About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albertsons Soleil Redesign Brings Good Vibes to Summer

Albertsons Companies today announced the relaunch of Soleil Sparkling Water, marking a new era for the beverage Retail Brand (private brand) that introduces eight can packaging with updated, eye-catching artwork. The product line is now available nationwide, exclusively at Albertsons Cos. family of stores such as Safeway, Jewel-Osco, Acme and Shaw’s. Supported by an

Albertsons Soleil Redesign Brings Good Vibes to Summer2022-06-14T16:29:24-04:00

Target: Senior Engineer, Packaging, Owned Brand Product & Packaging

1000 Nicollet Mall, Minneapolis, MN 55403-2542time type: Full timejob requisition id: R0000216141 As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities

Target: Senior Engineer, Packaging, Owned Brand Product & Packaging2022-06-14T16:28:56-04:00

Velocity Institute Announces 3 Groundbreaking Virtual Events.

Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit and Meet Ups in Boston,

Velocity Institute Announces 3 Groundbreaking Virtual Events.2022-06-13T20:54:32-04:00

Bed Bath & Beyond Partners with Rebuilding Together

Bed Bath & Beyond and Rebuilding Together this week announced a partnership to provide no-cost home repairs and essential household items for local neighbors in need in communities across the country. The partnership kicked off in Ringwood, NJ today with Associates representing local Bed Bath & Beyond, buybuy BABY and Harmon Face Values stores, as well as

Bed Bath & Beyond Partners with Rebuilding Together2022-06-13T16:21:09-04:00

Ahold Delhaize USA Marks Sustainable Seafood Progress

This World Oceans Day, Ahold Delhaize USA is celebrating its companies’ sustainable seafood progress, which now includes sustainably sourced seafood across each of the U.S. retail stores full assortments of seafood products. In 2018, Ahold Delhaize USA began a comprehensive initiative in partnership with the Gulf of Maine Research Institute (GMRI) to support sustainable seafood

Ahold Delhaize USA Marks Sustainable Seafood Progress2022-06-12T12:11:15-04:00

Morrisons launches Redesigned ‘Counted’

UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’

Morrisons launches Redesigned ‘Counted’2022-06-12T12:10:34-04:00

Join Velocity Institute for Meetups in Minneapolis, Boston and Chicago!

Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce

Join Velocity Institute for Meetups in Minneapolis, Boston and Chicago!2022-06-09T20:42:54-04:00

IKEA collaborates with Swedish House Mafia

Together, IKEA and electronic music artists Swedish House Mafia explore music and creativity at home to make everyday life easier for those who produce, perform, play or love music. At the IKEA Festival during the 2022 Milan Design Week, IKEA revealed three more Retail Brand (private brand) products from the upcoming collection which spotlighted

IKEA collaborates with Swedish House Mafia2022-06-09T20:44:35-04:00

Daymon: Manager/ Sr. Manager Brand Strategy (Private Label)

Summary The Manager, Brand Strategy will support the development of brand and marketing strategies and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our retailer partners, helping to build brands that resonate with shoppers, and

Daymon: Manager/ Sr. Manager Brand Strategy (Private Label)2022-06-09T20:05:23-04:00

Sustainability Summit Call for Speakers

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence in sustainability? If so, we invite you to speak at the 2022 Velocity Institute Sustainability Summit October 18-19, 2022.

Sustainability Summit Call for Speakers2022-08-04T10:24:46-04:00