UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’
Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce
Together, IKEA and electronic music artists Swedish House Mafia explore music and creativity at home to make everyday life easier for those who produce, perform, play or love music. At the IKEA Festival during the 2022 Milan Design Week, IKEA revealed three more Retail Brand (private brand) products from the upcoming collection which spotlighted
Summary The Manager, Brand Strategy will support the development of brand and marketing strategies and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers, and
Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence in sustainability? If so, we invite you to speak at the 2022 Velocity Institute Sustainability Summit October 18-19, 2022.
European rapid delivery retailer Gorillas announced this week the launch of Retail Brands (private brands) “Gorillas Daily”, “Gorillas Premium”, “Hot Damn” and “< start-up beer >” in its key markets of Germany, France, the UK, and the Netherlands. Gorillas will offer a unique and extensive assortment of around 50 products in 11 of the most
Home retailer Williams Sonoma announced this week the launch of Seed & Harvest, a new Retail Brand (private brand) collection of flavorful food that prioritize providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences. As a result of these commitments to transparency and sustainability, the
Daymon, announced this week that it has opened up its Supplier Portal to the open market. Previously, brand development agencies like Daymon or customers supported by Daymon relied on direct communication relaying capacity, credentials, and contacts to develop Private Brands at retailers. Within the past ten years, Daymon began digitizing this type of information within
Atlanta-based home improvement retailer Home Depot is introducing StyleWell kids, a new Retail Brand (private brand) range of on-trend and affordable home décor featuring fun designs for children. The launch collection includes more than 65 items, ranging from curated textiles, soft goods and bedroom/bathroom décor. The Home Depot will continue to expand the StyleWell Kids
M&S is launching a trial of refillable own-brand cleaning and laundry products, as part of its commitment to reduce and remove plastic packaging, and offer customers more sustainable choices. M&S Refillable allows customers to choose from eight pre-filled, own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids. The offering,
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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