Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Private brands must Regain consumer confidence

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row _builder_version="4.7.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.7.4" _module_preset="default"][et_pb_text _builder_version="4.7.4" _module_preset="default"]This guest post comes from Ted Monnin, Senior Creative Director at Equator. A consumer receives the unexpected jolt of the empty shelf, and is left surprised and confused, standing mid-aisle in the supermarket she’s relied on for years. She’s been a loyal customer – now

Private brands must Regain consumer confidence2021-09-15T09:39:38-04:00

Don’t Let time Run Out! Save $100 Now with the Vertex Awards Early Bird Rate

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|auto||48px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat"]The 8th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November 20, 2020, to January 30, 2021. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design.

Don’t Let time Run Out! Save $100 Now with the Vertex Awards Early Bird Rate2021-09-15T09:39:38-04:00

Albert Heijn Innovates With Culii

For those who want to eat special food this Christmas period but do not want to spend that long in the kitchen, Ahold Delhaize owned Dutch grocer Albert Heijn will introduce a new private brand range in December: Culii. Culii is available in starters, side dishes, main courses, and desserts for two people, with special

Albert Heijn Innovates With Culii2021-09-15T09:39:38-04:00

Woolworths – Innovation Chef

MPB Careers: Woolworths - Innovation Chef Requisition ID 418039 - Posted 25/11/2020 - Woolworths Supermarkets - NSW - Full-time - Retail Operations Woolworths has a unique opportunity to work within FoodCo as an Innovation Chef. FoodCo is one of the four divisions of the Woolworths Food Group. This new center of expertise is set to establish a world-class FMCG business and change the landscape of

Woolworths – Innovation Chef2021-12-15T20:02:42-05:00

Trader Joe’s Visions of Dancing Sugar Plums

Did you ever wonder what those visions of dancing sugar plums looked like? Maybe you envisioned whole, purple plums, like bouncing fruit twirling into and around one another. Trader Joe's looked into it, and found that when "A Visit From St. Nicholas" was penned by Moore, sugar plums were not plums, at all! They were

Trader Joe’s Visions of Dancing Sugar Plums2021-09-15T09:39:38-04:00

Let Us Renew the Spirit of Thanksgiving

In 1962 President John F Kennedy issued this Thanksgiving proclamation. The grace, leadership and call to action are now more appropriate than ever. Proclamation 3505; Thanksgiving Day 1962 Issued November 7, 1962, by the President of the United States Over three centuries ago in Plymouth, on Massachusetts Bay, the Pilgrims established the custom of gathering

Let Us Renew the Spirit of Thanksgiving2021-09-15T09:39:38-04:00

IKEA Debuts New Collection from Young Designers Around the World

Llama, Candy, Brown bear, Globe man, Eggplant car and Ladybug mouse – these cuddly friends form the new SAGOSKATT private brand soft toy-collection from IKEA. They’re all designed by kids that participated in the retailer's annual drawing competition. The six designers selected this year - chosen from more than 71,000 entries across the globe -

IKEA Debuts New Collection from Young Designers Around the World2021-09-15T09:39:38-04:00

Sheetz Launches New Donut-Infused Beer for the Holidays

Sheetz announced this week the release of a new limited-edition craft beer brewed with one pound per barrel of the retailer’s private brand Shweetz Glazed Vanilla Donut holes. Dubbed “Project Happy Hole-idayz,” this first-ever beer was brewed in partnership with Wicked Weed Brewing Company. Available at 432 Sheetz stores across Pennsylvania, North Carolina and Virginia,

Sheetz Launches New Donut-Infused Beer for the Holidays2021-09-15T09:39:38-04:00

Albertsons Serves Up new Open Nature Savory Skillet Meals

As more meals are eaten at home, Albertsons Companies is lending the home cook a hand with the new flash-frozen private brand Open Nature Savory Skillet Meals. Open Nature Savory Skillet Meals are ready in minutes using just one pan. Featuring on-trend flavors, restaurant-quality presentation, and taste, the convenient meals use only high-quality natural ingredients

Albertsons Serves Up new Open Nature Savory Skillet Meals2021-09-15T09:39:38-04:00

CVS Health Names Neela Montgomery President of CVS Pharmacy

CVS Health today announced that Neela Montgomery has been named Executive Vice President and President of CVS Pharmacy/Retail, effective November 30, 2020. Montgomery will oversee the company's 10,000 pharmacies across the United States. "Neela is a seasoned retail industry leader with extensive digital and e-commerce experience," said Karen S. Lynch, who will become President and CEO of CVS Health

CVS Health Names Neela Montgomery President of CVS Pharmacy2021-09-15T09:39:39-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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