About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target Leads 10 Fastest Growing Private Brands Of 2022

Another year has come and gone, and in preparation for 2023, market research company Numerator looked back at the top brands of 2022, including Retail-owned Brands (private label.) Three of the ten fastest-growing Retail-owned Brands (private brands) of 2022 are Target brands. Target home organization brand, Brightroom, tops the list, while Mondo Llama and

Target Leads 10 Fastest Growing Private Brands Of 20222023-01-18T16:42:18-05:00

Bright & Sunny Plant Based from Asda

Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats.

Bright & Sunny Plant Based from Asda2023-01-18T14:28:21-05:00

Foxtrot Collabs with Chicago Bull Zach Lavine

Last year’s Vertex Awards Retailer of the Year convenience startup Foxtrot is collaborating with Chicago Bulls All-Star Zach LaVine on a new range of Retail-owned Brand gummies. Zach LaVine Slam Dunk Gummy Mix is a limited edition gummy mix handmade alongside professional basketball the All-Star and Slam Dunk Contest winner the mix contains Strawberry

Foxtrot Collabs with Chicago Bull Zach Lavine2023-01-16T12:24:43-05:00

DEADLINE: Standard Vertex Awards Close Monday!

Vertex Awards Entry Price Goes Up 1.16 ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

DEADLINE: Standard Vertex Awards Close Monday!2023-01-15T09:09:18-05:00

Vertex Awards Entry Price Goes Up 1.16

Vertex Awards Entry Price Goes Up 1.16ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought

Vertex Awards Entry Price Goes Up 1.162023-01-12T16:28:39-05:00

Albertsons Brand Differentiation Helps Drive Strong Results

This week Albertsons Companies, Inc. reported results for the third quarter of fiscal 2022, which ended December 3, 2022. Third Quarter of Fiscal 2022 Highlights Identical sales increased 7.9% Digital sales increased 33% Loyalty members increased 16% to 33 million Net income of $376 million, or $0.20 per share Adjusted net income of $505

Albertsons Brand Differentiation Helps Drive Strong Results2023-01-11T19:19:12-05:00

AWG Private Brands Contributes $138,250 to Non-Profit

Associated Wholesale Grocers, Inc. (AWG) in partnership with its member retailers contributed $138,250 to non-profit organizations through its Save-A-Label program in 2022. This community-giving project donates to schools and nonprofits while encouraging consumers to support local independent grocers The simple program makes a big impact. In one year, the program turns more than 1.2

AWG Private Brands Contributes $138,250 to Non-Profit2023-01-11T15:55:22-05:00

Kroger Celebrates 10 Years of Simple Truth

In 2023 Kroger is celebrating the tenth anniversary of its $3+ billion Simple Truth Retail-owned Brand. "A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands (Retail-owned Brands). "The mission

Kroger Celebrates 10 Years of Simple Truth2023-01-10T19:30:53-05:00

JCPenney’s Hope & Wonder brand Grows in 2023

This month, JCPenney celebrates one year of Hope & Wonder, its purpose-driven Retail-owned Brand (private label) of apparel, gifts, accessories and home products for everyone in the family to celebrate moments that matter. “Hope & Wonder celebrates diversity and showcases a range of apparel and accessories for the entire family,” said Michelle Wlazlo, JCPenney’s

JCPenney’s Hope & Wonder brand Grows in 20232023-01-10T19:48:05-05:00

Target Collabs with Tabitha Brown

In May of last year, Minneapolis-based Target announced an ongoing partnership with actress, New York Times bestselling author, and social media phenomenon Tabitha Brown, encompassing four limited-time-only collections launching summer 2022 through spring 2023. Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive well-being and joy

Target Collabs with Tabitha Brown2023-01-09T08:28:08-05:00