Luke Rauch was 19 years old and putting in another eight-hour graveyard shift in a steel mill, swinging a sledgehammer in sweltering temperatures to pound molten metal. It wasn’t a typical—or easy—job for a college student on summer break, but for Rauch it was a life-changing one because the steel ended up shaping him as
Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally-based barbecue food products. When the retailer decided to refresh its Retail-owned Brand range of barbecue sauces, they hired San Francisco-based agency, Pavement to bring to life each sauce’s specific flavor profile in an unpretentious and approachable manner. The solution features colorful typography and
This years Vertex Awards will officially be presented in Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the 10th Anniversary Vertex Awards winners. ALL retailers, manufacturers, agencies, and solution partners are invited to join us. MAY 22, 202 | AMSTERDAM (The
Cincinnati-based grocer Kroger has introduced its first Simple Truth brand upcycled bread items co-developed with Upcycled Foods, Inc. (UP, Inc.) Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for delicious, nutritious, and sustainable food options. Both Simple Truth Upcycled Certified breads contain 10% of ReGrained SuperGrain,
Ahold Delhaize-owned Dutch grocer Albert Heijn has announced that it will work with laying hen farmers for the egg range within their Retail-owned Brand (private brand) Beter voor Natuur & Boer. Together with them, Albert Heijn makes long-term agreements about improving animal welfare, nature, and the farmer's revenue model. The eggs from Beter voor
This Mother’s Day, shoppers can impress mom with premium gifts from ALDI, starting at just $4. From trendy wine and accessories, such as refreshing sparkling rosé and a winedispensing tote, to home décor and kitchen must-haves, like stylish wall sconces and serving boards, the ALDI Finds aisle is the destination for all things ‘mom.’ ALDI
UK retaielr John Lewis has announced an expansion of its children’s fashion business, as it looks to significantly grow its share of the UK market. Their new collection features over 2,100 more lines, including theirfirst ever Retailer-owned Brand (private brand) ‘tween’ collection for 7-12 years olds, alongside 10 new fashion brands for Spring 23.
Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is
Late last week Southeastern Grocers Inc. (SEG), the parent company of grocers Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery, released its 2022 Environmental, Social, and Governance (ESG) report, showcasing the retailer’s progress in sustainability, community engagement, and values-driven operations. The ESG report is part of SEG’s ongoing commitment to transparency and accountability in all
Today, I am excited to reveal the final agenda for this year's groundbreaking Velocity Conference + Expo. The program is purpose-built to provide the insights and networking that will help you build and grow your private brand business. VELOCITY INSTITUTE CONFERENCE + EXPO May 16-18, OMNI Charlotte, NC. REGISTER NOW! THE AGENDA Opening
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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