About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Now Brewing: Academy Sports & Shiner Beer Collab

Academy Sports + Outdoors & Shiner Beer are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19. Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts

Now Brewing: Academy Sports & Shiner Beer Collab2022-08-21T16:14:33-04:00

At Home Launches Honeybloom

Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99. “Honeybloom celebrates life lived together and family and home have always been

At Home Launches Honeybloom2022-08-21T13:27:37-04:00

Home Depot: Senior Manager, Packaging – Private Label

Full Job Description Position Purpose:Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor Best in Class Packaging team to produce packaging from concept

Home Depot: Senior Manager, Packaging – Private Label2022-08-18T10:17:47-04:00

Natural Grocers Celebrates 67 Years

Natural Grocers, the largest family-operated organic and natural grocery retailer in the U.S., celebrates its 67th anniversary from August 18th – August 20th. Customers are invited to a three-day celebration offering Epic Savings, prizes, Natural Grocers Then & Now 67 years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado educating their neighbors about

Natural Grocers Celebrates 67 Years2022-08-17T19:00:50-04:00

IKEA Festival: Nine days, Nine cities, Ten topics to inspire you

From August 26 to September 10, IKEA Festival will take place in IKEA stores and online across the world. Hosted by nine cities, on nine days, focusing on ten topics, IKEA Festival celebrates people’s real creativity and inventiveness at home.In the latest Life at Home report from IKEA, 26% of people globally said that doing

IKEA Festival: Nine days, Nine cities, Ten topics to inspire you2022-08-16T20:23:04-04:00

Full of thirst? Edeka Launches Playful New Brand

Loud, colorful and rebellious, the four exciting flavors of the new private brand of the EDEKA group will hit the shelves in mid-August 2022. In terms of taste and appearance, the colorful TEA RICH iced teas stand out from the crowd thanks to bright accents and irresistible mixtures. Each variety has its own color

Full of thirst? Edeka Launches Playful New Brand2022-08-16T20:26:32-04:00

Velocity Institute’s Design 2022 Summit Starts Thursday!

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events

Velocity Institute’s Design 2022 Summit Starts Thursday!2022-08-15T20:00:36-04:00

M&S Partners To Boost Pollinator Activity On British Farms

British retailer Marks & Spencer (M&S) has announced a three-year collaboration with agri-tech start up AgriSound, designed to help farmers better manage pollinators and increase crop yields. The collaboration will see two M&S Select Farms, Plumford in Kent and G’s Growers in Cambridgeshire, install in-field sensors for three years, allowing them to track the number

M&S Partners To Boost Pollinator Activity On British Farms2022-08-15T19:51:40-04:00

Hy-Vee Partners with Kansas City Chiefs Tight End Travis Kelce to Launch Cereal

Kansas City Chiefs fans can now enjoy breakfast with tight-end Travis Kelce. Midwestern grocer Hy-Vee announces today that its exclusive new cereal created in partnership with Kelce and the 87 & Running Foundation will begin appearing on store shelves in the Kansas City area beginning Saturday, Aug 13.The Hy-Vee private brand cereal — Kelce’s Krunch

Hy-Vee Partners with Kansas City Chiefs Tight End Travis Kelce to Launch Cereal2022-08-15T16:25:10-04:00