About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Velocity Sustainability Summit Early Bird Ends Friday!

SAVE $200 WITH THE EARLY BIRD RATE EARLY BIRD PRICE ENDS FRIDAY, SEPTEMBER 13, 2024 REGISTER NOW! The Velocity Institute Sustainability Summit, is fast approaching!. The event will focus on Retailer-owned Brands (Private Brands) and Sustainability. This year's summit promises to be an unparalleled event designed to unite the industry, accelerate sustainability efforts,

The Velocity Sustainability Summit Early Bird Ends Friday!2024-09-07T07:52:42-04:00

Albertsons Launches Overjoyed! Velocity This Week Live

Velocity This Week Live: In-Depth Highlights from the Latest Episode with Christopher and Laraine Durham On the latest episode of "Velocity This Week Live," Christopher and Laraine Durham, President and VP of Marketing and Events at the Velocity Institute, brought viewers up to speed on the most exciting developments in the world of

Albertsons Launches Overjoyed! Velocity This Week Live2024-09-04T21:38:33-04:00

Loblaw’s No Name Stores: A Bold New Move in Private Brand! Velocity This Week Live

The August 28 episode of Velocity Live brought a dynamic mix of breaking news, industry insights, and exciting updates from the private brand world. Hosted by Christopher and Laraine Durham, the broadcast delivered the latest stories and trends shaping the industry, featuring big moves from major retailers like Sam’s Club, Loblaw, The Fresh

Loblaw’s No Name Stores: A Bold New Move in Private Brand! Velocity This Week Live2024-08-28T14:11:19-04:00

Connecting Private Brands and Manufacturers: A Conversation with Oisin Hanrahan, Keychain’s CEO

In the latest edition of Velocity Talks, Christopher Durham, President of the Velocity Institute, had the privilege of sitting down with Oisin Hanrahan, the CEO of Keychain, a company making waves in the private brand and manufacturing sectors. As the Velocity Institute continues to bridge the gap between thought leaders in retail, sourcing,

Connecting Private Brands and Manufacturers: A Conversation with Oisin Hanrahan, Keychain’s CEO2024-08-22T11:21:32-04:00

Private Brand Leads Targets Q2 Earning – VELOCITY LIVE!

This week's Velocity This Week Live episode brought exciting updates from the world of Private Brand, Private Label, and Retailer-owned Brands. Hosted by Christopher and Laraine Durham, this live show remains a must-watch for industry insiders. If you missed it, I have a rundown of what was covered for you here. Christopher and

Private Brand Leads Targets Q2 Earning – VELOCITY LIVE!2024-08-21T14:55:49-04:00

Walmart Dominates Private Brand with Top Five Spots in U.S. Rankings – VELOCITY LIVE!

The latest episode of Velocity This Week Live, aired on Wednesday, August 14, highlighted breaking news, industry insights, and exciting developments in the world of private brands and retailer-owned brands. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events at the Institute, the broadcast covered

Walmart Dominates Private Brand with Top Five Spots in U.S. Rankings – VELOCITY LIVE!2024-08-14T13:51:25-04:00

The Velocity Sustainability Summit Returns: Get Your Tickets for the 5th Edition!

REGISTER NOW! We are thrilled to announce the fifth edition of the Velocity Institute Sustainability Summit, which will focus on Retailer-owned Brands (Private Brands) and Sustainability. This year's summit promises to be an unparalleled event designed to bring the industry together, accelerate sustainability efforts, share best practices, and explore the future of private brands.

The Velocity Sustainability Summit Returns: Get Your Tickets for the 5th Edition!2024-08-13T14:10:54-04:00

Kroger Debuts Field & Vine + Target, Tesco & WISE: VELOCITY LIVE!

Welcome to another exciting episode of Velocity, This Week Live! Today is Wednesday, August 7, and we are thrilled to bring you the latest and greatest in the world of Private Brand, Private Label, and Retailer-owned Brands. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events

Kroger Debuts Field & Vine + Target, Tesco & WISE: VELOCITY LIVE!2024-08-14T08:36:25-04:00

Get Ready for the 5th Edition of the Velocity Institute Sustainability Summit!

REGISTER NOW! We are thrilled to announce the fifth edition of the Velocity Institute Sustainability Summit, which will focus on Retailer-owned Brands (Private Brands) and Sustainability. This year's summit promises to be an unparalleled event designed to bring the industry together, accelerate sustainability efforts, share best practices, and explore the future of private brands.

Get Ready for the 5th Edition of the Velocity Institute Sustainability Summit!2024-08-06T15:32:36-04:00

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation

Key Takeaways Whole Foods Market emphasizes sustainability and environmental stewardship through its expanding 365 brand with over 2,600 items and nearly 1,000 organic products. Harrods relaunches its luxury retailer-owned brand, focusing on sustainability and heritage, setting new industry standards. Gopuff innovates with its premium 'Basically' range, introducing unique products tailored to consumer preferences

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation2024-07-25T09:09:30-04:00