About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Best Buy Commits to Eco-friendly Retail Brand Televisions

Minneapolis based electronics retailer Best Buy announced this week that starting in January 2022, newly designed models of Best Buy’s Retail Brand (private brand) televisions will adhere to the European Union’s eco-friendly display enclosure requirements outlined in Commission Regulation 2019/2021. The industry leading goal is designed to promote a safer circular economy and will better

Best Buy Commits to Eco-friendly Retail Brand Televisions2022-02-08T19:08:25-05:00

Tesco Innovates with Sustainable Trash Bags

A new partnership between Tesco and packaging manufacturer, Berry Global is now recycling soft plastic collected from customers at Tesco stores and using it to manufacture Tesco Extra Strong trash bags. Tesco has rapidly scaled up the amount of soft plastic collection points and now collects plastic from customers for recycling in over 900 stores.

Tesco Innovates with Sustainable Trash Bags2022-02-07T20:23:21-05:00

Lowe’s Launches Modern Home Décor Brand Origin21

Home improvement retailer Lowe's is elevating its efforts to provide "styles for every style" with the launch of a modern style Retail Brand (private brand) , Origin21, which delivers approachable, modern design. From inspiration, to installation, to completion, Lowe's is offering shoppers everything they need to execute and finish their home projects, helping them

Lowe’s Launches Modern Home Décor Brand Origin212022-02-06T16:28:08-05:00

Footprint Tackles Every Aisle with Sustainable Solutions

Footprint, a global materials science technology company announced last week the launch of a customized and tested portfolio of solutions for supermarkets designed to replace single-use plastics and foam, building on plant-based fiber solutions the company currently provides to individual food producers. "Footprint is already delivering new materials for frozen food, ready-to-eat, dairy, meat and

Footprint Tackles Every Aisle with Sustainable Solutions2022-02-06T15:35:53-05:00

Kohl’s Celebrates Black History Month With New Spotlight Collection

This Black History Month, Kohl’s is helping customers see themselves reflected in Retail Brands (private brands) by offering an assortment of products with designs and messages that celebrate Black culture and history, unity, allyship, and authenticity. The “Black History, Black Future” spotlight collection was designed by Kohl’s Diversity Design Council to ensure authentic representation of

Kohl’s Celebrates Black History Month With New Spotlight Collection2022-02-06T15:34:47-05:00

Velocity Talks with Sabine Louet Feisser of Yellow Dress Retail

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Sabine Louet Feisser Managing Partner, Yellow Dress Retail.

Velocity Talks with Sabine Louet Feisser of Yellow Dress Retail2022-02-11T08:31:49-05:00

Albertsons Expands Its Supplier Diversity Program

Albertsons announced this week the expansion of its Supplier Diversity Program. The move reaffirms their commitment to diversity, equity and inclusion. The retailer is seeking to partner and support innovative and diverse suppliers as Albertsons hosts its second virtual summit this week.“Albertsons Cos. is dedicated to providing opportunities to diverse suppliers to grow their business

Albertsons Expands Its Supplier Diversity Program2022-02-06T15:28:33-05:00

7-Eleven: Product Development Manager – Private Brands

JOB ID: 135770 STORE NUMBER: 00163 LOCATION: 3200 Hackberry Rd, Irving, Texas, US, 75063 CATEGORY: Merchandising POSITION TYPE: Full time - Regular STORE TYPE: US Non-Store Job Description Overview Who we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive

7-Eleven: Product Development Manager – Private Brands2022-02-02T19:05:06-05:00

Publix Dishes 7 Limited-Time Ice Cream Flavors

It’s that time again, Publix has introduced some great new Retail Brand (private brand) Publix Premium Limited-Time Ice Cream flavors which are available now through May! What sweeter way to start the year? Check out the full list below! NEW FLAVOR: Maple Tiramisu: Tiramisu-flavored ice cream with a decadent espresso-flavored caramel swirl, studded with chocolatey

Publix Dishes 7 Limited-Time Ice Cream Flavors2022-02-01T16:04:03-05:00