About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albertsons Brand Differentiation Helps Drive Strong Results

This week Albertsons Companies, Inc. reported results for the third quarter of fiscal 2022, which ended December 3, 2022. Third Quarter of Fiscal 2022 Highlights Identical sales increased 7.9% Digital sales increased 33% Loyalty members increased 16% to 33 million Net income of $376 million, or $0.20 per share Adjusted net income of $505

Albertsons Brand Differentiation Helps Drive Strong Results2023-01-11T19:19:12-05:00

AWG Private Brands Contributes $138,250 to Non-Profit

Associated Wholesale Grocers, Inc. (AWG) in partnership with its member retailers contributed $138,250 to non-profit organizations through its Save-A-Label program in 2022. This community-giving project donates to schools and nonprofits while encouraging consumers to support local independent grocers The simple program makes a big impact. In one year, the program turns more than 1.2

AWG Private Brands Contributes $138,250 to Non-Profit2023-01-11T15:55:22-05:00

Kroger Celebrates 10 Years of Simple Truth

In 2023 Kroger is celebrating the tenth anniversary of its $3+ billion Simple Truth Retail-owned Brand. "A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands (Retail-owned Brands). "The mission

Kroger Celebrates 10 Years of Simple Truth2023-01-10T19:30:53-05:00

JCPenney’s Hope & Wonder brand Grows in 2023

This month, JCPenney celebrates one year of Hope & Wonder, its purpose-driven Retail-owned Brand (private label) of apparel, gifts, accessories and home products for everyone in the family to celebrate moments that matter. “Hope & Wonder celebrates diversity and showcases a range of apparel and accessories for the entire family,” said Michelle Wlazlo, JCPenney’s

JCPenney’s Hope & Wonder brand Grows in 20232023-01-10T19:48:05-05:00

Target Collabs with Tabitha Brown

In May of last year, Minneapolis-based Target announced an ongoing partnership with actress, New York Times bestselling author, and social media phenomenon Tabitha Brown, encompassing four limited-time-only collections launching summer 2022 through spring 2023. Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive well-being and joy

Target Collabs with Tabitha Brown2023-01-09T08:28:08-05:00

Wakefern Own Brands Supplier Summit to Spotlight Diversity

Keasbey, NJ headquartered grocery coop Wakefern Food Corp. today announced its Own Brands Supplier Diversity Summit. The latest summit is an open call to diverse Retail-owned Brand (private label) manufacturers to source exciting new and trending food and beverage products for potential addition to Wakefern’s Vertex Award-winning Bowl & Basket and Wholesome Pantry store

Wakefern Own Brands Supplier Summit to Spotlight Diversity2023-01-09T08:32:39-05:00

Lowe’s Home Improvement: Manager, Packaging Innovation & Development

Job Description The primary purpose of this role is to lead the development of cost-effective, environmentally sustainable, structurally sound retail packaging to maintain, improve, and redesign packaging for existing, carryover, and/or new private branded products sold at Lowe's/Lowes.com. The Manager, Packaging Innovation & Development will establish relationships with key stakeholders including packaging suppliers, vendors,

Lowe’s Home Improvement: Manager, Packaging Innovation & Development2023-01-08T12:46:40-05:00

Voting for 14th Annual Customer Choice Awards Opens

Since 2009, the iconic grocer Trader Joe’s has been survey its customers to determine their favorite Retail-owned Brand (private brand) products at the start of each calendar year. The announcement for this years 14th Annual Customer Choice Awards on the retailer’s website reads… If you were to spend the rest of your life on

Voting for 14th Annual Customer Choice Awards Opens2023-01-05T19:44:35-05:00

Enter the Vertex Awards Today!

ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and

Enter the Vertex Awards Today!2023-01-04T16:31:38-05:00

Lidl Partner Launches Peak Harvest and Gives Back

German discount grocer Lidl US announced this week it would partner with Children’s Miracle Network Hospitals to launch its Peak Harvest Retail-owned Brand produce range which will raise funds for Children’s Miracle Network Hospitals. For each purchase of Peak Harvest products throughout January, Lidl will donate 1% of retail sales to CMN Hospitals, up

Lidl Partner Launches Peak Harvest and Gives Back2023-01-04T16:25:17-05:00