The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Book your EARLY BIRD TICKET now to save up to $400 per ticket. EARLY BIRD PRICING ENDS MARCH 25, 2022. Running May 16-18, 2022, Velocity will be the first private brand event to return to in-person. Velocity will bring together
Schwan's Home Delivery, a pioneering food-delivery company in the United States, is continuing its commitment to reinvention by announcing its boldest move yet — a new name. Say hello to Yelloh! The Schwan's Home Delivery name and brand identity will begin its transition to Yelloh immediately. The new name and brand identity captures the retailer's
Russia's invasion of Ukraine has had devastating effects on Ukraine, with millions of refugees fleeing the country as well as social and economic chaos. Retail Brands (private brand) are a global phenomenon that has brought us Vertex Award-winning designs from Ukrainian retailer EVA. Eva.ua is a leading perfume and cosmetics chain in Ukraine. The retailer
Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers, manufacturers, suppliers, agencies, solution providers, everyone from the idea
Small business owners and entrepreneurs with a dream of selling their U.S. made, grown or assembled products to millions of customers now have their chance. This week, Walmart announced the opening of the application period for its 9th annual Open Call event. For the first time in the program’s nine-year history, Walmart offered an exclusive
If you’re ready to shake off those winter layers and start fresh for spring, you’re going to love what’s coming next. Target and customizable accessories brand Stoney Clover Lane are teaming up on a limited-time-only collection of over 300 warm-weather pieces including apparel, accessories, swim, beauty essentials, outdoor items and more coming to Target.com and
Retail Brand (private brand ) manufacturing giant TreeHouse Foods today provided an update on the evaluation of strategic alternatives. After extensive discussion and careful deliberation, and with input from independent legal and financial advisors, the Board has concluded that the focus of its ongoing strategic review will be to continue reshaping TreeHouse by building leadership
Ahold Delhaize USA owned shared services arm Peapod Digital Labs will leverage a cloud-based platform from Velocity Institute member Trace One, for product and packaging specifications of Retail Brand (private brand) products across all the companies of Ahold Delhaize USA. Beginning with a pilot that launched in early March, the online platform will be used
Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation about Velocity with David Orgel. The discuss the upcoming Velocity Conference with special attention
Macy’s today announced that Emily Erusha-Hilleque has joined the retailer as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the nameplate’s private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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