Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping,
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Stacie Sopinka, VP Own Brands, SOBEYS. She will present: Inviting Acceleration to Dinner
Discount grocer Aldi unveiled its new Fan-Favorite Survey for 2022, in which customers can now vote for their most-loved products for a chance at the grand prize. Aldi’s Fan-Favorite Survey, which first debuted in 2019, officially returned for 2022 on Monday, May 2. The program is all about asking shoppers to vote for their most-loved
Limited Offer: First 50 New Registrations to the Velocity Conference Save $300 Exciting News! The Platinum Sponsor of this year’s Velocity Conference + Expo Marketing by Design (MBD) has graciously agreed to offer the first 50 new registrants $300 off a new registration. (There are now 10 discounts left) “Velocity is private brand’s exciting return
Late last week, Walmart announced the launch of a new Retail Brand (private brand), Love & Sports. The new brand is an activewear and swim collection created with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.Love & Sports features vibrant, high-performance fabrics and details in a blend of fresh, fashion-forward gym
Throughout May, more than 900 Commissary Store Brand products will be priced at least 20% below on-shelf national brand equivalents during the Defense Commissary Agency’s Commissary Store Brands (CSB) Price Shield Event. The event takes place at stateside commissaries, excluding Alaska and Hawaii. The agency is working with its Retail Brand (private brand) supplier SpartanNash
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today's focus lands on our fireside chat with Sarah Dodd, SVP Global, Merchandising of LOWE’S HOME IMPROVEMENT. The pair will
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today's focus lands on the presentation by Susan Sanderson -Briggs, SVP, Enterprise Brand & Marketing of PARTY CITY and Linda
Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Chris Skyers, VP Own Brands, and Glenn Pfieffer, Design & Packaging Manager, Own
The Tranquil & True line of intimates and sleepwear aligns with the retailer's ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women's apparel, the campaign expanded a year later to feature more inclusive models for men's
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