
Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2023. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State
UK retailer Tesco has launched a brand-new Premium Meal Deal, offering a premium main, snack, and drink for just £5.00 for Clubcard members. The new meal deal, which sits alongside the supermarket’s iconic regular meal deal, gives shoppers even more choice when it comes to quality on-the-go food at great value prices.
At Home announced this week the launch of its new Retail-Owned Brand (private brand) Providence. Providence brings a refined, classic look for any home at any budget — from tabletop and entertaining, home décor and pillows, to furniture indoors and out. “Our new, exclusive Providence brand is full of beautiful details and quality
Dollar General has reformulated and rebranded its Retail-owned Brand (private brand) dog and cat food range, Nature’s Menu. “Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive
Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.“We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to
Topco Associates, LLC., announced this week that it would host the Topco Product Solutions Summit to diversify the cooperative’s supplier pool, discover new and innovative items, and establish additional supplier partnerships to assist the organization with aggregation, innovation, and knowledge management solutions that span Topco’s Center Store program. Topco is seeking suppliers to help expand
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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