About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2022 Silver Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Silver Vertex Awards2022-05-25T16:24:03-04:00

Introducing The 2022 Vertex Award Winners

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Nine years ago, we could never

Introducing The 2022 Vertex Award Winners2022-05-23T12:45:41-04:00

2022 Bronze Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards Bronze

2022 Bronze Vertex Awards2022-05-23T12:46:29-04:00

Trader Joe’s Sparkles with Pineapple Juice

What do you get when you combine not-from-concentrate pineapple juice and an abundance of invigorating bubbles? You get Trader Joe’s Sparkling Pineapple Juice Beverage, that’s what. Pleasingly pineapple-y, ultra- fizzy, and subtly sweet, this bold beverage sips like a sparkling, pineapple daydream on a tropical summer’s day. Whether it’s a special celebration, a holiday, or

Trader Joe’s Sparkles with Pineapple Juice2022-05-22T21:29:14-04:00

M&S’S BRAND GOODMOVE LAUNCHES ON THE SPORTS EDIT

Late last week British retailer M&S’s biggest womenswear private brand, Goodmove will be available on The Sports Edit, Europe’s leading curator of premium activewear, alongside more than 50 brands. The launch follows M&S’s strategic investment in the fast-growing online platform at the start of 2022. As part of the wider ‘Brands at M&S’ strategy, The

M&S’S BRAND GOODMOVE LAUNCHES ON THE SPORTS EDIT2022-05-22T21:28:44-04:00

United Dairy Farmers Launches Premium Ice Cream Brand Main Avenue Creamery

Cincinnati-based dairy and convenience retailer United Dairy Farmers (UDF) has launched a new super-premium ice cream private brand, Main Avenue Creamery. The pints are now available in eight flavors at UDF stores for $4.99 each and in select grocery stores. Main Avenue Creamery, which is named for the road where UDF first opened a

United Dairy Farmers Launches Premium Ice Cream Brand Main Avenue Creamery2022-05-19T17:02:43-04:00

Brand Development Takes Spotlight in Day One of Velocity Conference

Speakers at the opening day of the Velocity Conference emphasized the crucial role of brand development in taking Private Brand business to the next level. Retailers from Wakefern Food Corp., Lowe’s Home Improvement and Party City were among those emphasizing the imperative of brand development during presentations to more than 200 attendees at the Charlotte

Brand Development Takes Spotlight in Day One of Velocity Conference2022-05-17T23:43:42-04:00

The Velocity Conference is Here!

The Velocity Conference is Here!This afternoon, Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in

The Velocity Conference is Here!2022-05-15T23:32:34-04:00

Morrison Exec Dalton Philips Appointed CEO Greencore

Greencore a leading manufacturer of convenience foods in the UK, is pleased to announce the appointment of Dalton Philips as Chief Executive Officer and Executive Director. He will join the Group and the Board on 26 September 2022, and replaces Patrick Coveney who left Greencore at the end of March.Dalton joins Greencore from daa plc,

Morrison Exec Dalton Philips Appointed CEO Greencore2022-05-15T16:49:21-04:00