Each day leading up to the Velocity Conference + Expo, May 16-18, 2022 we will highlight one of the many exciting presentations that will make the event the must attend private brand Event of 2022. Today’s focus lands on the presentation by Susan Sanderson -Briggs, SVP, Enterprise Brand & Marketing of PARTY CITY and Linda Severin, Sr Director Brand Management and Communications Sr of PARTY CITY.
The pair will present:
Brands – Decoration or Business Multiplier?
Many retailers see brands, especially private label, as decoration, a way to make your environment or package pretty. At PCHI, our brands keep us focused, motivated and always striving to make joy easy. Susan Sanderson and Linda Severin will show how one specialty retailer is using brands across their enterprise to build sustainable growth.