About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

DeCA Launches Store Brands Price Shield Event

Throughout May, more than 900 Commissary Store Brand products will be priced at least 20% below on-shelf national brand equivalents during the Defense Commissary Agency’s Commissary Store Brands (CSB) Price Shield Event. The event takes place at stateside commissaries, excluding Alaska and Hawaii. The agency is working with its Retail Brand (private brand) supplier SpartanNash

DeCA Launches Store Brands Price Shield Event2022-05-01T14:04:38-04:00

Lowe’s Home Improvement to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today's focus lands on our fireside chat with Sarah Dodd, SVP Global, Merchandising of LOWE’S HOME IMPROVEMENT. The pair will

Lowe’s Home Improvement to Present at the Velocity Conference2022-04-30T16:45:45-04:00

Party City to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today's focus lands on the presentation by Susan Sanderson -Briggs, SVP, Enterprise Brand & Marketing of PARTY CITY and Linda

Party City to Present at the Velocity Conference2022-04-29T14:43:04-04:00

Wakefern to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Chris Skyers, VP Own Brands, and Glenn Pfieffer, Design & Packaging Manager, Own

Wakefern to Present at the Velocity Conference2022-04-28T16:35:14-04:00

Meijer Launches Intimate Apparel Brand Tranquil & True

The Tranquil & True line of intimates and sleepwear aligns with the retailer's ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women's apparel, the campaign expanded a year later to feature more inclusive models for men's

Meijer Launches Intimate Apparel Brand Tranquil & True2022-04-28T16:34:35-04:00

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

In a first for UK grocer Waitrose, the retailer is showcasing their new campaign for their Retail Brand (private brand) Essential Waitrose, ‘Quality you'd expect at prices you wouldn't', at the iconic Piccadilly Lights in London, running from April 25 through May 1. The campaign, created by adam&eveDDB and bought by MG OMD, promotes

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights2022-04-27T16:50:01-04:00

Limited Offer: First 50 New Registrations to the Velocity Conference Save $300

Limited Offer: First 50 New Registrations to the Velocity Conference Save $300 Exciting News! The Platinum Sponsor of this year’s Velocity Conference + Expo Marketing by Design (MBD) has graciously agreed to offer the first 50 new registrants $300 off a new registration. “Velocity is private brand’s exciting return to in person.” said Maria Dubuc

Limited Offer: First 50 New Registrations to the Velocity Conference Save $3002022-04-27T17:00:42-04:00

Walmart: Director, Product Development – Dry Grocery, Private Brands

Position Summary...What you'll do...At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between.As a Director of Private Brands in Dry Grocery , your expertise, vision and

Walmart: Director, Product Development – Dry Grocery, Private Brands2022-04-27T16:48:01-04:00

Walmart Launches Celebrity Outdoor Living Collection

Over the past few years, Walmart has focused on building their assortment to bring stylish home goods and décor to customers at an incredible value. This includes adding exciting national brands to our portfolio and launching strategic collaborations with designers and influencers that bring exclusive and elevated product lines to Walmart customers at accessible prices.

Walmart Launches Celebrity Outdoor Living Collection2022-04-26T18:53:14-04:00

Club Coffee to Be Acquired by Olam Food Ingredients

Ofi announced this week the acquisition of Club Coffee L.P. (“Club Coffee"), one of Canada’s largest roasters of packaged coffee to the ‘At Home’ segment. The transaction is expected to complete in Q2 2022, subject to regulatory approval and other conditions. The acquisition of Club Coffee is aligned with ofi’s growth strategy to deliver sustainable,

Club Coffee to Be Acquired by Olam Food Ingredients2022-04-26T18:52:55-04:00