Retail-owned Brand Grocery Sales Jump 11.3%
Packaged goods private brand sales saw record growth last year, jumping 11.3% to a whopping $228.6 billion in the U.S. for the 52 weeks ending January 1, 2023, versus the prior year. Retailer-owned Brands grew at nearly twice the rate of national brands, which were up 6.1% in dollar sales, according to IRI Unify sales











