Top Women in Store Brands 2022 Nominations Open

The 2022 Top Women in Store Brands nomination process is now open.

Now in its 10th year, the awards program was established by Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and the private label trade magazine Store Brands.

The deadline to enter is Friday, July 29. Nominations may be submitted by filling out the embedded form below.

The awards celebrate contributions made by women from all areas of the North American Retail Brand industry. The competition will present a total of nine awards during the WISE Annual Meeting in November.

The award categories provide entrants from all disciplines the opportunity to be recognized for their achievements. Managers, co-workers, peers, customers, and other industry professionals are encouraged to nominate women in one of nine categories:

Functional Expertise: Awarded to women who have made significant professional contributions to their company and/or the store brands industry through their accomplishments in a specific function or area of expertise. Six awards of this type will be given, including 1) R&D/QA; 2) Supply Chain/Procurement; 3) Operations; 4) Sales; 5) Marketing/Merchandising; and 6) Corporate Services (Human Resources, Information Services or Finance). The award is based on accomplishments from June 2021 through May 2022.

Sparkplug: Awarded to a woman who is new to store brands (one to five years) and has already made a noticeable impact via professional achievements and personal influence for her company, colleagues, customers and/or the industry. Open to all functional areas and based on accomplishments from June 2021 through May 2022.

Innovation: Awarded to a woman who has brought game-changing innovation to her company and/or the store brands industry through the introduction of new products, packaging, technology, merchandising, programs, systems, processes, etc. Open to all functional areas and based on accomplishments from June 2021 through May 2022.

Lifetime Achievement: Awarded to a woman who has spent the majority of her career in store brands and has “made her mark” through professional achievements, as well as personal contributions to her employer(s), colleagues, community and the industry. Open to all functional areas and based on accomplishments throughout her career.

DEI Award: WISE is pleased to announce that with this year’s 10th Anniversary of the Top Women In Store Brands Awards, we are adding a new award that honors the work of a company for excellence in advancing Diversity, Equity and Inclusion (DEI) across their organization.

This award will recognize a company that has:

  • Demonstrated sustained efforts toward advancing diversity, equity and inclusion across the workplace.
  • Built successful DEI related programs, policies or initiatives that positively impacts the employees of the company.
  • Created, promoted and maintained diversity and inclusion by establishing an environment that recognizes, encourages and effectively utilizes each individual’s talents.
  • Promotion and fostering of diversity programs such as mentoring, support networks, internship programs, co-op programs, work study, diversity training, or other opportunities.
  • Development of management accountability/tracking methods as means of quantifying the impact of the efforts to increase and maintain diversity.


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By Published On: July 11th, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.