About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

SunOpta Unveils New Headquarters and Innovation Center

In early April, SunOpta, a U.S.-based, global manufacturer of sustainable, plant-based and fruit-based food and beverages, unveiled its new 65,000 square-foot global headquarters and eco-powered innovation center in Eden Prairie, Minn. SunOpta’s new home was designed to accelerate the speed of innovation, foster collaboration, and model the company’s sustainability heritage to positively impact people and

SunOpta Unveils New Headquarters and Innovation Center2022-06-05T13:59:12-04:00

Canadian Tire Launches First-Ever Activewear Brand “Forward With Design”

Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its first-ever activewear Retail Brand (private brand) designed, developed and incubated in-house for active, on-the-go Canadians. Forward With Design apparel was built from the ground up in just over 900 days from concept ideation to full brand launch. On the heels of

Canadian Tire Launches First-Ever Activewear Brand “Forward With Design”2022-06-02T14:27:20-04:00

Dollar General Appoints Jackie Li SVP of Private Brands & Global Sourcing

Goodlettsville, Tenn.-based Dollar General announced this week a dramatic series of promotions and hirings that include three new senior vice presidents and eight new vice presidents. The new appointments are effective as of May 31st. Jackie Li has been promoted to SVP of private brands and global sourcing. Li has been with Dollar General

Dollar General Appoints Jackie Li SVP of Private Brands & Global Sourcing2022-06-02T16:14:02-04:00

Perrigo Promotes Alison Ives To Role Of Chief Scientific Officer

Perrigo today announced that Ms. Alison Ives has been promoted to Executive Vice President and Chief Scientific Officer. In this role, Ms. Ives will be responsible for providing global oversight and coordination of Perrigo's research and development, regulatory and innovation efforts. She will join the Company's Operating Committee and report to President and Chief

Perrigo Promotes Alison Ives To Role Of Chief Scientific Officer2022-06-02T14:52:59-04:00

Walmart Private Brands to be sold in Korea

Homeplus announced this past week that it has signed a deal with Walmart to sell the retailer’s Private Brand products in its stores. Homeplus currently operates 135 hypermarket stores and 332 Homeplus Express outlets across Korea. Under the deal, the Korean retailer will sell Walmart private brand products including Great Value for packaged food,

Walmart Private Brands to be sold in Korea2022-06-01T15:02:44-04:00

Red Gold to Offer New Private Brand Plant-based Sauces

Red Gold, the largest family-owned tomato company in the world, has entered the plant-based segment with the launch of two products that illustrates the next generation of shelf stable protein alternatives. Combining the functional benefits of naturally grown tomatoes with plant-based proteins, this next generation of the growing category is known as plant-based 3.0. The

Red Gold to Offer New Private Brand Plant-based Sauces2022-06-01T14:41:19-04:00

Bed Bath & Beyond Launches Everhome For Every Home

Today Bed Bath & Beyond introduced its newest private brand Everhome, a casually sophisticated collection of bedding, bath linens and accessories, decor, and outdoor furnishings. Everhome offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. The Everhome assortment features warm and welcoming styles for everyday living, delivering

Bed Bath & Beyond Launches Everhome For Every Home2022-05-31T15:53:14-04:00

Lowes Foods: Brand Manager – Private Brands

OverviewThe Brand Manager - Private Brands is responsible for driving brand differentiation, private brand penetration, and guest loyalty through continuous innovation and solid growth strategies for our portfolio of private brands. ResponsibilitiesDevelop private brand offering and increase sales and penetration through package design, product assortment and positioning, and marketing plans.Lead monthly and annual planning across marketing

Lowes Foods: Brand Manager – Private Brands2022-05-31T15:51:24-04:00

2022 Best of Show Vertex Awards

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop.BEST OF SHOWAmiGABRAND: AmiGARETAILER: EVACOUNTRY: UkraineCATEGORY: Women’s

2022 Best of Show Vertex Awards2022-05-30T15:50:50-04:00

2022 Vertex Retailer of the Year: Europe, Asia, The Middle East, Oceania, and Africa

Welcome to the 9th Annual Vertex Award winner’s announcement. This year’s competition included entries from 29 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. See the 2022 Vertex Awards

2022 Vertex Retailer of the Year: Europe, Asia, The Middle East, Oceania, and Africa2022-05-30T15:50:04-04:00