In their quest to differentiate their Retail Brands range UK retailer Asda and their agency Our Creative asked the question “How do you elevate the experience of a ready meal into a fine dining occasion?” The result was the expansion of the retailer’s premium brand Asda Extra Special to a new range Asda Extra
In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,
UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse, and recycle with ease and Asda estimates the numerous initiatives being trialed in Middleton will save one
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Print quality is visually subjective. With over 12,000 SKUs a year and a small team of print specialists, it was impossible for British retailer Asda to attend every press check across all of their private brand suppliers to validate print quality. They needed a way to objectively evaluate quality and
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Ready to taste a trip down memory lane? British retailer Asda has announced the launch of three brand new private brand Extra Special gins, inspired by traditional sweet shop flavors; Extra Special Strawberry Laces Gin, Extra Special Cola Cube Gin and Extra Special Rhubarb and Custard Gin. Revel in nostalgia with these
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Inspired by the ‘Gin Explosion’ int he United Kingdom and the ever-growing trend of mocktails. Asda wanted to create a private brand candy design that was fun feeling, bright, and trend-inspired that could resonate with a variety of audiences. Our result was a design created by OurCreative that combines
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]In-line with its ongoing commitment to ‘Use less and recycle more’, English retailer Asda is removing plastic forks from its salads and protein bowls. This move will result in the removal of over 24.5 million plastic forks each year across its private brand salads, which will equivalent to
[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]In recognition of British Tomato Fortnight, British retailer Asda is introducing two new varieties of private brand tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/OurCreative_Image4-600x338.jpg" title_text="OurCreative_Image4" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]In a crowded and competitive marketplace, Asda’s much-loved baby private brand Little Angels had become outdated, outgrowing its existing graphical toolkit, losing credibility, consistency, and brand ownership. With a loyal following of existing customers, the brand was fast losing market share as it struggled to gain trust
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