About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Foxtrot Launches 2 New Beauty Brands

Foxtrot is launching two new beauty Rtail Brandsin 2022, the brands which launch this month, are “Best Bubs” which targets Gen Z and “Made by Definition” which targets Millenials. Best Bubs launched with three $12 bath bombs, Rubber Ducky, Moontime and Splish Splash. Made by Definition will launch with a hibiscus clay mask, three-bath

Foxtrot Launches 2 New Beauty Brands2022-01-23T12:58:11-05:00

Velocity Talks with Anna Terrés of Spanish Retailer Dia

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Anna Terrés Head of Packaging and Product Design for Spanish

Velocity Talks with Anna Terrés of Spanish Retailer Dia2022-02-11T08:33:21-05:00

Ultrafast grocer Buyk Launches Retail Brand

Buyk, an ultrafast grocery startup that promises food delivery within 15 minutes, has rolled out a new collection of Retail Brand (private brand) products, a first, it says for their niche in the US. Buyk brand products include pantry essentials such as artisan bread, coffee, pastries, ice cream, chocolates, and candy. The debut products were

Ultrafast grocer Buyk Launches Retail Brand2022-01-19T19:28:48-05:00

Target: Sr Graphic Designer, Owned Brands (Full-Time Remote or Hybrid)

As a Senior Graphic Designer, you will design world-class creative for Target’s owned brands portfolio across multiple categories while working collaboratively with your team and leaders. You will be a motivated designer and strategic systems thinker who can operate in ambiguity on multiple projects. You will need to demonstrate excellent graphic design and typography

Target: Sr Graphic Designer, Owned Brands (Full-Time Remote or Hybrid)2022-01-19T18:52:22-05:00

Gopuff Launches Basically

Jessica Glendenning, GM, New Verticals & Private Label Gopuff Today Gopuff, the rapid delivery convenience concept launched its first Retail Brand (private brand) Basically, marking the retailer’s entrance into private brand. Gopuff’s Basically gives customers access to high-quality snacks, water and home essentials at a great value. Gopuff Private Label is led

Gopuff Launches Basically2022-01-18T19:50:17-05:00

10 Food Trend Predictions for 2022 from Kroger

Kroger today announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead. This fourth-annual report centers on the continued dominance of at-home meals, powered by convenience, affordability, social gatherings, and the desire for sustainable and nutrient-rich food items. Kroger's 2022 Food Trends Report

10 Food Trend Predictions for 2022 from Kroger2022-01-18T19:26:59-05:00

New Member Benefit: Become a RBI Contributor

Over the last few weeks, we have announced new benefits for Velocity Institute Members including Business Directory and Job Postings. Today we are excited to announce that PLUS and PRO Member can now become RBI Incites contributors. Whether you would like to raise your profile by Guest Posting thought leadership or you have a big

New Member Benefit: Become a RBI Contributor2022-01-17T19:13:30-05:00

Northern Tool: Director, Product Management – Private Label Brands

Corporate Burnsville, Minnesota Description PRIMARY OBJECTIVE OF POSITION: The Director of Product Management is responsible for the product strategy, roadmap and global execution of our Northern Tool owned family of brands. The Director of Product Management will drive product solutions through a customer-centric approach focused on key customer and user relationships. MAJOR AREAS OF ACCOUNTABILITY:

Northern Tool: Director, Product Management – Private Label Brands2022-01-17T18:45:30-05:00