Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Weis Markets Promotes Alison Gregas to Director of Private Brands

Weis Markets has announced the recent promotion of Alison Gregas to director of private brands. In this position, she is responsible for new product development and the day-to-day management of the company’s 6,500-item Retail-owned Brand (private brand) range, including its Weis Quality, Weis By Nature and Weis Organics brands. Ms. Gregas began working with

Weis Markets Promotes Alison Gregas to Director of Private Brands2023-03-26T10:07:04-04:00

CAREERS: Target Manager Sustainability, Traceability

CAREERS: Target Manager Sustainability, Traceability About us: Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Target Merchandising is evolving at an incredible pace. We are constantly reimagining how this $70 billion retailer offers the innovative, guest-inspiring items that Target is known and loved for. Our goal is

CAREERS: Target Manager Sustainability, Traceability2023-03-26T10:03:54-04:00

Velocity Talks with Don Childs of Sterling Design

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Don Childs, Executive Creative Director for Sterling Brands. If you would like to join

Velocity Talks with Don Childs of Sterling Design2023-03-23T23:23:50-04:00

Australian Grocer Coles Launches Joyful

Australian supermarket chain Coles has introduced a new range of low-sugar nutritional Retail-owned Brand (private brand) snacks called ‘Coles Joyful’. The new brand was created. by Vertex Award-winning design and branding agency Hulsbosch. Based on projected strong market growth in health products, a strategic category, and a market review combined with consumer insights, ‘Coles

Australian Grocer Coles Launches Joyful2023-03-22T16:54:00-04:00

CAREERS: Staples – Director Brand Management, Product Brands

Staples is business to business. You’re what binds us together. Unleash your entrepreneurial spirit by bringing your ideas to life within the Staples Private Brands Team. Our leading brands, along with our high-performing Staples business will provide you with countless opportunities to develop your skills and explore new paths. We are passionate about building the

CAREERS: Staples – Director Brand Management, Product Brands2023-03-22T16:51:50-04:00

Play & Care Zara Kids

Spanish fast fashion retailer Zara has introduced a new collection of Retail-owned Brand (private brand) Play & Care Zara Kids bathroom range. Spanish agency Lavernia & Cienfuegos was tasked with creating a line of children’s soaps that were both attractive for the little ones and turned bath time into a game. TheEach product has a

Play & Care Zara Kids2023-03-21T16:23:23-04:00

Trader Joe’s Sliced Korean Rice Cakes

Korean food is right now trend across the country and Trader Joe’s newest international sku delivers on the trend. Trader Joe’s Sliced Korean Rice Cakes are flat, oval-shaped disks. They come plain, with no sauce, so they’re ready to use in a variety of dishes. This traditional mochi shape is particularly popular for stir-frying. Simply

Trader Joe’s Sliced Korean Rice Cakes2023-03-21T16:21:59-04:00

Last Chance: Private Brand Innovation Benchmarking Research

SURVEY CLOSES ON WEDNESDAY! We need your opinion and insight. Please take a few moments and participate in our latest industry benchmarking. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching private brand innovation. This project conducted by our research partner VOCCII

Last Chance: Private Brand Innovation Benchmarking Research2023-03-20T19:28:27-04:00

Sainsbury’s Switches Laundry Detergent From Plastic To Cardboard

UK grocer Sainsbury’s has announced the launch of its new Retail-owned Brand (private brand) laundry liquid detergent packaging in all stores and online this week, designed to help customers reduce plastic at home. The new packaging will help to save around 22 tons of plastic annually. The change is across all private brand 750ml laundry

Sainsbury’s Switches Laundry Detergent From Plastic To Cardboard2023-03-20T19:10:20-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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