Summary The Manager, Brand Strategy will support the development of brand and marketing strategies and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers, and
Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence in sustainability? If so, we invite you to speak at the 2022 Velocity Institute Sustainability Summit October 18-19, 2022.
European rapid delivery retailer Gorillas announced this week the launch of Retail Brands (private brands) “Gorillas Daily”, “Gorillas Premium”, “Hot Damn” and “< start-up beer >” in its key markets of Germany, France, the UK, and the Netherlands. Gorillas will offer a unique and extensive assortment of around 50 products in 11 of the most
Home retailer Williams Sonoma announced this week the launch of Seed & Harvest, a new Retail Brand (private brand) collection of flavorful food that prioritize providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences. As a result of these commitments to transparency and sustainability, the
Daymon, announced this week that it has opened up its Supplier Portal to the open market. Previously, brand development agencies like Daymon or customers supported by Daymon relied on direct communication relaying capacity, credentials, and contacts to develop Private Brands at retailers. Within the past ten years, Daymon began digitizing this type of information within
Atlanta-based home improvement retailer Home Depot is introducing StyleWell kids, a new Retail Brand (private brand) range of on-trend and affordable home décor featuring fun designs for children. The launch collection includes more than 65 items, ranging from curated textiles, soft goods and bedroom/bathroom décor. The Home Depot will continue to expand the StyleWell Kids
M&S is launching a trial of refillable own-brand cleaning and laundry products, as part of its commitment to reduce and remove plastic packaging, and offer customers more sustainable choices. M&S Refillable allows customers to choose from eight pre-filled, own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids. The offering,
In early April, SunOpta, a U.S.-based, global manufacturer of sustainable, plant-based and fruit-based food and beverages, unveiled its new 65,000 square-foot global headquarters and eco-powered innovation center in Eden Prairie, Minn. SunOpta’s new home was designed to accelerate the speed of innovation, foster collaboration, and model the company’s sustainability heritage to positively impact people and
Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its first-ever activewear Retail Brand (private brand) designed, developed and incubated in-house for active, on-the-go Canadians. Forward With Design apparel was built from the ground up in just over 900 days from concept ideation to full brand launch. On the heels of
Goodlettsville, Tenn.-based Dollar General announced this week a dramatic series of promotions and hirings that include three new senior vice presidents and eight new vice presidents. The new appointments are effective as of May 31st. Jackie Li has been promoted to SVP of private brands and global sourcing. Li has been with Dollar General
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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