For Texas grocer H-E-B, this year’s Big Game commercials get into the hearts, minds, and stomachs of shoppers, providing some humor to reveal the lengths serious H-E-B fans will go to enjoy their favorite H-E-B Retail-owned Brand (private brand) products. Set to a hit country song that conveys deep desire and yearning and lends another
Attention seafood lovers – Aldi UK’s fan-favorite Specially Selected Oysters (£3.99, 6 pack) made their much-anticipated return to stores on February 11th, just in time for Valentine’s Day. The retailer urged shoppers to pick up the bargain aphrodisiac treats while they can, as the popular oysters sold out in just four days last year. Perfect
Craft and hobby retailer Michaels is hosting its first-ever Innovation Summit in collaboration with RangeMe and ECRM to discover new and unique products to add to its assortment. “Michaels is always on the lookout for the latest and greatest products to empower our customers to bring all of their creative dreams to life, whether
You are invited to our first event of 2023, the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. The networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation. There
Storage is worth £1.5 billion in the UK alone and is forecast to grow. An opportunity for a new storage and organizational retail brand, tapping into the consumer desire to be tidy, organized, and house proud was identified.Following the rise in cleaning and organization influencers, consumers have found satisfaction in tidying and organizing their homes
Today we are excited to announce that tickets for the Velocity Conference + Innovation Expo 2023 in Charlotte, NC are officially on sale. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned
Last week Lowe’s Home Improvement held its annual Store Managers Meeting at the Venetian Hotel in Las Vegas, Nevada. As a part of the gathering Executives and store managers celebrated the 25th anniversary of the Retailers-own Brand (private brand) Kobalt Tools. Attendees documented the celebration across social media with posts on LinkedIn, Twitter, and Facebook.
Dutch retailer Albert Heijn's Retail-owned Brand (private brand) Smoked Salmon with 25% less salt came first in the prize of the jury at the Healthy Innovation Awards. The smoked salmon was unanimously chosen as the winner because the product makes a strong contribution to health awareness and healthier choices, according to the jury. The
Kroger today shared the perfect at-home date night this Valentine's Day, curating a romantic Italian-inspired meal complete with the perfect wine pairing and delectable dessert that is sure to please any lovebirds. "From dinner and dessert to flowers and candy, Kroger has everything customers need for a romantic dinner for two," said Juan De
Designer Brands, the parent company of retailer DSW, has purchased shoe brand Keds. The acquisition adds the brands to the retailers growing portfolio of Retail-owned Brands as they attempt to double sales of its private brands by 2026. DSW bought Keds from Rockford, footwear manufacturer Wolverine Worldwide. "Our growing strength in owned brands is
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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