About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Marks & Spencer – Percy Pig Comes to Life!

This time of year I love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from iconic British Retailer Marks & Spencer and of course, includes an appearance by Percy Pig. As an added bonus I have also included “This is not just a Christmas song!” the

Marks & Spencer – Percy Pig Comes to Life!2021-12-21T13:51:20-05:00

Marks & Spencer sues Aldi for copycat Christmas gin

UK retailer Marks & Spencer is suing Aldi UK for copying its Retail Brand Light Up gin. M&S court papers assert that the discount grocer Aldi's gold flake blackberry and clementine gin liqueurs are "strikingly similar" to its own product. That's right - a British private brand is being accused of copying a British private

Marks & Spencer sues Aldi for copycat Christmas gin2021-12-20T19:38:59-05:00

Boxed: Director of Private Label

Boxed: Director of Private Label New York, NY About the company Boxed is the easiest and modern way to shop for bulk goods. As a mobile-first company, customers can shop directly from Boxed’s app on their iOS or Android mobile device, or online at www.Boxed.com. With Boxed, customers can have their household, personal care

Boxed: Director of Private Label2021-12-20T18:58:43-05:00

Save with Southeastern Grocers Retail Brands

Southeastern Grocers Inc. (SEG), the parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocers, is helping customers save big this holiday season with its award-winning SE Grocers Retail Brands, paired with its loyalty program. With inflation at a record 39-year high and prices continuing to rise each month due to

Save with Southeastern Grocers Retail Brands2021-12-19T13:50:39-05:00

RBI Adds New Member Benefits: Business Directory, Job Listing and Guest Posting

Last Thursday at the RBI Sustainability Summit, we announced three exciting new benefits for Velocity Institute Members: Business Directory, Guest Post and Press Releases, and Job Postings. The move dramatically expands the current RBI member benefits creating the most compelling offer in the industry. Individual Member Directory Listing 10-40% discounts on groundbreaking in person,

RBI Adds New Member Benefits: Business Directory, Job Listing and Guest Posting2021-12-13T21:53:04-05:00

PLMA Cancels January Trade Show in Chicago

The Private Label Manufacturers Association (PLMA) has canceled its January 30- February 1, 2022, Private Label Trade Show in Chicago due to the debilitating effects of COVID-19 on business travel. It is the second cancellation of the show, which was originally to be held last month. The decision comes a month after PLMA said

PLMA Cancels January Trade Show in Chicago2021-12-13T19:16:02-05:00

Walmart Creates Science-Based Targets for Supply Chain Finance Program

Walmart today raised the bar on climate action by creating a supply chain finance program that not only enables greenhouse gas (GHG) emissions reductions, but for the first time, uses science-based targets to do so in a way that aims for a 1.5-degree Celsius pathway. Working alongside HSBC and CDP, the program will help

Walmart Creates Science-Based Targets for Supply Chain Finance Program2021-12-12T13:15:41-05:00

Relaying Sustainable Brand Strategies at the RBI Sustainability Summit

Retailers outlined their commitments and strategies during the closing day of the virtual RBI Sustainability Summit – making it clear that sustainability journeys in Retail Brands are well underway. Speakers from retailers including Walmart, Tesco, CVS Health and Giant Eagle relayed unique takes on Retail Brand sustainability approaches while acknowledging that a lot more

Relaying Sustainable Brand Strategies at the RBI Sustainability Summit2021-12-09T19:26:50-05:00