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Wakefern to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Todays focus lands on the presentation by Chris Skyers, VP Own Brands, and Glenn Pfieffer, Design & Packaging Manager, Own Brands, of WAKEFERN.

The pair will present:

Reinventing Wakefern Brands

Lessons learned while reinventing and growing the Wakefern brand portfolio during the pandemic.

The conference and innovation expo feature:

  • 30+ keynote level speakers (retail executives, thought leaders, solution partners, and manufacturers.)
  • 50 curated Innovation Expo exhibitors featuring the goods and services that will help you innovate and win.
  • Winner’s Circle Happy Hour: Cocktails and networking in the NASCAR Hall of Fame.
  • Vertex Awards Ceremony – Celebrate the 2022 winners of the world’s largest Retail Brand package design competition

VELOCITY TALKS

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By Published On: April 28th, 2022Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

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VELOCITY
PRIVATE BRAND + AI

FREE VIRTUAL SUMMIT

ON DEMAND

VELOCITY
INNOVATE 24

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MARCH 27, 2024

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CONFERENCE + EXPO

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MAY 13-15, 2024

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A
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MAY 14, 2024

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EUROPE

AMSTERDAM, THE NETHERLANDS

MAY 27, 2024

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NOVEMBER 18, 2024

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DECEMBER 19, 2024

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