About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

At Home Launches New Private Brand Providence

At Home announced this week the launch of its new Retail-Owned Brand (private brand) Providence. Providence brings a refined, classic look for any home at any budget — from tabletop and entertaining, home décor and pillows, to furniture indoors and out. “Our new, exclusive Providence brand is full of beautiful details and quality

At Home Launches New Private Brand Providence2023-03-08T15:50:05-05:00

Dollar General Launches Premium Pet Food Brand Nature’s Menu

Dollar General has reformulated and rebranded its Retail-owned Brand (private brand) dog and cat food range, Nature’s Menu. “Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive

Dollar General Launches Premium Pet Food Brand Nature’s Menu2023-03-07T16:33:37-05:00

IRI and NPD Rebrand as Circana

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.“We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to

IRI and NPD Rebrand as Circana2023-03-07T18:58:44-05:00

Topco to Host Product Solutions Summit

Topco Associates, LLC., announced this week that it would host the Topco Product Solutions Summit to diversify the cooperative’s supplier pool, discover new and innovative items, and establish additional supplier partnerships to assist the organization with aggregation, innovation, and knowledge management solutions that span Topco’s Center Store program. Topco is seeking suppliers to help expand

Topco to Host Product Solutions Summit2023-03-07T19:14:18-05:00

Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.30

Aldi UK has partnered up with the world’s largest surplus food platform to offer Aldi x Too Good To Go ‘Magic Bag’ for just £3.30 at hundreds of its British stores. In a bid to tackle food waste, while offering even low prices, Aldi teamed up with Too Good To Go to offer surplus

Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.302023-03-07T16:10:43-05:00

CAREERS: Sprouts Farmers Market, Manager Culinary

Sprouts Farmers Market: Manager Culinary Phoenix, AZ Overview The Culinary Manager works with the Culinary Team and merchant partners in all relevant areas of the business in efforts to drive craveable and innovative foods across all perishable departments and Sprouts brands. The mission is to put quality first and boast flexitarian choices through a

CAREERS: Sprouts Farmers Market, Manager Culinary2023-03-07T14:53:33-05:00

Walmart EVP of Global Sourcing Andrea Albright helps people Grow

Take a few moments and read this great profile of Andrea Albright Executive Vice President of Sourcing for Walmart by April Wallace writer at the Northwest Arkansas Democrat-Gazette. Andrea is bright, curious, engaged and engaging," says Judith McKenna, CEO of Walmart International. "In a short time, she has learned the business, built global relationships

Walmart EVP of Global Sourcing Andrea Albright helps people Grow2023-03-06T19:35:10-05:00

Waitrose says farewell to Heston Blumenthal Collaboration and Range

Late last month British retailer Waitrose announced that they would be shifting their Retail-own Brand (private brand) product development in a new direction - with some exciting plans in store for the rest of the year. After 12 years of culinary creativity Waitrose will be saying a fond farewell to their collaboration with Michelin-starred

Waitrose says farewell to Heston Blumenthal Collaboration and Range2023-03-06T19:14:20-05:00

Have You RSVPd for the Velocity Florida Meet Up?

You are invited to our first event of 2023, the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. The networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation. There

Have You RSVPd for the Velocity Florida Meet Up?2023-03-05T19:59:34-05:00

Kaufland Czech Republic Modern Design Led Coffee

Look at the modern new Retail-owned Brand design for Kaufland Czech Republic Venhel Brand’s limited edition of coffee cans. Created by the Prague-based agency Maison D'idée the goal was to bring exotic flavors to both consumers' taste buds and eyes. Choosing tropical vivid colors while basing the whole packaging around geometric patterns led the

Kaufland Czech Republic Modern Design Led Coffee2023-03-05T19:48:54-05:00