About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Co-op UK to Eliminate Fruit & Veg Best Before Dates

Best before dates on fresh fruit and veg are set to ‘expire’ as Co-op UK axes the dates from more than 150 lines of fresh produce in a move designed to help customers cut food waste in the home and save money, the convenience retailer has today confirmed. Shoppers will see changes in store later

Co-op UK to Eliminate Fruit & Veg Best Before Dates2023-02-20T18:53:13-05:00

Lidl Greece Illustrates Premium White Wine

Exceptional wine often seems impossible. Cultivating first-class grapes and balanced blends is a painstaking process. Yet, with passion, dedication, & high technical expertise, it is possible since, as they say, “the power of love moves Mountains.” In Greece, a similar saying goes like this (roughly translated): “Mountain With Mountain can’t meet, yet everything else is

Lidl Greece Illustrates Premium White Wine2023-02-19T16:37:07-05:00

Pet Supplies Plus Launches Hartwick Fields

Hartwick Fields is a Retail-owned Brand (private brand) dry and canned dog food offering from specialty retailer Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the store, this new range focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. Designed by

Pet Supplies Plus Launches Hartwick Fields2023-02-19T16:36:35-05:00

Velocity Talks with Solange Ackrill of Club Coffee

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we return to conversation in 2023 with Solange Ackrill, Vice President Marketing and Corporate Strategy, Club Coffee.If you

Velocity Talks with Solange Ackrill of Club Coffee2023-02-16T16:39:30-05:00

Treehouse Foods Energized by Private Brand

Earlier this week TreeHouse Foods, Inc. reported results for the fourth quarter and full year ended December 31, 2022. Steve Oakland, TreeHouse Foods Chief Executive Officer and President, said, "I'm incredibly proud to have closed out 2022 as a more focused company, operating in faster growing, more profitable categories. Today, we are better positioned

Treehouse Foods Energized by Private Brand2023-02-16T16:17:53-05:00

Conscious Consumerism Goes Mainstream – Fair Trade USA

Fair Trade USA has released its new 2022 Consumer Insights Report: An Investment in Trust: Conscious Consumerism Goes Mainstream Despite Economic Headwinds. The report examines the continuing drive of today's consumers in their ethical quest to purchase fair trade products. Key findings from the report show conscious consumerism moving into the mainstream, with a wider range of consumers intentionally

Conscious Consumerism Goes Mainstream – Fair Trade USA2023-02-16T15:27:57-05:00

IKEA Collabs with Marimekko

IKEA and Marimekko launch the BASTUA collection, which is inspired by Nordic nature, wellness, and self-care rituals. The Retail-owned Brand (private brand) limited-edition collection consists of 26 products with vibrant prints, ranging from furniture, glassware, and textiles. The range will be available in the US and globally starting March 2023. The BASTUA collaboration

IKEA Collabs with Marimekko2023-02-15T19:03:28-05:00

Sofidel Ranks Best in Household Products Industry for ESG Risk Rating

Sofidel, a global household products company and private brand manufacturer received a ESG Risk Rating of 13.6 from Morningstar Sustainalytics, ranking it first out of over 120 companies in the Household Products industry. The rating recognized Sofidel for its strong commitment to the preservation of biodiversity, anti-corruption strategies, transparency, and efforts to fight climate

Sofidel Ranks Best in Household Products Industry for ESG Risk Rating2023-02-15T14:40:33-05:00

H-E-B 2023 Big Game Commercials Target Love for Private Brand Favorites

For Texas grocer H-E-B, this year’s Big Game commercials get into the hearts, minds, and stomachs of shoppers, providing some humor to reveal the lengths serious H-E-B fans will go to enjoy their favorite H-E-B Retail-owned Brand (private brand) products. Set to a hit country song that conveys deep desire and yearning and lends another

H-E-B 2023 Big Game Commercials Target Love for Private Brand Favorites2023-02-14T15:32:28-05:00