About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Waitrose announces record price cuts

Britsh grocer Waitrose is committing a record £100m to lower the prices of hundreds of everyday products, making it easier for customers to keep buying quality products when household budgets are under pressure. The price cuts begin in mid-February on over 300 popular own-brand products, from British carrots and frozen peas to Fairtrade tea

Waitrose announces record price cuts2023-03-14T20:25:09-04:00

OPINIONS NEEDED. Private Brand Innovation Benchmarking Research

We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII is focused on providing

OPINIONS NEEDED. Private Brand Innovation Benchmarking Research2023-03-14T08:53:39-04:00

ALDI Unveils its Largest Gear Collection to Date

Discount grocer ALDI is launching its largest ALDI Gear Collection, which officially drops on March 22, complete with Retail-owned Brand trendy belt bags, bucket hats and track suits (all under $10!). The expanded line is created for ALDI fans, inspired by ALDI fans, combining signature ALDI colors and bold stripes with retro vibes and

ALDI Unveils its Largest Gear Collection to Date2023-03-13T19:49:07-04:00

Kroger $2.5 million “Simply the Best” Private Brand Commercial

This year Cincinnati-based grocer Kroger spent an estimated $2.5 million (iSpot) on a BOLD TV commercial during the AFC Championship Game promoting its eponymous own brand. The ad avoids the “As good as or better than” trope which has dominated traditional private label messaging in favor of a BOLD and Confident message: The

Kroger $2.5 million “Simply the Best” Private Brand Commercial2023-03-12T16:32:01-04:00

PetSmart Introduces Adventurous Additions to Arcadia Trail

PetSmart is empowering shoppers to explore the great outdoors with their pets by expanding its Arcadia Trail Retail-owned Brand with adventure-approved clothing, gear, and toys for dogs. To show more kindness to the planet, new this year are apparel items made from recycled materials, a first for the line. Senior dogs, short-legged pups and

PetSmart Introduces Adventurous Additions to Arcadia Trail2023-03-12T16:51:36-04:00

Velocity Conference Early Bird Tickets End March 17

Early Bird Pricing Ends 3.17.23 The Velocity Conference + Innovation Expo 2023 in Charlotte, NC is only a few months away. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned Brands’ potential

Velocity Conference Early Bird Tickets End March 172023-03-09T20:04:02-05:00

Trader Joe’s Shakes it up with Ketchup Flavored Sprinkle Seasoning Blend

Over the last few years, Trader Joe’s has added to its innovation credentials with new and exciting spice blends that are changing the way America cooks and eats. The list is long: Everything but the Bagel Sesame Seasoning, 21 Seasoning Salute, South African Smoke, Mushroom and Company Multipurpose Umami Seasoning Blend, and Everything but

Trader Joe’s Shakes it up with Ketchup Flavored Sprinkle Seasoning Blend2023-03-09T20:05:56-05:00

Grove Co. Launches New Limited-Edition Collection with Drew Barrymore

Online retailer Grove Collaborative announced the launch of its new Retail-owned Brand Grove Co. Fresh Horizons Limited Edition Collection with Drew Barrymore. An investor and Global Brand & Sustainability Advocate, Drew collaborated with the Grove Co. brand and innovation teams to create a sustainable collection of bright and colorful home care essentials inspired by her

Grove Co. Launches New Limited-Edition Collection with Drew Barrymore2023-03-09T19:34:42-05:00

We need your help. Private Brand Innovation Industry Benchmarking Research

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2023. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State

We need your help. Private Brand Innovation Industry Benchmarking Research2023-03-09T08:43:52-05:00

Dining Al Tesco: Supermarket Treats Fans To A High-End Tasting In The Aisle

UK retailer Tesco has launched a brand-new Premium Meal Deal, offering a premium main, snack, and drink for just £5.00 for Clubcard members. The new meal deal, which sits alongside the supermarket’s iconic regular meal deal, gives shoppers even more choice when it comes to quality on-the-go food at great value prices.

Dining Al Tesco: Supermarket Treats Fans To A High-End Tasting In The Aisle2023-03-08T16:21:40-05:00