UK-based agency BRANDED Opens Miami Headquarters

UK-based agency BRANDED announced the opening of a new US headquarters in Miami, Florida, to join its offices in the UK, Hong Kong, and India this week. The news coincides with the introduction of a new brand positioning of “The agency for the Age of Acceleration.” and a new message, “Brilliant Ideas. Brilliantly Executed.” The repositioning focuses their offering to more effectively serve Retailers and Retail-owned Brands (private brands.)

“Bringing over four decades of experience to the table, we understand the challenges that retailers face in establishing a unique and effective private brand,” said Jamie Richards, CEO of BRANDED. “Now is a great time to take BRANDED to the next level. From cut-through creative to endless scalability, we help private brands move faster. And make sure they’re built to last.”

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By Published On: February 27th, 2023

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.