About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

More than a Dozen Retail Executives to present at the Velocity Conference

Time is Running out to Get Your Velocity Conference Ticket!The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change

More than a Dozen Retail Executives to present at the Velocity Conference2022-04-25T16:37:22-04:00

LIDL Launches Algea Based Lingerie

Lidl Portugal has introduced a new range of Esmara Retail Brand (private brand) lingerie distinguished by its sustainability and its ecological production process, without the release of chemicals. Seacell fiber is produced from seaweed - natural resources with unique properties, rich in minerals, vitamins and amino acids and activates cell regeneration - helping to vitalize,

LIDL Launches Algea Based Lingerie2022-04-25T16:28:37-04:00

Target: Product, Packaging and Brand Insights Director – Owned Brand Essentials, Beauty and Hardlines

About us:Target is an iconic brand, a Fortune 50 company, and one of America’s leading retailers.At the heart of one of the world’s best-loved and most recognizable brands is an impeccable Owned Brand Product Design and Management organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with

Target: Product, Packaging and Brand Insights Director – Owned Brand Essentials, Beauty and Hardlines2022-04-25T16:28:15-04:00

Sprouts Announces First-Ever Sustainability Vendor Summit

Sprouts Farmers Market will host its first-ever Retail Brand (private brand) focused Sustainability Vendor Summit June 21-24 as part of the retailer’s commitment in bringing responsibly grown and sourced food to our customers. The virtual event, hosted in partnership with ECRM and RangeMe, will allow Sprouts to discover new suppliers to support

Sprouts Announces First-Ever Sustainability Vendor Summit2022-04-24T19:57:05-04:00

Announcing the Final Agenda for the Velocity Conference + Expo 2022

On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll

Announcing the Final Agenda for the Velocity Conference + Expo 20222022-04-25T09:03:48-04:00

26 Days & Counting to the Velocity Conference

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover retail

26 Days & Counting to the Velocity Conference2022-04-20T19:40:06-04:00

Andy Jassy Publishes His First Shareholder Letter As Amazon CEO

Andy Jassy, who became CEO of Amazon in July of last year, has released his first annual letter to shareholders. The letter contains a recap of the retailer's 2021 performance and outlines its goals for the future. Before taking over the top post at Amazon, Jassy was CEO of the company’s Amazon Web Services cloud

Andy Jassy Publishes His First Shareholder Letter As Amazon CEO2022-04-20T19:15:27-04:00

Lassonde Appoints Cade Culver President, Private Label Division

Lassonde Industries Inc, announced this week the appointment of Cade Culver as President of its Private Label Division of Lassonde Pappas and Company, Inc., one of the two largest producers of Retail Brand (private brand) shelf-stable fruit juices and drinks in the United States. Mr. Culver will report to the President and Chief Operating Officer

Lassonde Appoints Cade Culver President, Private Label Division2022-04-20T19:14:17-04:00

Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions

Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, the retailer has announced that it is evolving its Member’s Mark Retail Brand

Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions2022-04-19T19:47:13-04:00

New Study Points to the Impact of Sustainability Impact on Private Brands

The impact of sustainability efforts in the private brands sector may be bigger than previously realized. The adoption of sustainable practices by brands and retailers is responsible for about 20% of a businesses’ financial results, according to a new study by Supply Pilot. This research coincides with the rebrand of Solutions for Retail Brands (S4RB)

New Study Points to the Impact of Sustainability Impact on Private Brands2022-04-19T19:14:01-04:00