Play & Care Zara Kids

Spanish fast fashion retailer Zara has introduced a new collection of Retail-owned Brand (private brand) Play & Care Zara Kids bathroom range. Spanish agency Lavernia & Cienfuegos was tasked with creating a line of children’s soaps that were both attractive for the little ones and turned bath time into a game. The

Each product has a two to three-word phrase that refers to the playful and imaginative part of the product. The font (calligraphic style) is clearly childish and brightly colored on white backgrounds.  To make them stand out even more, they are embossed with a glossy varnish. In contrast, the rest of the information (product name and characteristics) are in black, thus avoiding an excessively naive design.

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By Published On: March 21st, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.