PLUS & PRO members may submit
guest posts and press releases.

Albert Heijn Increases Number of Price Favorites to 1800

Dutch grocer Albert Heijn is expanding the number of its Retail-owned Brand (private brand) Price Favorites again, to more than 1800. These top-quality products and always low priced can be recognized by the blue thumb.

Albert Heijn will add 100 extra Price Favorites. New in the breakfast area include AH Fresh Bread Spread, AH Roasted Muesli Seeds, and AH Orange Marmalade. As a snack, the AH Fruit bar apple & forest fruits, and for dinner, customers can get the AH Tomatoes sieved pasata and AH tomatoes finely chopped garlic. There are tasty Price Favorites for every meal at any time of the day. Price favorites have also been added to personal care, including baby wipes and shampoo. And inexpensive cleaning is possible with AH viscose cloths, the AH fleece duster, and AH liquid soap. This means that there are affordable Price Favorites for all daily shopping.

Price favorites are in the spotlight during a four-week marketing campaign, all customers receive a trial discount of 25% on three Price Favorites each week.

Henk van Harn, director of merchandising and sourcing at Albert Heijn: “We at Albert Heijn think it is important that customers can continue to do their daily shopping cheaply and we want to ‘Make better food accessible together. For everyone. That’s our mission. I am pleased that we are once again expanding our Price Favorites offer and that customers can experience the quality with the trial discount. We now have no less than 1800 Price Favorites, which is often more than the total number of products you will find at an average discount store.”

VELOCITY TALKS

SUBSCRIBE TO VELOCITY TALKS ON YOUTUBE

By Published On: February 27th, 2023Tags:

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
PRIVATE BRAND + AI

FREE VIRTUAL SUMMIT

ON DEMAND

VELOCITY
INNOVATE 24

FREE VIRTUAL SUMMIT

MARCH 27, 2024

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VERTEX AWARDS
A
T THE VELOCITY CONFERENCE

CHARLOTTE, NC

MAY 14, 2024

VERTEX AWARDS
EUROPE

AMSTERDAM,

THE NETHERLANDS

MAY 27, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024

VELOCITY
STATE OF THE
INDUSTRY 2024

FREE VIRTUAL SUMMIT

DECEMBER 19, 2024

SPONSOR
OR EXHIBIT

AT A

VELOCITY EVENT

SPONSOR SPEAKING
OPPORTUNITIES
AVAILABLE

Title