About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Office Depot Debuts Green Cleaning Range

Late last week Office Depot announced the launch of an exclusive new line of greener, ready-to-use and commercial concentrated cleaning solutions in their Highmark ECO Retail Brand (private brand), to help customers clean responsibly and meet sustainability, diversity, performance and cost objectives in the new year.“When developing our new Highmark ECO cleaning line, we wanted

Office Depot Debuts Green Cleaning Range2022-02-13T15:05:14-05:00

Velocity Talks with Juli Lassow of JHL Solutions

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juli Lassow of JHL Solutions.

Velocity Talks with Juli Lassow of JHL Solutions2022-02-12T10:52:23-05:00

Ahold Delhaize names Ian Prisuta as SVP of Private Brands

Ahold Delhaize's digital, commercial and e-commerce arm Peapod Digital Labs announced this week that Ian Prisuta joined the retailer as Senior Vice President, Private Brands. Prisuta will lead the team responsible for delivering a full suite of Retail Brands (private brands / private label) services from new product development to innovation, product packaging and design,

Ahold Delhaize names Ian Prisuta as SVP of Private Brands2022-02-12T10:55:03-05:00

Whole Foods: Principal Sourcing Leader (Exclusive Brands Packaged Meat)

Job Description Responsible for category strategy, assortment planning, promotional planning and supplier partnerships. Accountable for the financial performance of assigned categories through pre-season strategy and planning (e.g. financial targets, category strategy, assortment planning) and in-season management (e.g. promotional planning, competitive price reaction). Partners with Global Category Merchant to ensure local relevance within the category strategy.

Whole Foods: Principal Sourcing Leader (Exclusive Brands Packaged Meat)2022-02-11T16:52:25-05:00

Velocity Conference Announces Return to In-Person in May

After two long years of pandemic-driven live event cancellations, I am excited to officially announce our marque event the Velocity Conference and Innovation Expo will be held at the Charlotte Convention Center in Charlotte, NC. Running May 16-18, 2022, at the Charlotte, Convention Center in Charlotte, NC. Velocity will be the first Retail Brand

Velocity Conference Announces Return to In-Person in May2022-02-10T10:32:26-05:00

JCPenney Launches the Mutual Weave Mens Brand

This week JCPenney announced the launch of a new menswear Retail Brand (private brand) designed to re-energize men’s casual wear. Mutual Weave, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans. Men will appreciate the simplicity of achieving laidback everyday looks at a great value. Mutual Weave

JCPenney Launches the Mutual Weave Mens Brand2022-02-08T20:33:33-05:00

Best Buy Commits to Eco-friendly Retail Brand Televisions

Minneapolis based electronics retailer Best Buy announced this week that starting in January 2022, newly designed models of Best Buy’s Retail Brand (private brand) televisions will adhere to the European Union’s eco-friendly display enclosure requirements outlined in Commission Regulation 2019/2021. The industry leading goal is designed to promote a safer circular economy and will better

Best Buy Commits to Eco-friendly Retail Brand Televisions2022-02-08T19:08:25-05:00

Tesco Innovates with Sustainable Trash Bags

A new partnership between Tesco and packaging manufacturer, Berry Global is now recycling soft plastic collected from customers at Tesco stores and using it to manufacture Tesco Extra Strong trash bags. Tesco has rapidly scaled up the amount of soft plastic collection points and now collects plastic from customers for recycling in over 900 stores.

Tesco Innovates with Sustainable Trash Bags2022-02-07T20:23:21-05:00

Lowe’s Launches Modern Home Décor Brand Origin21

Home improvement retailer Lowe's is elevating its efforts to provide "styles for every style" with the launch of a modern style Retail Brand (private brand) , Origin21, which delivers approachable, modern design. From inspiration, to installation, to completion, Lowe's is offering shoppers everything they need to execute and finish their home projects, helping them

Lowe’s Launches Modern Home Décor Brand Origin212022-02-06T16:28:08-05:00

Footprint Tackles Every Aisle with Sustainable Solutions

Footprint, a global materials science technology company announced last week the launch of a customized and tested portfolio of solutions for supermarkets designed to replace single-use plastics and foam, building on plant-based fiber solutions the company currently provides to individual food producers. "Footprint is already delivering new materials for frozen food, ready-to-eat, dairy, meat and

Footprint Tackles Every Aisle with Sustainable Solutions2022-02-06T15:35:53-05:00