About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Private Brand Helps Drive Q4 Sales at Loblaw

This past Thursday Canadian retailer Loblaw Companies Limited announced its unaudited financial results for the fourth quarter ended 12.31.22 and the release of its 2022 Annual Report - Financial Review. Loblaw continued to deliver strong financial and operating results in the fourth quarter. Retail segment sales grew 9.7% reflecting strong growth in both Food

Private Brand Helps Drive Q4 Sales at Loblaw2023-02-26T11:30:14-05:00

‘The Marksologist’ Premium Cocktails From Marks and Spencer

Research shows that consumers enjoy making cocktails at home, but the results can be disappointing and often not as good as what they would drink in a bar. Cocktails can also require small amounts of many expensive ingredients that are sometimes hard to find. ‘The Marksologist’ is range is a premium Retail-owned Brand (private

‘The Marksologist’ Premium Cocktails From Marks and Spencer2023-02-26T10:51:30-05:00

BJS Wholesale Club: Category Merchant- Grocery

Company: BJ’s Club Support Center Type: Full Time Location: MA, United States Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need

BJS Wholesale Club: Category Merchant- Grocery2023-02-26T10:37:08-05:00

Spring in Charlotte: Velocity Conference + Expo 2023

Join us in beautiful uptown Charlotte, NC for the Velocity Conference + Innovation Expo 2023. This is the must-attend event for ALL retailers, manufacturers, and solution partners dedicated to building and growing Retail-owned Brands (private brands.) Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the

Spring in Charlotte: Velocity Conference + Expo 20232023-02-23T16:27:42-05:00

Growth is a Private Brand Priority in 2023

Grocery Doppio in partnership with grocery insights firm FMI—The Food Industry Association today unveiled the State of Digital Grocery: Unlocking Private Brand Growth report, in partnership with. The report, based on interviews with 117 senior industry executives, revealed new insights about the state of grocery Retail-owned Brands (private brands.) Key findings include: Improving sales

Growth is a Private Brand Priority in 20232023-02-23T16:12:07-05:00

BJ’S Wholesale Club: Planner

Company: BJ’s Club Support Center Type: Full Time Location: MA, United States Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families

BJ’S Wholesale Club: Planner2023-02-23T15:52:47-05:00

BJ’S Wholesale Club: Allocation Analyst

Company: BJ’s Club Support CenterType: Full TimeLocation: MA, United StatesJoin a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families and homes. BJ’s Wholesale

BJ’S Wholesale Club: Allocation Analyst2023-02-23T15:48:14-05:00

Walmart Private Brand Penetration Grew 160 Basis Points In Q4

Yesterday (February 21) Bentonville giant Walmart held its Q4 2023 Earnings Call. Doug McMillon, President, Chief Executive Officer & Director, Walmart, Inc. began the call on an optimistic note:“Good morning, everyone, and thanks for joining us. We're excited about our momentum. The team delivered a strong finish to the year, and as our results in

Walmart Private Brand Penetration Grew 160 Basis Points In Q42023-02-22T20:14:18-05:00

Don’t Miss Drinks & Networking at the Velocity Florida Meet Up

You are invited to our first event of 2023, the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. The networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation. There

Don’t Miss Drinks & Networking at the Velocity Florida Meet Up2023-02-21T19:45:20-05:00

The Vitamin Shoppe Launches TrueYou Beauty

Secaucus, NJ-based Vitamin Shoppe announced the launch of TrueYou Beauty, an extension of their Retail-owned Brand TrueYou, the assortment of premium vitamins and supplements that cater to the unique and evolving needs of women through every stage of their lives. TrueYou Beauty is launching with a range of clean-crafted, sumptuous-smelling body washes, scrubs, lotions,

The Vitamin Shoppe Launches TrueYou Beauty2023-02-21T19:29:54-05:00