About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

7-Eleven Brews Up New “Take it to Eleven” Campaign

On Monday, 7-Eleven debuted new advertising spots celebrating its customers' love of coffee and the lengths they'll go to obtain a fresh cup. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7-Eleven stans away from their brew—whether that means arriving late to a meeting with a

7-Eleven Brews Up New “Take it to Eleven” Campaign2023-02-28T19:29:24-05:00

Dick’s Sporting Goods To Buy Moosejaw From Walmart

DICK'S Sporting Goods announced last week that it has agreed to acquire outdoor retailer Moosejaw from Walmart. The acquisition will expand DICK'S outdoor Retailer-owned Brand portfolio – which currently includes its specialty retailer, Public Lands. Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships

Dick’s Sporting Goods To Buy Moosejaw From Walmart2023-02-28T19:19:09-05:00

Trader Joe’s Scent-sational Candle Contest

As evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, Trader Joe’s customers love putting the retailer's products to a vote. As also evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, shoppers seasonal Scented Candles—this rotating lineup of luminaries took the “Favorite Household

Trader Joe’s Scent-sational Candle Contest2023-02-27T18:58:27-05:00

Albert Heijn Increases Number of Price Favorites to 1800

Dutch grocer Albert Heijn is expanding the number of its Retail-owned Brand (private brand) Price Favorites again, to more than 1800. These top-quality products and always low priced can be recognized by the blue thumb. Albert Heijn will add 100 extra Price Favorites. New in the breakfast area include AH Fresh Bread Spread, AH Roasted

Albert Heijn Increases Number of Price Favorites to 18002023-02-27T18:44:19-05:00

UK-based agency BRANDED Opens Miami Headquarters

UK-based agency BRANDED announced the opening of a new US headquarters in Miami, Florida, to join its offices in the UK, Hong Kong, and India this week. The news coincides with the introduction of a new brand positioning of "The agency for the Age of Acceleration." and a new message, "Brilliant Ideas. Brilliantly Executed."

UK-based agency BRANDED Opens Miami Headquarters2023-03-01T16:45:34-05:00

Private Brand Helps Drive Q4 Sales at Loblaw

This past Thursday Canadian retailer Loblaw Companies Limited announced its unaudited financial results for the fourth quarter ended 12.31.22 and the release of its 2022 Annual Report - Financial Review. Loblaw continued to deliver strong financial and operating results in the fourth quarter. Retail segment sales grew 9.7% reflecting strong growth in both Food

Private Brand Helps Drive Q4 Sales at Loblaw2023-02-26T11:30:14-05:00

‘The Marksologist’ Premium Cocktails From Marks and Spencer

Research shows that consumers enjoy making cocktails at home, but the results can be disappointing and often not as good as what they would drink in a bar. Cocktails can also require small amounts of many expensive ingredients that are sometimes hard to find. ‘The Marksologist’ is range is a premium Retail-owned Brand (private

‘The Marksologist’ Premium Cocktails From Marks and Spencer2023-02-26T10:51:30-05:00

BJS Wholesale Club: Category Merchant- Grocery

Company: BJ’s Club Support Center Type: Full Time Location: MA, United States Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need

BJS Wholesale Club: Category Merchant- Grocery2023-02-26T10:37:08-05:00

Spring in Charlotte: Velocity Conference + Expo 2023

Join us in beautiful uptown Charlotte, NC for the Velocity Conference + Innovation Expo 2023. This is the must-attend event for ALL retailers, manufacturers, and solution partners dedicated to building and growing Retail-owned Brands (private brands.) Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the

Spring in Charlotte: Velocity Conference + Expo 20232023-02-23T16:27:42-05:00

Growth is a Private Brand Priority in 2023

Grocery Doppio in partnership with grocery insights firm FMI—The Food Industry Association today unveiled the State of Digital Grocery: Unlocking Private Brand Growth report, in partnership with. The report, based on interviews with 117 senior industry executives, revealed new insights about the state of grocery Retail-owned Brands (private brands.) Key findings include: Improving sales

Growth is a Private Brand Priority in 20232023-02-23T16:12:07-05:00