Design2022 On Demand: Inside the Private Brand Retail Design Industry

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands.

The event once again featured the winners and judges of the Vertex Awards including retail speakers from Foxtrot (USA), Eva (Ukraine) Metro (Canada), Giant Eagle (USA), Wakefern (USA), and Ahold Delhaize/Peapod Digital (USA.) As well as thought-leading Vertex winners from MBD, Equator, and Motor Brand Design.

If you missed the event or were simply asleep due to time zone differences we will be running the conversations and presentations one a day for the next eight business days.

Design 2022: The state of the private brand design industry at Retail.

Christopher Durham, President, Velocity Institute

An inside look at the Velocity Institute’s latest industry research on the state of design and production at Retail.

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By Published On: August 23rd, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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