About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Velocity Innovate23 Replay: Sainsburys, CVS Health & Wakefern Speak

If you missed yesterday's Velocity Institute Innovate 2023 Virtual Summit, it is now available on demand. Join the more than 200 global attendees who enjoyed the the hyper-focused event on innovation and Retail–owned Brands. Innovation and Retail-Owned Brands Christopher Durham will present a look at Velocity Institute's recently completed

Velocity Innovate23 Replay: Sainsburys, CVS Health & Wakefern Speak2023-04-19T20:37:57-04:00

Sam’s Club Celebrates Earth Day with Member’s Mark Sustainability

Sam’s Club’s Retail-owned Brand (private brand) Member’s Mark brand is purpose-driven. The purpose is to provide the highest quality products that are good both for people and the planet. This Earth Day, Sam’s Club is marking another milestone in its journey toward becoming a regenerative company. Take a look at some of their latest

Sam’s Club Celebrates Earth Day with Member’s Mark Sustainability2023-04-18T19:21:54-04:00

At Home’s New Brand Found & Fable Brings Global Inspiration

Retailer At Home announced this week the launch of its new Retail-owned Brand” (private brand) Found & Fable. This traveled, eclectic and artisan-inspired brand focuses on global inspiration and international design. Shoppers can bring global destinations to their homes with furniture, bedding, storage, rugs, wall décor, and more from this collection. “Our new, exclusive Found

At Home’s New Brand Found & Fable Brings Global Inspiration2023-04-18T19:02:39-04:00

FREE Velocity Innovate23 Summit Starts Wednesday

FREE Virtual Summit Begins Wednesday April 19, 2023 at 10:00AM EDT This 2-hour fast-paced FREE online event is hyper-focused on innovation and Retail–owned Brands. Highlighting the trends, strategies, and emerging insights private brand retailers and manufacturers need to innovate and manage their brands and products. REGISTER FREE! Featuring Executives From AGENDA

FREE Velocity Innovate23 Summit Starts Wednesday2023-04-17T16:33:08-04:00

Target’s Putting Sustainability into Action During Earth Month 2023 — and Beyond

During Earth Month and year-round, sustainability touches Minneapolis-based retailer Target’s entire business. It shows up in how they source and design products, invest in their team and communities, develop partnerships in the supply chain and power stores. It all matters, and it’s all woven into their enterprise-wide sustainability strategy, Target Forward. “Our guests appreciate

Target’s Putting Sustainability into Action During Earth Month 2023 — and Beyond2023-04-17T16:27:54-04:00

Williams Sonoma Celebrates Easter with Bunny Bark

Inspired by the sweetness of springtime, this festive Retail-owned Brand (Private brand) Easter bark from Williams Sonoma is embellished with pastel candy pearls and sparkling edible glitter. Carrying forward the retro look of previous seasonal candy tins, this confection tin continues the mid-century look with nostalgic typography and playful illustrations. As always, the intent

Williams Sonoma Celebrates Easter with Bunny Bark2023-04-16T16:27:31-04:00

Tesco Launches Collaborative Ready Meal Tray-To-Tray Recycling Initiative

In an industry-first, British grocer Tesco has begun recycling used plastic food trays back into packaging - creating a fully circular packaging solution for its range of core chilled ready meals. The change is in collaboration with leading packaging manufacturer Faerch and will see customer-recovered PET trays - collected via European curbside waste -

Tesco Launches Collaborative Ready Meal Tray-To-Tray Recycling Initiative2023-04-16T16:15:45-04:00

Velocity Talks with Morgan Drummond of Misfits Markets

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Morgan Drummond, Sr Director Private Label, Misfits Market.. If you would like to join

Velocity Talks with Morgan Drummond of Misfits Markets2023-04-13T12:06:49-04:00

CELEBRATE THE 10TH ANNIVERSARY OF THE VERTEX AWARDS

This years Vertex Awards will officially be presented in May at ceremonies in Charlotte, NC and Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the winners of the 10th Anniversary Vertex Awards. ALL retailers, manufacturers, agencies, and solution partners are invited to join us.

CELEBRATE THE 10TH ANNIVERSARY OF THE VERTEX AWARDS2023-04-13T14:28:42-04:00

CVS Health, Wakefern + Sainsbury’s to Headline FREE Virtual Innovation Summit

April 19, 2023 | 10:00AM - 12:00PM EDT This 2-hour fast-paced FREE online event is hyper-focused on innovation and Retail–owned Brands. Highlighting the trends, strategies, and emerging insights private brand retailers and manufacturers need to innovate and manage their brands and products. REGISTER FREE! Featuring Executives From AGENDA

CVS Health, Wakefern + Sainsbury’s to Headline FREE Virtual Innovation Summit2023-04-12T16:15:12-04:00