About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Walmart Canada’s most popular Private Brand Items

In the latest post from Walmart Canada's official blog Stephanie Fusco of Corporate Affair reaches out to their Replenishment team for some fun summer-inspired details on what flavors and products Canadian customers reach for most often from the Walmart Brands portfolio. “Our team has the inside track on what Walmart customers are looking for

Walmart Canada’s most popular Private Brand Items2022-07-10T12:51:26-04:00

Sam’s Club Gives Recycled Tires New Life in Member’s Mark Mats

Some of us have recently discarded tires at a Sam’s Club Tire & Battery Center. And pieces of those discarded tires could be in one of the new (Retail Brand) private brand Members Mark floor mats. Sam’s Club is embracing a regenerative mindset as they develop Member’s Mark products, placing nature, humanity, and customers at

Sam’s Club Gives Recycled Tires New Life in Member’s Mark Mats2022-07-07T19:55:21-04:00

Brits Urged To Cut £15 Billion Off Their Grocery Shop

New UK supermarket data has revealed for the first time the price gap between expensive branded groceries and Retail Brand (private brand) products. According to an analysis of Kantar data, British shoppers could be spending a premium of £15.1billion a year for branded items in Big 4 supermarkets (Tesco, Sainsbury’s, ASDA, Morrisons) instead of

Brits Urged To Cut £15 Billion Off Their Grocery Shop2022-07-07T16:01:28-04:00

CMX Launches Platform for Integrated Quality & Product Private Brand Management

CMX, a provider of Enterprise Quality Management Solutions (EQMS) for supply chain management and operational execution, today introduced CMX1 for Grocery, featuring an integrated quality and Retail Brand (private brand) product management solution designed for grocers. Available now, CMX1 for Grocery combines workflow automation and collaboration tools to enable grocers to scale their private

CMX Launches Platform for Integrated Quality & Product Private Brand Management2022-07-07T19:54:14-04:00

Sainsbury’s Innovates Private Brand Toilet Paper Reducing Plastic by 30%

UK grocer Sainsbury’s has announced the launch of its new Retail Brand (private brand) double-length toilet rolls, designed to help customers reduce plastic waste at home. The new multipack rolls include double the number of sheets on each roll compared to the retailer’s standard offerings and on average use 30% less plastic. The products

Sainsbury’s Innovates Private Brand Toilet Paper Reducing Plastic by 30%2022-07-06T15:17:09-04:00

US Plastics Pact Launches Inaugural Awards Featuring Walmart’s Circular Connector

When Walmart launched the Circular Connector in April 2022, its goal was to connect companies with more sustainable packaging innovations with those who are looking for those types of solutions. The retailer knew that it was not alone in this search with over 500 organizations around the world signing on to The Ellen McArthur

US Plastics Pact Launches Inaugural Awards Featuring Walmart’s Circular Connector2022-07-05T19:23:14-04:00

South Asian Retailer Daraz Launches Private Brand

South Asian e-commerce marketplace Daraz has launched a new signature Retail Brand (private brand) “SELECT” by DARAZ. The new brand includes 36 products across seeds, spices & staples. The range is set at a very affordable price point, to provide some relief to our customers during these challenging times.

South Asian Retailer Daraz Launches Private Brand2022-07-05T18:49:00-04:00

Albert Heijn comes with the ultimate summer outfit

By popular request and for the real fans, Ahold Delhaize's Dutch retailer Albert Heijn is introducing a limited edition Retail Brand (private brand) clothing range. In addition to their daily shopping, customers can now also go to Albert Heijn for a hip summer look. Ideal for a festival, holiday or day at the beach.

Albert Heijn comes with the ultimate summer outfit2022-07-04T20:10:48-04:00

Petco: Brand Manager – Private Brands

Category: CorporateLocation: 10850 Via Frontera, San Diego, CA 92127Schedule: Full_timeCome work at a place where innovation and teamwork come together to support the most exciting missions in the world!Position Purpose:To support the development and execution of Petco Private Brand branding, packaging, and internal communication.  Support category strategies and brand and product positioning to distinguish Petco’s private brand

Petco: Brand Manager – Private Brands2022-07-04T20:09:26-04:00

Register Now for Velocity Institute’s Design 2022 Summit

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven

Register Now for Velocity Institute’s Design 2022 Summit2022-06-30T16:09:12-04:00