About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Misfits Market: Director, Private Brand Development

Misfits Market is a mission-driven company creating the affordable online grocery store of the future. We’re a high-growth startup whose north star is making high-quality food more accessible to more people. By tackling inefficiencies in the food system, we’ve created a new supply chain that brings value to farmers and food makers, fights food waste,

Misfits Market: Director, Private Brand Development2022-03-27T16:13:37-04:00

Meijer: Own Brand Lead – Foods

Locations: Grand Rapids, MI time type: Full time job requisition id: R000240030 As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer Rewards

Meijer: Own Brand Lead – Foods2022-03-24T19:18:44-04:00

DEADLINE ALERT: Save $400 With Velocity Early Bird Pricing!

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Book your EARLY BIRD TICKET now to save up to $400 per ticket. EARLY BIRD PRICING ENDS MARCH 25, 2022. Running May 16-18, 2022, Velocity will be the first private brand event to return to in-person. Velocity will bring together

DEADLINE ALERT: Save $400 With Velocity Early Bird Pricing!2022-03-23T17:16:09-04:00

German Retailer Kaufland Launches Sustainable Kitchen Range

A new life for old fishing nets? This is possible with the new kitchen items made from recycled plastic and aluminum at German retailer Kaufland. Under its Retail Brand (private brand) Spice & Soul, the retailer launched a new range of cookware and kitchen gadgets. The handles of peelers, pizza cutters, and the like are

German Retailer Kaufland Launches Sustainable Kitchen Range2022-03-23T17:15:53-04:00

7-Eleven – Sr Private Brands Development Manager

7-Eleven - Sr Private Brands Development Manager Job ID: 189302 Store Number: 00163 Location: 3200 Hackberry Rd, Irving, Texas, US, 75063 Category: Merchandising Position type: Fulltime-Regular Store Type: US Non-Store Job Description OverviewWho we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together

7-Eleven – Sr Private Brands Development Manager2022-03-23T17:15:33-04:00

Albert Heijn focuses on plant-based food

Dutch grocer Albert Heijn supports the movement towards a more plant-based diet in which 60% of the proteins come from plant sources. That is better for the world and for ourselves. To achieve this goal, Ahold Delhaize owned Albert Heijn is expanding its vegetarian and plant-based range. To make this range even more accessible, Albert

Albert Heijn focuses on plant-based food2022-03-23T08:18:41-04:00

Win The Private Brand Pitch Competition VELOCITY FAST TRACK:

Are you a large private brand manufacturer with a great new product or innovation? Do you have an interesting new product, flavor, Are you a small manufacturer with a great product who would love to be in a retailers private brand? Do you have a packaging innovation, marketing or software solution that can add

Win The Private Brand Pitch Competition VELOCITY FAST TRACK:2022-03-22T20:27:23-04:00

Albertsons, Lowes Home Improvement, Wakefern & Rite Aid to present at the Velocity Conference

The first four retail executive speakers for the upcoming Velocity Conference + Expo have been announced by the Velocity Institute: Beto Galvan, VP of Own Brands Innovation & Product Management - Albertsons Companies, Sarah Dodd, SVP Global Merchandising - Lowes Home Improvement, Chris Skyers, VP of Own Brands - Wakefern and Bob Himler, VP Own

Albertsons, Lowes Home Improvement, Wakefern & Rite Aid to present at the Velocity Conference2022-03-21T21:06:47-04:00

Thrive Market’s New Planet-Friendly Cleaning Brand, Rosey

Thrive Market, the membership-based Vertex Award winning retailer of natural and organic foods, has launched Rosey — its very own planet-friendly cleaning Retail Brand (private brand) that hopes to redefine the way we think about caring for our homes. The new range features a variety of products, including but not limited to: dish soap, laundry

Thrive Market’s New Planet-Friendly Cleaning Brand, Rosey2022-03-21T20:41:27-04:00

UNFI: Category Manager- Brands + – Open to Remote

Job Overview: Strategically manages categories to increase sales, gross dollars and market share versus prior year, to meet or exceed projected numbers. Creates and implements pricing, promotion and assortment for each assigned category, based on detailed analysis of past performance and results, industry best practices, and consumer trends. This level is considered a fully experienced

UNFI: Category Manager- Brands + – Open to Remote2022-03-21T20:40:55-04:00