About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

M&S x Zoe Collab for Gut Health + TRADER JOE’S, IKEA & SAINSBURY’S NEWS

WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brand news and provide you with insights and opinions on the latest trends. In today's episode, we'll be discussing some exciting developments from M&S, Ikea, Sainsbury's, and Trader Joe's. So, let's jump right in! M&S Launches a Gut

M&S x Zoe Collab for Gut Health + TRADER JOE’S, IKEA & SAINSBURY’S NEWS2024-01-09T08:55:54-05:00

Velocity Talks: A Conversation with Joanne LaBounty of Spartanburg Meat Processing

WATCH THE INTERVIEW Welcome to Velocity Talks, where we dive deep into the world of Retailer-owned Brand / private brand manufacturing and explore the trends and innovations shaping the industry. In this episode, we had the pleasure of speaking with JoAnne Labounty, the owner of a USDA inspected meat plant in Spartanburg, South Carolina,

Velocity Talks: A Conversation with Joanne LaBounty of Spartanburg Meat Processing2024-01-04T17:47:44-05:00

10 Events Announced for the 2024 Velocity Institute Schedule!

Today, the Velocity Institute announced the 2024 Event Schedule, including a record-setting nine events in the United States, Europe, and Online. The Velocity Institute is the Retailer-owned Brand association dedicated to bringing together private brand industry executives to connect, share knowledge, and explore topics and solutions tailored to growing the industry. Sponsorships and Booths

10 Events Announced for the 2024 Velocity Institute Schedule!2024-01-05T10:36:57-05:00

AI in Private Brand, Sustainability Stories and Holiday Treats + Kroger, Ikea and Tesco News

WATCH NOW! Welcome to Velocity This Week, where we dive into the latest news and insights from the world of retailer owned brands. In this edition, we'll explore some exciting developments in sustainability, holiday collaborations, and innovative product offerings. Join me as we uncover the potential impact of these trends and look ahead to

AI in Private Brand, Sustainability Stories and Holiday Treats + Kroger, Ikea and Tesco News2024-01-02T19:38:28-05:00

The Future of Sustainable Private Brands & the Food Industry with Lauren Porter, HowGood

WATCH THE INTERVIEW Welcome to Velocity Talks, where we have the privilege of engaging with thought leaders in the retailer-owned brand space. In this episode, we are excited to have Lauren Porter, Director of Growth and Innovation at Howgood, join us. Howgood is the world leader in helping food companies measure and communicate

The Future of Sustainable Private Brands & the Food Industry with Lauren Porter, HowGood2023-12-21T15:14:22-05:00

HEB Commercial Features NBA Rookie Victor Wembanyana + Spartan Nash & Waitrose News

WATCH NOW! Welcome to Velocity This Week, where we dive into the latest news and insights from the world of retailer-owned brands. In this final edition for 2023, we'll explore some exciting developments in the industry, including HEB's new Spurs commercials featuring private brand, Waitrose's international private brand expansion, and Spartan Nash's "Our Family"

HEB Commercial Features NBA Rookie Victor Wembanyana + Spartan Nash & Waitrose News2023-12-18T18:54:44-05:00

Driving Private Brand With Independent Grocers a Conversation with Emily Detwiler of AWG

WATCH THE INTERVIEW   Welcome to Velocity Talks, where we have the privilege of engaging in conversations with the movers and shakers of the private brand industry. In this episode, we are thrilled to have Emily Detwiler from AWG (Associated Wholesale Grocers) as our guest. Emily brings a wealth of experience and

Driving Private Brand With Independent Grocers a Conversation with Emily Detwiler of AWG2023-12-12T17:02:41-05:00

Walmart Holiday Swag From Their Sparkshop + Gopuff, Aldi, Waitrose & Vertex Awards

WATCH NOW! Welcome to Velocity This Week, where we dive into the world of retailer-owned brand news and provide you with insights and opinions. I'm Christopher Durham, the president of the Velocity Institute, and today, we'll discuss some of the most significant trends in the industry. From collaborations between major retailers and

Walmart Holiday Swag From Their Sparkshop + Gopuff, Aldi, Waitrose & Vertex Awards2023-12-10T17:09:59-05:00

Velocity State of the Industry to feature Wakefern, Sobeys, Circana & Daymon

REGISTER NOW! Join us for our final event of the year the FREE STATE OF THE INDUSTRY 2023 Virtual Summit December 14, 2023 • 10:00 - 12:00 EST. This 2-hour fast-paced FREE online event will dive deep into the current state of the Retail-owned Brand (private brand) industry. Presentations and panels

Velocity State of the Industry to feature Wakefern, Sobeys, Circana & Daymon2023-12-07T19:00:10-05:00