About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger Accepting Submissions for Inaugural Our Brands Innovation Summit

The Kroger Co. announced this week the launch of its Our Brands Innovation Summit, a program to enhance and accelerate the selection of private brand items sold across the Kroger Family of Companies. The program is open to store brand suppliers of food and beverage, health and beauty, packaging and more. The summit supports the

Kroger Accepting Submissions for Inaugural Our Brands Innovation Summit2022-10-11T14:41:01-04:00

Velocity Sustainability Summit Starts Next Tuesday!

Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The Summit is a Private Brand/ Private Label

Velocity Sustainability Summit Starts Next Tuesday!2022-10-10T16:03:26-04:00

DSW Launches Crown Vintage Fall Collab with Emma Roberts

Footwear retailer DSW has debuted a new collection and brand muse from its Retail Brand (private brand, Crown Vintage—actor, producer, and entrepreneur Emma Roberts. Crown Vintage, a full-family footwear brand that spans handbags and accessories, launched at DSW in 2008 as a denim-friendly brand for a more relaxed way of life. Defined by creativity, curiosity,

DSW Launches Crown Vintage Fall Collab with Emma Roberts2022-10-10T16:01:53-04:00

Grocery Outlet: VP Exclusive Store Brands

About Grocery Outlet: Our Mission: Touching lives for the better Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S. Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service About the Team: Our Purchasing team’s mission is to provide bargain-minded customers with the deepest discounts on quality

Grocery Outlet: VP Exclusive Store Brands2022-10-10T16:01:13-04:00

Target Posts 4 Director Jobs for New Private Brand Strategy Team

Minneapolis-based Target is hiring a new team to help drive the future of Retail Brand (private brand) at Target. The new team will be led by Senior Director, Target (Owned Brands) Kiran Vutla. The four Director level roles are aligned to specific Owned Brand businesses and will each be responsible for leading and supporting

Target Posts 4 Director Jobs for New Private Brand Strategy Team2022-10-09T14:59:35-04:00

Wakefern Announces Supplier Innovation Summit Winners

This past week Wakefern Food Corp announced the winners of its first-ever Own Brands Supplier Innovation Summit. The summit, held in July, provided an opportunity for Retail Brand (private brand) manufacturers to present their new and trending food and beverage products for potential inclusion in Wakefern’s Vertex award-winning brands Bowl & Basket and Wholesome

Wakefern Announces Supplier Innovation Summit Winners2022-10-09T12:45:10-04:00

Rite Aid Execs to Present at Sustainability Summit

Today we are excited to reveal another set of Retail Executives who will present at the Velocity Sustainability Summit October 18-19, 2022. Bob Himler, Vice President Own Brand Development, RITE AID and Amanda Patrick, Director of ESG/Corporate Sustainability, RITE AID will present: Driving Brand Purpose Through ESG and Own Brand Integration Rite Aid is

Rite Aid Execs to Present at Sustainability Summit2022-10-09T15:06:19-04:00

SPAR Norway supports local with Taste of Norway brand

SPAR Norway is supporting local producers with its new Taste of Norway Retail Brand (private brand) (Smaken av Norge) in SPAR and EUROSPAR stores across the Norway. The suppliers involved in the new range offer sustainable, genuine and authentic food experiences and create ripple effects in their local communities. SPAR is present across Norway, from

SPAR Norway supports local with Taste of Norway brand2022-10-05T13:16:00-04:00

Christopher Durham to Present New Research on Private Brands & Sustainability:

Today we are excited to announce that Christopher Durham, President Velocity Institute and Gayle Ireland CEO of the Research firm Voccii will present the their groundbreaking consumer research on the Sustainable Consumer and Natural and Organic Private Brands. The research features insights on brands from Retailers include Kroger, Publix, Ahold Delhaize, Whole Foods, Aldi, Albertsons,

Christopher Durham to Present New Research on Private Brands & Sustainability:2022-10-05T16:52:30-04:00

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves

This week the Kroger Co. today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions Retail Brand (private brand) with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the

Rachael Ray Home Chef Meal Kits Hit Kroger Shelves2022-10-05T13:15:06-04:00