About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Reimagining Retail Brand: Online Design Optimization

Online design optimization is the act of making sure your online marketing lives up to its fullest potential, helping drive your brand’s growth and market share. Most grocery stores currently marketing online have created a shopping experience that consists of consumers wading through countless thumbnail-sized photographs of their products. These thumbnails are often a

Reimagining Retail Brand: Online Design Optimization2022-01-27T19:23:20-05:00

Retail Brands Product Launches Outpace CPG Brands

While the number of new product introductions has fallen during the first two years of the pandemic -- with Retail Brands (private brands) introducing nearly 34% fewer products in 2020 and 54% fewer products in 2021— new CPG Brands dropped substantially more—down 46% and 65% respectively—compared to 2019. Amidst the overall pullback in 2020, Private

Retail Brands Product Launches Outpace CPG Brands2022-01-26T18:50:50-05:00

Walmart and Plenty Partner To Lead the Future of Fresh Produce

Walmart and Plenty Unlimited Inc. today announced Walmart signed an agreement to invest in Plenty, an indoor vertical farming company, as part of their $400M Series E funding round subject to a regulatory approval. Walmart’s equity investment is part of a broader strategic partnership to utilize Plenty’s indoor vertical farming technology platform to deliver fresh

Walmart and Plenty Partner To Lead the Future of Fresh Produce2022-01-25T19:24:31-05:00

The Vitaman Shoppe: Senior Brand Manager, Private Brands

The Vitamin Shoppe: Senior Brand Manager, Private Brands ID: 2022-28343Category: MerchandisingLocation: US-NJ-Secaucus Overview The Vitamin Shoppe is looking a Senior Brand Manager (SBM), Private Brands, who will play an important role in our company's mission to support our customers on their personal journey to lifelong wellness. Your love and passion for the Nutraceutical industry

The Vitaman Shoppe: Senior Brand Manager, Private Brands2022-01-25T19:04:50-05:00

Deadline: Vertex Awards Entries Close 1.31.22

Deadline: Vertex Awards Entries Close 1.31.22The 9th annual Vertex Awards competition is now open for entries. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of private brands.The Vertex Awards is

Deadline: Vertex Awards Entries Close 1.31.222022-01-24T19:35:37-05:00

Casey’s With Lola’s for a Spicy Snack Collab

This week Casey’s, the third-largest convenience retailer and Lola’s Fine Hot Sauce announced a partnership with which gives birth to three new exciting Retail Brand (private brand) snacks - Casey’s Zesty Jalapeno Peanuts, Casey’s Zesty Jalapeno Cashews, and Casey’s Zesty Jalapeno Pretzels. These new Casey’s co-branded snacks featuring Lola’s iconic flavor will be available

Casey’s With Lola’s for a Spicy Snack Collab2022-01-24T19:24:51-05:00

Foxtrot Launches 2 New Beauty Brands

Foxtrot is launching two new beauty Rtail Brandsin 2022, the brands which launch this month, are “Best Bubs” which targets Gen Z and “Made by Definition” which targets Millenials. Best Bubs launched with three $12 bath bombs, Rubber Ducky, Moontime and Splish Splash. Made by Definition will launch with a hibiscus clay mask, three-bath

Foxtrot Launches 2 New Beauty Brands2022-01-23T12:58:11-05:00

Velocity Talks with Anna Terrés of Spanish Retailer Dia

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Anna Terrés Head of Packaging and Product Design for Spanish

Velocity Talks with Anna Terrés of Spanish Retailer Dia2022-02-11T08:33:21-05:00