About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Daymon Promotes Aimee Becker & Jim Griffin

This week Daymon announced key changes to their executive team, with the promotion of Aimee Becker to Executive Vice President of Global Brand Solutions and Jim Griffin to Executive Vice President of Sales, North America. As EVP of Global Brand Solutions, Aimee will build upon her more than 10 years of experience at Daymon, including

Daymon Promotes Aimee Becker & Jim Griffin2022-06-30T14:53:13-04:00

Massmart acquires appliance brand Eiger

South African retailer Massmart has acquired appliance brand Eiger, as part of its move expand its Retail Brand (private brand) portfolio. Eiger appliances are now available in-store and online at Makro, Game and Builders stores. While the brand has been available at a number of other retailers up until this point, the acquisition will

Massmart acquires appliance brand Eiger2022-06-30T15:50:29-04:00

Drinks on us in Minneapolis, Boston and Chicago!

Please join us for three exciting in person Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow. MINNEAPOLIS Meetup

Drinks on us in Minneapolis, Boston and Chicago!2022-06-29T19:52:43-04:00

Mark Tritton out at Bed Bath & Beyond

  Bed Bath & Beyond today announced significant changes to the Retailer's senior leadership to focus on reversing recent results, addressing supply chain and inventory, and strengthening its balance sheet. Sue Gove, an Independent Director on the Company's Board of Directors and Chair of the Board's Strategy Committee, has been named Interim Chief Executive Officer,

Mark Tritton out at Bed Bath & Beyond2022-06-29T11:36:25-04:00

Spanish Grocer DIA Launches Sustainable Personal Care

Spanish grocer Dia España is committed to sustainable cosmetics with IMAQE Naturals, a new Retail Brand (private brand) of personal care products that include shampoos and exfoliating cleansers), which are made in collaboration with Valquer Laboratories, and prevent the emission of 224 tons of carbon dioxide per year.This union between skincare and nature inspires the

Spanish Grocer DIA Launches Sustainable Personal Care2022-06-28T18:40:50-04:00

Amazon: Senior Designer Private Brand

DESCRIPTION Job summary Join a team of designers, copywriters, print production managers, and brand managers that blend talent, expertise, and customer obsession to create compelling and memorable brands for products that customers love and prefer. The Private Brands Creative Team is an in-house creative center of excellence providing end-to-end brand design and creative support for

Amazon: Senior Designer Private Brand2022-06-28T18:40:21-04:00

Shoppers Take a Fresh Look at Private Brands

This guest post comes from Doug Baker, Vice President, Industry Relations, FMI and Steve Markenson, Director, Research and Insights, FMI What do you know about shoppers’ views on grocery private brands? Consumer attitudes have evolved in the last couple of years, and food retailers and manufacturers can no longer rely on long-held assumptions. That

Shoppers Take a Fresh Look at Private Brands2022-06-27T20:30:48-04:00

Kroger Announces State-of-the-Art Aseptic Milk Line Debut in Ohio

Kroger announced a 35,000 square-foot expansion at Tamarack Farms Dairy to support the implementation of a state-of-the-art aseptic milk line, capable of manufacturing products such as half and half, heavy whipping cream, coffee creamers and Carbmaster milk beverage. The new line will allow the facility to support over 150 jobs. "We are so pleased to

Kroger Announces State-of-the-Art Aseptic Milk Line Debut in Ohio2022-06-26T15:25:16-04:00

CVS Health: Brand and Marketing – Director – Our Brands

Job ID: 2121802BRCategory: ManagementAddress: 1 CVS DriveLocation: Woonsocket, RIRemote: WFH FlexibleJob DescriptionThe Brand Manager, Healthcare Store Brand Portfolio is responsible for developing and owning the brand equity of our largest brand portfolio, CVS Health. The CVS Health Brand has products in over 20+ categories and can be found in most medicine cabinets across the United States. The Brand Manager will

CVS Health: Brand and Marketing – Director – Our Brands2022-06-26T15:06:52-04:00

Academy Sports Launches R.O.W., a New Men’s Activewear Brand

Academy Sports and Outdoors announced last week the launch of its newest Retail Brand (private label) men's activewear brand, Right of Way (R.O.W.). The menswear line is designed with intentional fits, comfortable materials, and relaxed styles that meet everyday needs. The inaugural collection features shorts, pants, joggers, polos, t-shirts, and long sleeves in different mix

Academy Sports Launches R.O.W., a New Men’s Activewear Brand2022-06-26T15:57:46-04:00