We need your help. Private Brand Innovation Industry Benchmarking Research

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2023. This unprecedented research is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Private Brand Innovation.

At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a retailer.

Results will be presented at our FREE Innovation 2023 Virtual Summit on April 18, 2023. REGISTER TODAY!

To thank you for your time and input, we will randomly select five (5) winners to receive a free ticket to the Velocity Institute Conference & Expo, May 16 – 18, 2023 in Charlotte NC.

Please invest a few moments and take the brief confidential survey.


Christopher Durham
President, Velocity Institute
Co-Founder, The Vertex Awards

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By Published On: March 8th, 2023Tags: ,

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.