About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.30

Aldi UK has partnered up with the world’s largest surplus food platform to offer Aldi x Too Good To Go ‘Magic Bag’ for just £3.30 at hundreds of its British stores. In a bid to tackle food waste, while offering even low prices, Aldi teamed up with Too Good To Go to offer surplus

Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.302023-03-07T16:10:43-05:00

CAREERS: Sprouts Farmers Market, Manager Culinary

Sprouts Farmers Market: Manager Culinary Phoenix, AZ Overview The Culinary Manager works with the Culinary Team and merchant partners in all relevant areas of the business in efforts to drive craveable and innovative foods across all perishable departments and Sprouts brands. The mission is to put quality first and boast flexitarian choices through a

CAREERS: Sprouts Farmers Market, Manager Culinary2023-03-07T14:53:33-05:00

Walmart EVP of Global Sourcing Andrea Albright helps people Grow

Take a few moments and read this great profile of Andrea Albright Executive Vice President of Sourcing for Walmart by April Wallace writer at the Northwest Arkansas Democrat-Gazette. Andrea is bright, curious, engaged and engaging," says Judith McKenna, CEO of Walmart International. "In a short time, she has learned the business, built global relationships

Walmart EVP of Global Sourcing Andrea Albright helps people Grow2023-03-06T19:35:10-05:00

Waitrose says farewell to Heston Blumenthal Collaboration and Range

Late last month British retailer Waitrose announced that they would be shifting their Retail-own Brand (private brand) product development in a new direction - with some exciting plans in store for the rest of the year. After 12 years of culinary creativity Waitrose will be saying a fond farewell to their collaboration with Michelin-starred

Waitrose says farewell to Heston Blumenthal Collaboration and Range2023-03-06T19:14:20-05:00

Have You RSVPd for the Velocity Florida Meet Up?

You are invited to our first event of 2023, the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. The networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation. There

Have You RSVPd for the Velocity Florida Meet Up?2023-03-05T19:59:34-05:00

Kaufland Czech Republic Modern Design Led Coffee

Look at the modern new Retail-owned Brand design for Kaufland Czech Republic Venhel Brand’s limited edition of coffee cans. Created by the Prague-based agency Maison D'idée the goal was to bring exotic flavors to both consumers' taste buds and eyes. Choosing tropical vivid colors while basing the whole packaging around geometric patterns led the

Kaufland Czech Republic Modern Design Led Coffee2023-03-05T19:48:54-05:00

75% of Americans Will Continue to Buy Private Brand After Inflation Subsides

As inflation continues to stress American food budgets, new research from consumer research platform Attest reveals that many consumers now prefer Retail-owned Brands (private brands.) The 2023 U.S. Food & Beverage Trends report surveyed 2,000 U.S. consumers, finding that 58% are “very likely” to buy private brands as opposed to more expensive manufacturer brands, while

75% of Americans Will Continue to Buy Private Brand After Inflation Subsides2023-03-02T14:58:43-05:00

Spanish grocer EROSKI Launches a New Vegan Range

Spanish grocer EROSKI has launched a new range of Retail-owned Brand (private brand) vegan products. The new EROSKI VEGGIE range responds to new consumer demands and food tastes and includes products that cover the needs of people who opt for vegan, vegetarian and flexitarian diets. The new collection is made up of about twenty

Spanish grocer EROSKI Launches a New Vegan Range2023-03-02T16:16:23-05:00

Save Now $300 with Velocity Conference Early Bird Tickets

Early Bird Pricing Ends 3.17.23 The Velocity Conference + Innovation Expo 2023 in Charlotte, NC is only a few months away. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned Brands’ potential

Save Now $300 with Velocity Conference Early Bird Tickets2023-03-01T17:12:34-05:00

Sainsbury’s To Vacuum Pack All Ground Beef Saving 450 Tons Of Plastic Each Year

Sainsbury’s has announced it is swapping traditional, plastic tray packaging for a new vacuum-packed alternative across its ground beef saving 450 tons of plastic annually. A supermarket-first, the new packaging will result in a minimum 55% reduction in plastic per product. The change will be across all Sainsbury’s ground beef products, currently retailing from

Sainsbury’s To Vacuum Pack All Ground Beef Saving 450 Tons Of Plastic Each Year2023-03-01T17:04:58-05:00