About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Save $300 with Velocity Conference Early Bird Tickets

Today we are excited to announce that tickets for the Velocity Conference + Innovation Expo 2023 in Charlotte, NC are officially on sale. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned

Save $300 with Velocity Conference Early Bird Tickets2023-02-12T18:55:45-05:00

Lowe’s Kobalt Tools Celebrates 25th Years

Last week Lowe’s Home Improvement held its annual Store Managers Meeting at the Venetian Hotel in Las Vegas, Nevada. As a part of the gathering Executives and store managers celebrated the 25th anniversary of the Retailers-own Brand (private brand) Kobalt Tools. Attendees documented the celebration across social media with posts on LinkedIn, Twitter, and Facebook.

Lowe’s Kobalt Tools Celebrates 25th Years2023-02-13T14:45:00-05:00

Albert Heijn wins Healthy Innovation Award

Dutch retailer Albert Heijn's Retail-owned Brand (private brand) Smoked Salmon with 25% less salt came first in the prize of the jury at the Healthy Innovation Awards. The smoked salmon was unanimously chosen as the winner because the product makes a strong contribution to health awareness and healthier choices, according to the jury. The

Albert Heijn wins Healthy Innovation Award2023-02-12T18:43:35-05:00

Kroger Private Brands Star in the Perfect Valentine’s Date Night

Kroger today shared the perfect at-home date night this Valentine's Day, curating a romantic Italian-inspired meal complete with the perfect wine pairing and delectable dessert that is sure to please any lovebirds. "From dinner and dessert to flowers and candy, Kroger has everything customers need for a romantic dinner for two," said Juan De

Kroger Private Brands Star in the Perfect Valentine’s Date Night2023-02-09T17:04:15-05:00

DSW Expands Its Retail-Owned Brand Portfolio with Purchase of Keds

Designer Brands, the parent company of retailer DSW, has purchased shoe brand Keds. The acquisition adds the brands to the retailers growing portfolio of Retail-owned Brands as they attempt to double sales of its private brands by 2026. DSW bought Keds from Rockford, footwear manufacturer Wolverine Worldwide. "Our growing strength in owned brands is

DSW Expands Its Retail-Owned Brand Portfolio with Purchase of Keds2023-02-09T17:00:34-05:00

2023 Velocity Conference Tickets Now On Sale

Today we are excited to announce that tickets for the Velocity Conference + Innovation Expo 2023 in Charlotte, NC are officially on sale. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned

2023 Velocity Conference Tickets Now On Sale2023-02-08T20:06:35-05:00

Join Velocity in Florida For Our First 2023 Meet Up

Please will join us for our first event of 2023 the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. This networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation.

Join Velocity in Florida For Our First 2023 Meet Up2023-02-07T19:43:33-05:00

Sainsburys Grows Plant Pioneers

Plant Pioneers, successful plant-based brand offering by British grocer Sainsbury’s, has received a major update courtesy of design agency Foster & Baylis. Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around

Sainsburys Grows Plant Pioneers2023-02-07T19:24:36-05:00

Sam’s Club: Senior Manager II, Private Brand Packaging

What you'll do...At Sam’s Club, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As a Senior Manager II, Private Brand Packaging, you will be responsible for the development of

Sam’s Club: Senior Manager II, Private Brand Packaging2023-02-06T16:06:05-05:00

Harris Teeter Announces Supplier Diversity Summit

Kroger-subsidiary NC-based grocer Harris Teeter announced today that it will invite diverse product suppliers to apply to join a virtual Supplier Diversity Summit. The summit will occur March 28 - 30, 2023. The retailer will work to identify and increase sourcing from suppliers that are at least 51% owned, operated and managed by people who

Harris Teeter Announces Supplier Diversity Summit2023-02-06T15:53:57-05:00