WATCH NOW! Welcome to Velocity this Week, your weekly dose of private brand news and insights. I'm Christopher Durham, and today we'll be diving into the latest stories from the world of retailer-owned brands. From Asda's revolutionary ready meal range to PetSmart's holiday shop and Loblaw's 40th anniversary celebration, there's plenty to
Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament. Launched in 2021, Basket & Bushel
This year Nashville shoppers can celebrate Independence Day 2023 with headliner Brad Paisley along with Ben Rector, The War And Treaty, Langhorne Slim, Tiera Kennedy, and more during the FREE Let Freedom Sing! Music City July 4th event in Downtown Nashville. This Fourth of July will feature one of the largest fireworks shows in
Topco Associates, LLC., announced this week that it would host the Topco Product Solutions Summit to diversify the cooperative’s supplier pool, discover new and innovative items, and establish additional supplier partnerships to assist the organization with aggregation, innovation, and knowledge management solutions that span Topco’s Center Store program. Topco is seeking suppliers to help expand
Topco-owned private brand Crav’n Flavor announced this week that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorship is a first for the brand and one that is not often seen in the private brand space. “We are
Topco announced last week organizational promotions of two executives, Danell O’Neill and Mike Ferguson, effective immediately. These appointments were done to ensure the organization is driving key initiatives, programs, and solutions as it continues to provide a high level of support to the Topco membership. O’Neill has been promoted to Executive Vice President. She will
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