About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Shoppers Go Wild as Aldi’s Sweet Shop Themed Soft Drinks Return

Aldi shoppers are rejoicing in the United Kingdom recently announced the return of its Retail Brand (private brand) Vive Sweet Shop Drinks (1L). For just 39p, a single glass of any of the four nostalgic flavors can take customers straight back to their childhood: whether it be the classic Rhubarb and Custard, sharp Fruit Salad,

Shoppers Go Wild as Aldi’s Sweet Shop Themed Soft Drinks Return2022-03-28T19:59:16-04:00

Lunds & Byerlys: Director Private Brands

Lunds & Byerlys: Director Private Brands Edina, MN 55424 Job Type: Full-time Full Job Description Our Commitment to You: Lunds & Byerlys is committed to taking care of the employees who take care of our customers. We are committed to creating work environments centered around the values of hospitality, teamwork, and opportunity. Lunds & Byerlys

Lunds & Byerlys: Director Private Brands2022-03-28T19:58:59-04:00

ALERT: VELOCITY FAST TRACK Competition Closes Thursday

Are you a large private brand manufacturer with a great new product or innovation? Do you have an interesting new product flavor, Are you a small manufacturer with a great product who would love to be in a retailers private brand? Do you have a packaging innovation, marketing or software solution that can add

ALERT: VELOCITY FAST TRACK Competition Closes Thursday2022-03-27T17:20:04-04:00

U.S. Defense Commissary Agency Extends SpartanNash Private Brand Contract

Late last week, SpartanNash today announced that the U.S. Defense Commissary Agency (DeCA) has extended its contract to provide private label products to all DeCA commissaries through Dec. 15, 2025.“We are proud and grateful that DeCA has entrusted SpartanNash with a three-year contract extension as we work to strengthen our partnership in service of America’s

U.S. Defense Commissary Agency Extends SpartanNash Private Brand Contract2022-03-27T17:19:01-04:00

Trader Joes Launches Black Tea and Boba Coconut Non-Dairy Frozen Dessert

Bubble tea is a true treat for the senses. In addition to the lush creaminess and rich aromatics of refreshing milk tea, you also get to indulge in the satisfying chewiness of boba with every sip. As luck would have it, it’s a sensational experience that happens to translate quite faithfully into a dessert context,

Trader Joes Launches Black Tea and Boba Coconut Non-Dairy Frozen Dessert2022-03-24T19:30:43-04:00

Misfits Market: Director, Private Brand Development

Misfits Market is a mission-driven company creating the affordable online grocery store of the future. We’re a high-growth startup whose north star is making high-quality food more accessible to more people. By tackling inefficiencies in the food system, we’ve created a new supply chain that brings value to farmers and food makers, fights food waste,

Misfits Market: Director, Private Brand Development2022-03-27T16:13:37-04:00

Meijer: Own Brand Lead – Foods

Locations: Grand Rapids, MI time type: Full time job requisition id: R000240030 As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer Rewards

Meijer: Own Brand Lead – Foods2022-03-24T19:18:44-04:00

DEADLINE ALERT: Save $400 With Velocity Early Bird Pricing!

The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Book your EARLY BIRD TICKET now to save up to $400 per ticket. EARLY BIRD PRICING ENDS MARCH 25, 2022. Running May 16-18, 2022, Velocity will be the first private brand event to return to in-person. Velocity will bring together

DEADLINE ALERT: Save $400 With Velocity Early Bird Pricing!2022-03-23T17:16:09-04:00

German Retailer Kaufland Launches Sustainable Kitchen Range

A new life for old fishing nets? This is possible with the new kitchen items made from recycled plastic and aluminum at German retailer Kaufland. Under its Retail Brand (private brand) Spice & Soul, the retailer launched a new range of cookware and kitchen gadgets. The handles of peelers, pizza cutters, and the like are

German Retailer Kaufland Launches Sustainable Kitchen Range2022-03-23T17:15:53-04:00

7-Eleven – Sr Private Brands Development Manager

7-Eleven - Sr Private Brands Development Manager Job ID: 189302 Store Number: 00163 Location: 3200 Hackberry Rd, Irving, Texas, US, 75063 Category: Merchandising Position type: Fulltime-Regular Store Type: US Non-Store Job Description OverviewWho we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together

7-Eleven – Sr Private Brands Development Manager2022-03-23T17:15:33-04:00