About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Body Shop Launches In-Store Refill Program

In 2021, The Body Shop announced an ambitious five-year plan to roll out refill stations for its Body Shop private brand products in the majority of its stores globally in an effort to reduce plastic use and become the most sustainable business possible. The Body Shop is now introducing the refill program in stores across

The Body Shop Launches In-Store Refill Program2022-04-13T15:44:24-04:00

Netto Marken-Discount Launches Organic Brand Naturkind

German discount supermarket chain Netto Marken-Discount has introduced the new Retail Brand (private brand) Naturkind. The new brand was created to focus on strengthening the retailer's organic product portfolio. The brand offers quality organic products with holistic sustainability standards at a reasonable price. Each item is sourced from 100% controlled organic farming and produced in

Netto Marken-Discount Launches Organic Brand Naturkind2022-04-13T15:43:54-04:00

Join Retailers From Across North America at at the Velocity Conference

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail

Join Retailers From Across North America at at the Velocity Conference2022-04-13T17:11:06-04:00

Trader Joe’s Sweetens the Table with Tres Leches Cake

Tres leches cake is as quintessentially Latin American a dessert as you’ll ever find. Broadly beloved across cultures ranging through North, Central, and South America, a classic tres leches is typically made with a light, airy sponge cake that’s been soaked with a mix of three kinds of milk: heavy cream, evaporated milk, and

Trader Joe’s Sweetens the Table with Tres Leches Cake2022-04-13T15:42:18-04:00

Weee! – Private Label Manager

Weee! - Private Label Manager Fresno, CA About Weee! Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain, and leveraging social buying, Weee! is reshaping the

Weee! – Private Label Manager2022-04-13T15:39:53-04:00

H-E-B partners with Texas Parks and Wildlife Foundation to help conserve Texas

Iconic grocer H-E-B continues its commitment to making the lives of Texans better, and that means we’re focused on conserving and protecting our great state, now and for generations to come. As part of H-E-B’s Our Texas, Our Future mission, and with support from Field & Future by H-E-B brand products, the

H-E-B partners with Texas Parks and Wildlife Foundation to help conserve Texas2022-04-12T15:45:21-04:00

Walmart Launches Circular Connector

Walmart has never shied away from setting big, ambitious goals, whether it’s setting their sights on 100% renewable energy or their commitment to sustainable packaging, including a goal to achieve 100% recyclable, reusable or industrially compostable packaging by 2025. Innovation is essential to achieving those goals and meeting customers’ growing expectation to buy sustainable/sustainably packaged

Walmart Launches Circular Connector2022-04-12T15:11:59-04:00

Time is Runnning out to Book your Velocity Expo Booth!

Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers, manufacturers, suppliers and solution providers. The Innovation Expo is the

Time is Runnning out to Book your Velocity Expo Booth!2022-04-11T17:57:37-04:00

Loblaw Commits to Sustainably PC & No Name Packaged Coffee

Canadian retailer Loblaw is overhauling the coffee aisle by replacing unrecyclable packaging with a first-of-its kind in Canada paper-based solution. Available in a number of categories on shelf now, all 35 President’s Choice and no name whole bean and ground coffee varieties are transitioning to this packaging. This change is helping to reduce the carbon

Loblaw Commits to Sustainably PC & No Name Packaged Coffee2022-04-11T17:42:45-04:00

IRI and NPD to Merge

Information Resources, Inc. ("IRI") and The NPD Group ("NPD") announced the signing of a definitive agreement through which IRI and NPD will merge. The combination will create a global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered by advanced, predictive analytics on the industry-leading IRI

IRI and NPD to Merge2022-04-11T15:19:15-04:00