About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Sam’s Club: Senior Director II, Creative, Packaging and Brand Management

Position Summary... What you'll do... Senior Director II, Brand, Creative, & Packaging, Private Brands – Sam’s Club At Sam’s Club, we turn the everyday into something special. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As

Sam’s Club: Senior Director II, Creative, Packaging and Brand Management2022-03-10T16:44:18-05:00

Pitch Your Great New Product to Kroger, CVS Health and Family Dollar

Are you a large private brand manufacturer with a great new product or innovation?Do you have an interesting new product, flavor, Are you a small manufacturer with a great product who would love to be in a retailers private brand?Do you have a packaging innovation, marketing or software solution that can add value to a

Pitch Your Great New Product to Kroger, CVS Health and Family Dollar2022-03-09T19:16:22-05:00

Say Hello to Target Zero

Target today announced Target Zero, a new initiative that responds to growing guest interest in products that help reduce waste. Guests will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment designed to be refillable, reusable, or compostable, made from recycled content, or made

Say Hello to Target Zero2022-03-09T18:54:21-05:00

SPROUTS: Strategy Category Manager, Our Brands

ID: 183875 Geographic Location: Phoenix, Arizona Sprouts Location: 9900 - Corp HQ Categories: Store Support Staff (Corporate/Field Support) Position Type: Full-Time Job Description Overview The Strategy Category Manager will lead identify, create, and deliver knock-out products within the Our Brands (OB) assortment portfolio. Lead product development for assigned categories and deliver a strategy that

SPROUTS: Strategy Category Manager, Our Brands2022-03-09T16:44:57-05:00

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes

Last week, Kroger announced a new strategic partnership with Impossible Foods that will see the two works together to create a Retail brand (private brand) range of meat substitutes. Kroger currently has plant-based meats in Simple Truth brand. The retailer debuted a beef substitute in 2020, with chicken and turkey, following. The goal is to

Kroger Partners with Impossible Foods On New Private Label Meat Substitutes2022-03-08T16:54:21-05:00

TASTEA Hype From Migros

Already iconic: German design agency WIN Creating Images developed TASTEA – M-Budget’s answer to the hype famous Rappers created by bringing out their own iced teas. The difference? TASTEA doesn’t need a celebrity to promote itself, it only needs one thing: Its own community! The Retail Brand (private brand) of Switzerland’s largest supermarket chain and

TASTEA Hype From Migros2022-03-08T15:12:10-05:00

Book your Velocity Expo Booth Before They Sell Out!

Grow your private brand business with Velocity Conference Expo Booth. Book your Velocity Expo Booth today! The groundbreaking event returns to Charlotte, NC at the Charlotte Convention Center May 16-18, 2022, Velocity will be the first private brand event to be held in-person and the industry is ready to connect. Velocity will bring together retailers,

Book your Velocity Expo Booth Before They Sell Out!2022-03-28T08:37:08-04:00

Tesco becomes first major UK retailer to ban plastic wet-wipes

A new move to scrap all baby wipes containing plastic will be made by British retailer Tesco beginning March 14. The supermarket, which is the UK’s biggest seller of baby wipes, will no longer sell branded baby wipes containing plastic.As Tesco stopped using plastic in its Retail Brand (private brand) baby wipes two years ago

Tesco becomes first major UK retailer to ban plastic wet-wipes2022-03-07T19:48:02-05:00

TRILLIANT: Director of Product Development & Innovation

TRILLIANT: Director of Product Development & Innovation Location: 1101 Moasis Dr. PO Box 307 Trilliant Food & Nutrition - Little Chute, WI, 54140, United States Employee Type: Full Time Job Category: Production, Research Industry: Beverage, Food Minimum Experience: 10 Years Required Degree: 4 Year Degree Description Scope/Responsibilities: Manages multiple projects in coordination with sales

TRILLIANT: Director of Product Development & Innovation2022-03-07T19:47:32-05:00