About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

In a first for UK grocer Waitrose, the retailer is showcasing their new campaign for their Retail Brand (private brand) Essential Waitrose, ‘Quality you'd expect at prices you wouldn't', at the iconic Piccadilly Lights in London, running from April 25 through May 1. The campaign, created by adam&eveDDB and bought by MG OMD, promotes

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights2022-04-27T16:50:01-04:00

Limited Offer: First 50 New Registrations to the Velocity Conference Save $300

Limited Offer: First 50 New Registrations to the Velocity Conference Save $300 Exciting News! The Platinum Sponsor of this year’s Velocity Conference + Expo Marketing by Design (MBD) has graciously agreed to offer the first 50 new registrants $300 off a new registration. “Velocity is private brand’s exciting return to in person.” said Maria Dubuc

Limited Offer: First 50 New Registrations to the Velocity Conference Save $3002022-04-27T17:00:42-04:00

Walmart: Director, Product Development – Dry Grocery, Private Brands

Position Summary...What you'll do...At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between.As a Director of Private Brands in Dry Grocery , your expertise, vision and

Walmart: Director, Product Development – Dry Grocery, Private Brands2022-04-27T16:48:01-04:00

Walmart Launches Celebrity Outdoor Living Collection

Over the past few years, Walmart has focused on building their assortment to bring stylish home goods and décor to customers at an incredible value. This includes adding exciting national brands to our portfolio and launching strategic collaborations with designers and influencers that bring exclusive and elevated product lines to Walmart customers at accessible prices.

Walmart Launches Celebrity Outdoor Living Collection2022-04-26T18:53:14-04:00

Club Coffee to Be Acquired by Olam Food Ingredients

Ofi announced this week the acquisition of Club Coffee L.P. (“Club Coffee"), one of Canada’s largest roasters of packaged coffee to the ‘At Home’ segment. The transaction is expected to complete in Q2 2022, subject to regulatory approval and other conditions. The acquisition of Club Coffee is aligned with ofi’s growth strategy to deliver sustainable,

Club Coffee to Be Acquired by Olam Food Ingredients2022-04-26T18:52:55-04:00

More than a Dozen Retail Executives to present at the Velocity Conference

Time is Running out to Get Your Velocity Conference Ticket!The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change

More than a Dozen Retail Executives to present at the Velocity Conference2022-04-25T16:37:22-04:00

LIDL Launches Algea Based Lingerie

Lidl Portugal has introduced a new range of Esmara Retail Brand (private brand) lingerie distinguished by its sustainability and its ecological production process, without the release of chemicals. Seacell fiber is produced from seaweed - natural resources with unique properties, rich in minerals, vitamins and amino acids and activates cell regeneration - helping to vitalize,

LIDL Launches Algea Based Lingerie2022-04-25T16:28:37-04:00

Target: Product, Packaging and Brand Insights Director – Owned Brand Essentials, Beauty and Hardlines

About us:Target is an iconic brand, a Fortune 50 company, and one of America’s leading retailers.At the heart of one of the world’s best-loved and most recognizable brands is an impeccable Owned Brand Product Design and Management organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with

Target: Product, Packaging and Brand Insights Director – Owned Brand Essentials, Beauty and Hardlines2022-04-25T16:28:15-04:00

Sprouts Announces First-Ever Sustainability Vendor Summit

Sprouts Farmers Market will host its first-ever Retail Brand (private brand) focused Sustainability Vendor Summit June 21-24 as part of the retailer’s commitment in bringing responsibly grown and sourced food to our customers. The virtual event, hosted in partnership with ECRM and RangeMe, will allow Sprouts to discover new suppliers to support

Sprouts Announces First-Ever Sustainability Vendor Summit2022-04-24T19:57:05-04:00

Announcing the Final Agenda for the Velocity Conference + Expo 2022

On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll

Announcing the Final Agenda for the Velocity Conference + Expo 20222022-04-25T09:03:48-04:00