About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Amazon: Senior Designer Private Brand

DESCRIPTION Job summary Join a team of designers, copywriters, print production managers, and brand managers that blend talent, expertise, and customer obsession to create compelling and memorable brands for products that customers love and prefer. The Private Brands Creative Team is an in-house creative center of excellence providing end-to-end brand design and creative support for

Amazon: Senior Designer Private Brand2022-06-28T18:40:21-04:00

Shoppers Take a Fresh Look at Private Brands

This guest post comes from Doug Baker, Vice President, Industry Relations, FMI and Steve Markenson, Director, Research and Insights, FMI What do you know about shoppers’ views on grocery private brands? Consumer attitudes have evolved in the last couple of years, and food retailers and manufacturers can no longer rely on long-held assumptions. That

Shoppers Take a Fresh Look at Private Brands2022-06-27T20:30:48-04:00

Kroger Announces State-of-the-Art Aseptic Milk Line Debut in Ohio

Kroger announced a 35,000 square-foot expansion at Tamarack Farms Dairy to support the implementation of a state-of-the-art aseptic milk line, capable of manufacturing products such as half and half, heavy whipping cream, coffee creamers and Carbmaster milk beverage. The new line will allow the facility to support over 150 jobs. "We are so pleased to

Kroger Announces State-of-the-Art Aseptic Milk Line Debut in Ohio2022-06-26T15:25:16-04:00

CVS Health: Brand and Marketing – Director – Our Brands

Job ID: 2121802BRCategory: ManagementAddress: 1 CVS DriveLocation: Woonsocket, RIRemote: WFH FlexibleJob DescriptionThe Brand Manager, Healthcare Store Brand Portfolio is responsible for developing and owning the brand equity of our largest brand portfolio, CVS Health. The CVS Health Brand has products in over 20+ categories and can be found in most medicine cabinets across the United States. The Brand Manager will

CVS Health: Brand and Marketing – Director – Our Brands2022-06-26T15:06:52-04:00

Academy Sports Launches R.O.W., a New Men’s Activewear Brand

Academy Sports and Outdoors announced last week the launch of its newest Retail Brand (private label) men's activewear brand, Right of Way (R.O.W.). The menswear line is designed with intentional fits, comfortable materials, and relaxed styles that meet everyday needs. The inaugural collection features shorts, pants, joggers, polos, t-shirts, and long sleeves in different mix

Academy Sports Launches R.O.W., a New Men’s Activewear Brand2022-06-26T15:57:46-04:00

Save A Lot Celebrates Summer With A Private Brand Challenge

With grocery prices at a 40-year high, the temperature isn’t the only thing rising this summer. To help Americans lower their grocery bills, Discount grocer Save A Lot has revealed the eight summer barbecue staples that can save shoppers up to 45% when they switch to Retail Brands (private brands).“We know everyone’s wallets are being

Save A Lot Celebrates Summer With A Private Brand Challenge2022-06-23T17:04:06-04:00

Sainsbury’s gives new life to clothing returns

Following a successful trial, UK grocer Sainsbury’s is rolling out its partnership with UK charity ‘Newlife’, to all supermarkets. Newlife has built its foundation around recycling, reprocessing, and reusing clothing to support 1.1 million disabled and terminally ill children in the UK.Since Sainsbury’s partnership with Newlife the Charity for Disabled Children first began in 2019,

Sainsbury’s gives new life to clothing returns2022-06-23T17:03:57-04:00

The Fresh Market Kicks off July with 40th Anniversary Celebration

Greensboro based specialty grocer The Fresh Market is kicking off the best summer celebration ever and marking a milestone in the company's history. The company will commemorate its 40th anniversary beginning on July 1 with an array of special deals, a 4th of July meal, and exclusive products for its guests including a chance to

The Fresh Market Kicks off July with 40th Anniversary Celebration2022-06-22T19:57:21-04:00

Ingredient Costs Increases Force AEON To Raise Private Brand Prices

As raw material prices continue to rise Japanese retailer AEON, announced that it will raise prices for three of its Retail Brand (private brand) products. Aeon will raise the prices of TOPVALU mayonnaise, cup noodles, and tissue paper this month. The price increase is 40 yen for mayonnaise, 10 yen for cup noodles, and

Ingredient Costs Increases Force AEON To Raise Private Brand Prices2022-06-22T15:20:29-04:00

Key Attributes Beyond Price Drive Shoppers to Private Brand

FMI—the Food Industry Association today releases its 2022 Power of Private Brands report, revealing that 40% of consumers have bought more private brands since before the pandemic, and three-quarters of these shoppers plan to continue this trend. While 63% of private brands shoppers consider private brands to be a good value and 55% buy

Key Attributes Beyond Price Drive Shoppers to Private Brand2022-06-21T15:41:25-04:00