Foxtrot Collabs with Chicago Bull Zach Lavine

Last year’s Vertex Awards Retailer of the Year convenience startup Foxtrot is collaborating with Chicago Bulls All-Star Zach LaVine on a new range of Retail-owned Brand gummies. Zach LaVine Slam Dunk Gummy Mix is a limited edition gummy mix handmade alongside professional basketball the All-Star and Slam Dunk Contest winner the mix contains Strawberry Rolls, Gummy Sneakers, Mixed Skulls, and Raspberry Puckers. The bag references a phrase from Bulls’ announcer Stacey King – inspired by that classic Gatorade commercial: “I want to be like Zach.”

The Foxtrot Zach LaVine Slam Dunk Gummy Mix will be sold in Foxtrot’s fifteen Chicago locations and will be available only while supplies last.

“We’re so excited to partner with Zach LaVine, one of our most loyal gummy customers,” notes Michael LaVitola, CEO of Foxtrot. “We’ve loved bringing his mix to life and can’t wait for our customers to try them.”

“Foxtrot gummies are hands-down one of my favorite snacks in Chicago,” says Zach LaVine. “I can’t wait to share my own mix with fellow Foxtrot gummy lovers.”

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By Published On: January 16th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.