Drinks on us in Minneapolis, Boston and Chicago!

Please join us for three exciting in person Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations.

We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow.


August 25, 2022


The iconic Irish pub The Local has been pouring whiskey since 1997, and there’s no better place to gather the industry.


September 15

District Hall near the Boston Seaport is the world’s first free-standing public innovation center. The venue is the living room of Boston’s innovation community: a place where people can work, exchange knowledge, build meaningful relationships, and make their ideas happen.


November 14
Kings Dining & Entertainment Rosemont

End the long day on the PLMA trade show floor with a cocktail and a conversation. Kings is just steps away from the Donald E. Stephens Convention & Conference Center and the Kings Draft Room is the ideal spot to network.

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By Published On: June 29th, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.