Party City to Present at the Velocity Conference

Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today’s focus lands on the presentation by Susan Sanderson -Briggs, SVP, Enterprise Brand & Marketing of PARTY CITY and Linda Severin, Sr Director Brand Management and Communications Sr of PARTY CITY.

The pair will present:

Brands – Decoration or Business Multiplier?

Many retailers see brands, especially private label, as decoration, a way to make your environment or package pretty. At PCHI, our brands keep us focused, motivated and always striving to make joy easy. Susan Sanderson and Linda Severin will show how one specialty retailer is using brands across their enterprise to build sustainable growth.

The conference and innovation expo feature:

  • 30+ keynote level speakers (retail executives, thought leaders, solution partners, and manufacturers.)
  • 50 curated Innovation Expo exhibitors featuring the goods and services that will help you innovate and win.
  • Winner’s Circle Happy Hour: Cocktails and networking in the NASCAR Hall of Fame.
  • Vertex Awards Ceremony – Celebrate the 2022 winners of the world’s largest Retail Brand package design competition

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By Published On: April 29th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.