UK-based agency BRANDED announced the opening of a new US headquarters in Miami, Florida, to join its offices in the UK, Hong Kong, and India this week. The news coincides with the introduction of a new brand positioning of “The agency for the Age of Acceleration.” and a new message, “Brilliant Ideas. Brilliantly Executed.” The repositioning focuses their offering to more effectively serve Retailers and Retail-owned Brands (private brands.)

“Bringing over four decades of experience to the table, we understand the challenges that retailers face in establishing a unique and effective private brand,” said Jamie Richards, CEO of BRANDED. “Now is a great time to take BRANDED to the next level. From cut-through creative to endless scalability, we help private brands move faster. And make sure they’re built to last.”