Velocity Institute

How will the coronavirus outbreak impact private brands?

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Rick West, President, Field Agent. Admit it. It’s on all our minds right now. How will the coronavirus outbreak change shopper behavior and what will be the impact

How will the coronavirus outbreak impact private brands?2021-09-15T09:40:22-04:00

Private Brand At Amazon Under Attack

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Amazon is one again under attack – this time from California and Washington who are reviewing the online retailer's alleged use of third-party seller data to give its private brands an advantage online. This past Friday The Wall Street Journal reported that the state of California is reviewing Amazon. That

Private Brand At Amazon Under Attack2021-09-15T09:40:22-04:00

The Home Gains Importance in Private Brand’s Future

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]The home-centered consumption habits of the pandemic will have lasting impacts for food retail and Private Brands. That was the opinion of speakers in a recent My Private Brand webinar, who addressed consumer habits ranging from home cooking to the new importance of eating breakfast at home. “Moving

The Home Gains Importance in Private Brand’s Future2021-09-15T09:40:22-04:00

Clarity, Consistency & Innovation: Private Brand Imperatives

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.8"]Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer incorporate private brand as the critical part of their strategy – and not as a nice-to-have element. Retailers must live and breathe brand in every aspect of their business. They must demonstrate their commitment

Clarity, Consistency & Innovation: Private Brand Imperatives2021-09-15T09:40:22-04:00

Academy Sports: Product Line Manager

Academy Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of

Academy Sports: Product Line Manager2022-02-16T09:23:12-05:00

CVS Pharmacy Expands Live Better & Abound

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="3px|||||"][et_pb_row column_structure="3_5,2_5" _builder_version="4.4.8" background_color="rgba(255,255,255,0.2)" custom_padding="||0px|||"][et_pb_column type="3_5" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]CVS Pharmacy today announced the rollout of more than 80 new products in the private brand Live Better by CVS Health brand. The retailer also committed to ensuring all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will

CVS Pharmacy Expands Live Better & Abound2021-09-15T09:40:23-04:00

Asda Launches Vibrant Extra Special Tomatoes

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]In recognition of British Tomato Fortnight, British retailer Asda is introducing two new varieties of private brand tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties

Asda Launches Vibrant Extra Special Tomatoes2021-09-15T09:40:23-04:00

Home Depot: Manager Private Brands, Finance

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Location: Atlanta, GACategory: Finance/Acct/Treasury/Investor RelationsJob ID: 139698 The Home Depot, America’s home improvement retail leader, helps customers and Associates build success every day – and not just in our 2,200+ retail stores. Thousands of talented can-do people build amazing futures in field and corporate positions with us too. Join our orange-blooded family

Home Depot: Manager Private Brands, Finance2021-12-15T20:03:19-05:00

Trader Joe’s Kung Pao Chicken Mochi Balls

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Trader Joe's calls often calls itself  “traders on the culinary seas,” and that’s not just being flowery. Their buyers and product developers really do trot the globe in search of inspiration for new treasures and treats. For example, on a recent visit to Tokyo, we happened upon an unforgettable

Trader Joe’s Kung Pao Chicken Mochi Balls2021-09-15T09:40:23-04:00

Walmart’s Commits to MSC-Certified Sustainable Great Value Tuna

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Practicing more sustainable fishing hasn’t always been easy. But with a growing global consciousness surrounding sustainability, change is possible. Bentonville based retail giant Walmart’s is taking steps toward sourcing seafood more sustainably. As of July 2020, achieving a key aspect of their original goal years in advance, Walmart is moving

Walmart’s Commits to MSC-Certified Sustainable Great Value Tuna2021-09-15T09:40:23-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute