About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Trader Joe’s Sliced Korean Rice Cakes

Korean food is right now trend across the country and Trader Joe’s newest international sku delivers on the trend. Trader Joe’s Sliced Korean Rice Cakes are flat, oval-shaped disks. They come plain, with no sauce, so they’re ready to use in a variety of dishes. This traditional mochi shape is particularly popular for stir-frying. Simply

Trader Joe’s Sliced Korean Rice Cakes2023-03-21T16:21:59-04:00

Last Chance: Private Brand Innovation Benchmarking Research

SURVEY CLOSES ON WEDNESDAY! We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII

Last Chance: Private Brand Innovation Benchmarking Research2023-03-20T19:28:27-04:00

Sainsbury’s Switches Laundry Detergent From Plastic To Cardboard

UK grocer Sainsbury’s has announced the launch of its new Retail-owned Brand (private brand) laundry liquid detergent packaging in all stores and online this week, designed to help customers reduce plastic at home. The new packaging will help to save around 22 tons of plastic annually. The change is across all private brand 750ml laundry

Sainsbury’s Switches Laundry Detergent From Plastic To Cardboard2023-03-20T19:10:20-04:00

The Velocity Florida Meet Up is Thursday!

You are invited to our first event of 2023, the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. The networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation. There

The Velocity Florida Meet Up is Thursday!2023-03-19T13:58:33-04:00

Albertsons Redesigns Open Nature and Reaffirms ‘Free From’ Promise

Albertsons Companies introduced today the redesign of its Open Nature Retail-own Brand (private brand) as the company strives to become the retailer of choice for health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that

Albertsons Redesigns Open Nature and Reaffirms ‘Free From’ Promise2023-03-16T15:01:50-04:00

Velocity Talks with Andre Lombard of Daymon

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Andre Lombard, Executive Creative Director at Daymon. If you would like to join Christopher in

Velocity Talks with Andre Lombard of Daymon2023-03-16T19:38:48-04:00

A-Tisket, A-Tasket, a Joyful A Favorite Day Target Easter

Milk or white chocolate bunny? Marshmallow or peanut butter egg? When filling up your Easter basket this year, there’s no need to make hard choices. That’s because Target is offering more than 200 seasonal treats ahead of the holiday for under $5.Our affordable basket builders go beyond a wide assortment of treats from manufacturer brands to

A-Tisket, A-Tasket, a Joyful A Favorite Day Target Easter2023-03-15T20:13:44-04:00

CAREERS: Staples: Director Category Development, Private Brands

Location: Framingham, Massachusetts, United StatesCategory: MerchandisingJob Id: 1248701 Staples is business to business. You’re what binds us together. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and

CAREERS: Staples: Director Category Development, Private Brands2023-03-15T19:46:40-04:00

Velocity Conference: Networking on Steriods!

The Velocity Conference + Innovation Expo 2023 is two months away and retail leaders, manufacturers, brokers and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Navy Exchange and more as we work to grow

Velocity Conference: Networking on Steriods!2023-03-26T10:38:31-04:00