For the fourth year in a row, Aldi surveyed shoppers about their favorite ALDI Retail Brand (private brand) products. Over 100,000 loyal shoppers took the annual ALDI Fan Favorites survey, resulting in a variety of historic firsts. Heaps of fervent fans sharing their must-have buys? It’s an ALDI thing.
A three-time former winner was voted into the new Fan Favorites “Hall of Fame,” while another product won the top spot in two different categories for the first time. But the excitement didn’t end there: several items were neck and neck until seconds before voting closed, keeping everyone at ALDI on the edge of their seats.
“With 100 ALDI-exclusive products to choose from across this year’s Fan Favorites survey, we have first-time winners in 11 of the 13 categories,” said Scott Patton, Vice President National Buying. “ALDI shoppers really appreciate our selection and know that we’ve put in time and effort to offer them a wide variety of products to love. The fact that they also took the time to fill out our survey just shows that #ALDILove runs deep.”
This year’s Fan Favorites winners by category are:
* Repeat winner
Notable new faves
In the “What’s for Dinner?” category, Specially Selected Ravioli, in delicious Classic Cheese and Spinach & Mozzarella varieties, took home this year’s top spot when put up against seven of its dinner table competitors. The “Catch of the Day” category also saw a runaway rookie winner with the Fresh Atlantic Salmon nabbing first place.
Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza has been an annual fave since the survey launched in 2019, even claiming the title of “Overall Fan Favorite” in 2020. This year, it continues its reign as the first ALDI Fan Favorite to be inducted into the Fan Favorites “Hall of Fame.”
Following wins in 2019 and 2021, the simple strawberry, delivered fresh daily like all ALDI produce, took the prize for a third time in the “Produce Pick” category.
Giving us some excellent summer drinking inspiration, the “Clink & Drink” category saw a surprisingly close vote, with Giambellino Peach Bellini just edging out Zarita Strawberry Margarita and Belletti Prosecco for the win.
The “Dynamic Duo” category, which highlights the product pairs ALDI shoppers love to buy together, also yielded an unexpectedly close race, giving us two delectable new combos to try. Specially Selected Indulgent Greek Yogurt and fresh blueberries took home the first-place win over the widely beloved pairing of Kirkwood Breaded Chicken Filets (or “Red Bag Chicken” in ALDI fan-speak) with Specially Selected Brioche Buns.
Also of note: the Specially Selected Indulgent Greek Yogurt won twice this year, a survey first, with top spots in both the “Dynamic Duo” and “Get Up & Go” categories.