About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

TASTEA Hype From Migros

Already iconic: German design agency WIN Creating Images developed TASTEA – M-Budget’s answer to the hype famous Rappers created by bringing out their own iced teas. The difference? TASTEA doesn’t need a celebrity to promote itself, it only needs one thing: Its own community! The Retail Brand (private brand) of Switzerland’s largest supermarket chain and

TASTEA Hype From Migros2022-03-08T15:12:10-05:00

Book your Velocity Expo Booth Before They Sell Out!

Grow your private brand business with Velocity Conference Expo Booth. Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers,

Book your Velocity Expo Booth Before They Sell Out!2022-03-28T08:37:08-04:00

Tesco becomes first major UK retailer to ban plastic wet-wipes

A new move to scrap all baby wipes containing plastic will be made by British retailer Tesco beginning March 14. The supermarket, which is the UK’s biggest seller of baby wipes, will no longer sell branded baby wipes containing plastic.As Tesco stopped using plastic in its Retail Brand (private brand) baby wipes two years ago

Tesco becomes first major UK retailer to ban plastic wet-wipes2022-03-07T19:48:02-05:00

TRILLIANT: Director of Product Development & Innovation

TRILLIANT: Director of Product Development & Innovation Location: 1101 Moasis Dr. PO Box 307 Trilliant Food & Nutrition - Little Chute, WI, 54140, United States Employee Type: Full Time Job Category: Production, Research Industry: Beverage, Food Minimum Experience: 10 Years Required Degree: 4 Year Degree Description Scope/Responsibilities: Manages multiple projects in coordination with sales

TRILLIANT: Director of Product Development & Innovation2022-03-07T19:47:32-05:00

Crate & Barrel Unveils The Kitchen by Crate

Late last week, Crate & Barrel launched its first in-house designed, Retail Brand (private label) collection of cookware, The Kitchen by Crate, in-stores and online. The collection brings customers design-forward, high-quality products and is the newest edition to the Crate & Barrel branded line of cookware which also includes bakeware, utensils, storage and more at

Crate & Barrel Unveils The Kitchen by Crate2022-03-06T15:49:25-05:00

Belk – Director of Product Development

Charlotte, North Carolina, United States of America Category: Corporate JR-48321 The Director of Product Development oversees brand(s) and product curation positioning to achieve total private brand strategic goals for the home business. This role will lead the hard home and soft home development teams for goods manufactured exclusively for Belk. The Director of Product

Belk – Director of Product Development2022-03-06T14:32:25-05:00

Velocity Talks with MaryEllen Lynch of IRI.

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with Velocity Talks with MaryEllen Lynch of IRI.

Velocity Talks with MaryEllen Lynch of IRI.2022-03-03T11:39:32-05:00

Amazon Launches New Sustainable Brand AWARE

This week, Amazon launched Amazon Aware, a new Retail Brand (private brand) of sustainable, environmentally friendly products. Available in the United States, Canada, and Europe, Aware initially includes three categories of everyday essentials: beauty, apparel, and household goods. At launch, the brand includes a little more than 50 products with planned growth throughout 2022. Amazon

Amazon Launches New Sustainable Brand AWARE2022-03-02T17:12:02-05:00

Wakerfern Announces Own Brands Supplier Innovation Summit

Wakefern Food Corp., the nation’s largest retailer-owned cooperative, with member companies that own and operate supermarkets under the ShopRite, Price Rite Marketplace, Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway banners, today announced its Own Brands Supplier Innovation Summit, an open call to private label manufacturers in an effort to source exciting new and trending

Wakerfern Announces Own Brands Supplier Innovation Summit2022-03-02T17:11:49-05:00